Align your website's business information, add local keywords to key pages, and implement schema markup — three changes that give Google the signals it needs to rank your site in local results and map listings.
🏠 Align: Match Your Website Info with Your Google Business Profile
What to do
Make sure your website's business information matches your Google Business Profile exactly.
Why it matters
Google compares your site and profile for consistency. Mismatches can lower your credibility and ranking.
How to do it
- Check your website footer and Contact page — these are the most common NAP locations. Treat the footer version as your canonical format.
- Copy your business name, address, and phone number (NAP) exactly as shown in the footer, then ensure all other instances on your site match it exactly.
- Go to your Google Business Profile → click Info.
- Compare and fix any differences (e.g., "Street" vs. "St.", suite numbers).
- Use the same format everywhere.
Common mistakes to avoid
- Using different business names or abbreviations
- Missing suite numbers
- Inconsistent punctuation (e.g., commas, hyphens)
Pro Tip
Use your website footer to display your NAP consistently across all pages.
💡 Search Atlas Tip: Use the Local Citations feature in Search Atlas to audit and manage your NAP citations across directories from one place — keeping your business information consistent everywhere Google looks.
✅ Once done, Google sees your business as trustworthy and consistent.
📍 Boost: Add Your City and Services to Key Pages
What to do
Make sure your homepage and service pages mention your city and primary services clearly.
Note: Service pages are individual pages dedicated to a single service you offer (e.g., /plumbing-repair, /ac-installation). If you don't have separate service pages yet, start with your homepage and plan to create one page per core service.
Why it matters
Google uses this content to understand your local relevance. Without it, your site may not appear for local queries.
How to do it
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Open your homepage and service pages in a browser.
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Check for:
- City name in titles and meta descriptions
- Service keywords (e.g., "plumbing", "HVAC") in headlines and copy
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If missing, add them naturally:
- Headline: "Trusted HVAC Experts in Glendale"
- Paragraph: "We provide emergency plumbing in Glendale and nearby areas."
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Repeat for every core page on your site.
Common mistakes to avoid
- Mentioning too many cities at once
- Stuffing keywords unnaturally
- Only listing your city in the footer, not in the page content
Pro Tip
Each service page should answer: What do you do? Where do you do it?
✅ Once done, your pages will rank better for local intent queries.
🧭 Connect: Add Local Schema to Your Website
What to do
Help Google understand your business better by adding local schema — just make sure you or your developer apply it correctly.
Why it matters
Schema helps search engines recognize key business information directly from your site, which can improve your visibility in search results.
How to do it
- If you use WordPress, SEO plugins like Yoast or Rank Math let you add local schema without writing code.
- If you have a developer, ask them to add structured data using LocalBusiness schema.
- Include your business name, address, phone number, and business type.
Common mistakes to avoid
- Leaving out your address or phone number
- Adding schema to the wrong part of your site
- Forgetting to update it after changes to your business information
Pro Tip
You only need to set this up once — but always review it if you move, rebrand, or change services.
✅ Once done, your website will support your local SEO and help Google categorize you more accurately.
🌀 You've completed Step 4 of your Local SEO setup. Your website is now aligned with local ranking signals and working in sync with your Google Business Profile — head to Step 5: Build Local Authority Over Time to keep building momentum.
📚 Useful Official Resources
- How to improve your local ranking on Google (Google Help) — covers local ranking basics across Google Business Profile and your website
🗺️ Navigation
➡️ Next: Step 5: Build Local Authority Over Time
🔝 Back to: Series Index