Overview
Not every business operates from a fixed storefront. If your business is mobile or serves customers at their locations, you can still add and configure it as a location in Brand Vault. Because mobile and service-area businesses do not have a single public street address, there are a few important things to keep in mind when setting one up.
What to Prepare Before You Start
Before adding a mobile or service-area location in Brand Vault, gather the following information:
- Business name — the exact name as it appears on your Google Business Profile (if applicable).
- Service area or operating region — the city, region, or ZIP codes your business serves.
- Contact details — phone number, website, and any other information relevant to your business listing.
- Google Business Profile (GBP) status — know whether your GBP is set up as a service-area business (no address shown publicly) or a hybrid listing.
Adding a Mobile or Service-Area Location in Brand Vault
- Navigate to Brand Vault in your Search Atlas workspace.
- Go to the Locations section and select the option to add a new location.
- When prompted for an address, enter your primary operating city or service region rather than a private residential address. If your GBP hides your address publicly, enter information consistent with your GBP setup.
- Fill in all available business detail fields (business name, phone, website, service area description) as accurately as possible.
- If a Google Business Profile connection is available, connect the GBP that corresponds to this location. After connecting, review the synced fields to confirm the location details are correct.
- Save the location.
Troubleshooting Common Issues
- Address field is required but you have no fixed address: Enter your primary service city and state (e.g., Austin, TX) or the city associated with your GBP listing. Avoid entering a private home address unless you intend for it to be visible.
- GBP does not sync correctly for a service-area business: Verify that your GBP is correctly configured as a service-area business in Google Business Profile Manager before connecting it in Brand Vault. Mismatches between GBP type and Vault settings can cause incomplete syncs.
- Location details appear incorrect after GBP connection: Manually review and update each field in Brand Vault after connecting, as some service-area GBP fields may not auto-populate.
When to Contact Support
If you are unable to save a mobile location or the GBP connection fails, please have the following ready before reaching out: your business name, the service area or address you attempted to enter, the name of the GBP profile you tried to connect, and any error message displayed.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.