Overview
Some users see a 'Google account needs to be reconnected' error even when their account appears connected, and notice that scheduled auto-posts have stopped publishing. This is a known issue where Google Business Profile (GBP) accounts can silently disconnect from the platform, causing scheduled posts to fail without any notification.
Step 1: Reconnect Your Google Account
Manually reconnecting your Google account clears the broken authentication token and re-establishes a fresh connection. This is the primary fix for both the reconnection error and auto-posting failures.
- Navigate to your GBP projects area within the platform.
- Locate the affected account and follow the on-screen option to reconnect or connect your GBP account.
- Complete the Google authorisation flow when prompted.
- Once reconnected, confirm that the account status no longer shows an error.
Step 2: Verify That Scheduled Posts Resume
After reconnecting your Google account, allow a few minutes and check whether your scheduled posts begin publishing again. If posts were queued during the disconnection period, they may take a short time to process once the connection is restored.
Why This Happens
Google occasionally revokes or expires the access tokens that connect your account to third-party platforms. When this happens, the platform may not immediately surface a clear warning, so scheduled posts silently fail.
If you have followed the steps above and the error persists or posts are still not publishing, please contact our support team via the chat icon in the bottom-right corner of the platform so we can investigate further.