Overview
If your OTTO Ads campaigns are live but not delivering the clicks or conversions you expected, this article explains what to check and how to escalate effectively. Because OTTO Ads optimization is highly dependent on your specific campaign configuration, account setup, and goals, the most reliable path to improvement is working directly with the Search Atlas support team — who can review your actual campaign data and recommend targeted changes.
What to Have Ready Before Escalating
When you reach out, having the following information ready will help the team investigate and respond faster:
- Your project or campaign name as it appears in Search Atlas.
- The specific performance issue you are seeing — for example, low click-through rate, low conversions, high cost per click, or limited impressions.
- How long the campaign has been running and when you first noticed the drop or underperformance.
- Any recent changes you made to the campaign (ad copy edits, budget changes, targeting adjustments, etc.).
- Any error messages or unexpected behavior shown in the platform, copied exactly as they appear.
What the Support Team Can Help With
The Search Atlas team can review your OTTO Ads setup and advise on:
- Whether your campaign configuration is set up correctly for your goal.
- Targeting adjustments relevant to your specific campaign.
- Ad copy or creative recommendations based on your account context.
- Identifying technical issues affecting delivery or tracking.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.