🔍 Common Causes for Missing GBP Metrics
If Google Business Profile (GBP) metrics are not displaying in your Report Builder configuration, the issue typically stems from one of three sources: disconnected GBP accounts, insufficient permissions, or report configuration errors.
⚙️ Verify GBP Account Connection
Ensure your Google Business Profile is properly connected to Search Atlas:
- Navigate to Reports in the left sidebar
- Open your report project or create a new one
- In the report editor, locate the GBP Metrics section
- Confirm the correct GBP location is selected and shows a green connection status
- If disconnected, click Reconnect GBP and complete the OAuth flow with a Google account that has Manager or Owner access to the profile
🔐 Check Google Account Permissions
Metrics require specific access levels on the Google Business Profile:
- The connected Google account must have Manager or Owner role (not just Site Manager)
- Verify permissions in Google Business Profile Manager: Users → locate your email → confirm role
- If using a shared agency account, ensure it has been granted access to the specific location
📅 Validate Date Range and Data Availability
GBP metrics may not appear if:
- The selected date range exceeds available data (new profiles have limited historical data)
- The range includes future dates
- Google has not yet processed insights for recent days (allow 48–72 hours for fresh data)
Adjust the date filter in the report builder to a range where data is confirmed available.
🛠️ Refresh Report Configuration
If metrics were previously working but disappeared after saving:
- Open the report in the Report Builder
- Remove the GBP metrics section using the Delete icon
- Re-add it via Add Section → GBP Metrics
- Reconfigure metrics, layout, and date range
- Save the report again
This resolves a known issue where saved configurations occasionally lose metric bindings.
🧪 Test with a Minimal Report
To isolate the issue:
- Create a new report project
- Add only a GBP Metrics section
- Select one metric (e.g., Total Searches)
- Set a recent 7-day date range
- Preview the report
If metrics appear here but not in your main report, the issue is configuration-specific.
💡 Known Platform Fixes
Recent updates have resolved:
- GBP metric cards now display proper arrow indicators for delta values (not plain text)
- Total Searches and Maps Views summary bar renders correctly
- Shared report URLs now match the editor layout and metrics
Ensure you are on the latest platform version by hard-refreshing (Ctrl+Shift+R / Cmd+Shift+R).
🆘 Still Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.