🚀 Getting Started

📢 OTTO Google Ads Training

🌟 Introduction This session explains how to use OTTO inside SearchAtlas to create Google Ads campaigns in ~20 minutes instead of hours. You’ll learn how to: - Set up integrations with Google Ads. - Build search & retargeting campaigns. - Use OTTO’s AI to generate products, keywords, and ad copy. - Manage ad groups, budgets, and negative keywords. - Review performance in both SearchAtlas & Google Ads. 📝 Agenda 1️⃣ Intro to OTTO Google Ads 2️⃣ Setting up integrations 3️⃣ Creating a new campaign 4️⃣ Reviewing ad groups & ad copy 5️⃣ Performance reporting 6️⃣ Final Q&A 🔗 Integrations - Connect Google Ads inside SearchAtlas: - Profile > ⚙️ Settings > Integrations. - Sign in to Google Ads → integration complete. - For agencies: - Use Share Links → client signs in via white-labeled marketer.report link. - No need to request credentials directly. 🏗️ Campaign Creation ✨ Quick Setup - Go to Left sidebar → Ads → Campaign Hub. - All self-serve plans (Starter, Growth, Pro): 1 Google Ads account connection and up to 10 campaigns. - OTTO Google Ads add-on ($199/month): effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans include the add-on. 🎯 Campaign Options - Choose Search Campaign or Retargeting Campaign. - Input: - Business URL - Business name - Target geo-location - Additional info (or let AI scrape website). ⚙️ AI Setup - OTTO AI pulls business details automatically. - Choose Bidding Strategy: maximize conversions, clicks, value, or impressions. - OTTO scans website → detects products/services → lets you select products to promote. 🔑 Keyword Research & Ad Groups - OTTO generates: - Ad groups by product/service. - Keywords per ad group with: - Monthly search volume - Avg CPC - Competition score - Relevancy score - Search intent - Options: - Edit keywords - Add manual keywords - Choose match type (exact, phrase, broad). ✍️ Ad Copy Generation - OTTO writes headlines, descriptions, & sitelinks. - Review & edit in the built-in editor with ad preview. - Approve ad copies → set daily budget → launch campaign. ⚠️ Note: Campaign payments are charged via Google Ads billing, not SearchAtlas. 📊 Performance & Optimization - Track performance in: - SearchAtlas → Ads → Google Ads → Campaign Performance (filter by Campaign Type, Campaign, Ad Group, Ad Copy). - Directly in Google Ads. - Manage Negative Keywords inside OTTO to refine targeting. 🚀 Product Updates Coming Soon - Google Ads Sync (two-way integration) is under development. - Current system = campaign builder only (not sync). ⚠️ Key Notes - 💰 Ad spend is billed in Google Ads, not SearchAtlas. - 🔄 OTTO does not sync existing Google Ads campaigns (yet). - ⏱️ Cuts campaign build time from 3–4 hours → ~20 minutes. - 📌 Ideal for agencies managing multiple client campaigns. ❓ Q&A Highlights - Will OTTO optimize campaigns after launch? → Currently only builds new campaigns. Future update may include optimization. - Who gets charged for ad spend? → Ads billed directly through client’s Google Ads account. SearchAtlas only charges if you upgrade your OTTO Google Ads plan. 👉 Watch the full session to see the workflow demo: integrations → product scanning → keyword research → ad group setup → AI ad copy → launch.

📈 Google Ads Launch Wizard: Business Information

🧭 Business Information Setup This initial step defines your business for Google Ads. Geo-Targeting locations: You can select multiple locations from county to country. If you run local ads, this lets you go very granular; if you run campaigns in multiple countries, this helps too. Use the AI button for a quick start, then always refine manually to ensure accuracy and reflect your brand perfectly. ✍️ Business Details Prompts - How does your business make money? - What is your business's brand identity? - What is your unique value proposition? - Provide a detailed business description. All additional relevant information that does not fit into the first three questions should be included in your business description. Once you click Continue, this information cannot be edited, so please ensure everything is complete and accurate. ✅ Reminder Review all business details carefully before clicking Continue — editing is not possible afterward. 🗺️ Navigation Next: 💡 Setting Up Your Bidding Strategy in Smart Ads Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Getting Started with Meta Ads

🚀 What Is Meta Ads? Meta Ads (Ad Studio) is Search Atlas's AI-powered advertising product for Meta (Facebook and Instagram), available inside the unified Ads tab alongside Google Ads — including for white-label and GHL accounts. It guides you through every step, from defining your brand to publishing ads and monitoring performance, with the Atlas AI agent handling the heavy lifting. The one promise to remember: Meta Ads reads your campaigns and publishes new ones — always paused, never live without you. Nothing spends money until you flip a campaign live yourself. 📋 Before You Begin To use Meta Ads, you need: - An active Search Atlas account on a supported plan (Growth, Pro, or Agency — see our Plans & Quota article for details). - A connected Meta ad account. You'll be prompted to link it during setup, or from Launchpad's account selector. 🗺️ The Typical Meta Ads Workflow 1. Connect your Meta account — link your Meta ad account to Search Atlas. 2. Set up your brand and product (Brands) — define your identity, palette, products or services, and brand voice. A brand must be complete before it can generate ads. 3. Build a campaign (Launchpad) — describe your goal to Atlas in plain English, or step through the guided builder, to create audiences, creatives, ad copy, and budgets. 4. Review and refine creatives (Creative Drive) — browse, edit, upload, or remix your ad creatives. 5. Publish — campaigns publish to Meta paused. You decide when to flip a campaign live. 6. Monitor results (Analytics) — track spend, ROAS, CTR, conversions, and top-performing creatives, and set alerts for key metrics. 📦 Meta Ads Sections at a Glance Meta Ads is organized into two groups: Meta Ads and Intelligence. 🏷️ Meta Ads Group - Brands — Your brand library, powered by Brand Vault. A Brand Health score and completeness indicator show how ready each brand is to power ad generation. - Launchpad — Where every campaign starts. Each campaign is tracked by status: In Progress, Ready, or Published (always paused until you flip it live). - Creative Drive — Your central creative hub. Every image and video Meta Ads makes collects here, plus a shareable public link for team review and feedback. 🧠 Intelligence Group - Analytics — A performance dashboard with spend, ROAS, CTR, conversions, top creatives, hook rate by video, and landing-page performance. Set alerts and save views to reuse. - Discover — Search any brand, including competitors, for inspiration — not limited to your connected accounts. Recreate any ad you find for your own brand. - Routines — Six scheduled automation types across two families (Create and Protect) that watch, build, and ship content or reports automatically. See the dedicated Routines article for all six types. 💡 Tips for a Smooth Start - Complete your Brands profile as fully as possible — a higher Brand Health score means better AI-generated ad results. - Use Discover before building your first campaign to see what's working in your industry. - Set up a Routine early so performance reports land in your inbox, Slack, or run history automatically. Need help at any step? Open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Understanding Google Ads Campaign Learning Phase

🎓 What Is the Learning Phase? Every new Google Ads campaign goes through a learning phase — a period during which Google's algorithm collects data and optimises how and when to show your ads. This is completely normal and expected behaviour, not a sign that something is wrong with your campaign. During this phase, Google is testing different audiences, times of day, placements, and bidding strategies to find the combinations that perform best for your goals. Until enough data is gathered, performance will often appear inconsistent or lower than expected. ⏱️ How Long Does the Learning Phase Last? The learning phase typically lasts 7 to 14 days, depending on several factors: - Budget size: Higher daily budgets generate more impressions and clicks faster, shortening the learning period. - Bid strategy: Smart bidding strategies (such as Target CPA or Maximise Conversions) require a minimum number of conversions before they exit learning. Google generally needs at least 30–50 conversions within a 30-day window. - Competition: Highly competitive keywords or industries may slow down the data-gathering process. - Campaign changes: Editing bids, budgets, targeting, or ad creatives during the learning phase resets the clock, so frequent edits can significantly delay stabilisation. 📊 What Should You Expect in the First 3–7 Days? If your campaign is only 3 to 4 days old, it is almost certainly still in the learning phase. Here is what early performance typically looks like: - Impressions may be low or inconsistent as Google tests your ads across different placements. - Click-through rates (CTR) and conversion rates will fluctuate significantly. - Cost-per-click (CPC) may be higher than average as Google calibrates your bids. - You may see little to no conversions if your bid strategy relies on conversion data. This does not mean your campaign is broken. It means Google is still gathering the data it needs to serve your ads efficiently. ✅ Best Practices During the Learning Phase To help your campaign exit the learning phase as smoothly as possible, follow these guidelines: 1. Avoid making frequent changes. Each significant edit — including bid adjustments, budget changes, or audience modifications — restarts the learning phase. Make changes thoughtfully and allow at least 7 days between edits where possible. 2. Set a sufficient daily budget. A budget that is too low will limit the number of impressions and clicks Google can generate, slowing down data collection. 3. Ensure conversion tracking is set up correctly. If you are using a conversion-based bid strategy, verify that your conversion actions are firing properly before drawing conclusions from performance data. 4. Review your campaign inside Search Atlas. Navigate to Left sidebar → Ads → Google Ads → Campaign Hub to monitor impression share, click volume, and any policy flags on your ads or keywords. You can also use Left sidebar → Ads → Analytics for a deeper performance breakdown. 5. Check ad approval status. Ads that are under review or disapproved will not serve. Confirm all creatives are approved inside Left sidebar → Ads → Creative Drive. 🛠️ How to Review Your Campaign Health in Search Atlas While waiting for the learning phase to complete, use Search Atlas to keep an eye on the fundamentals: - Go to Left sidebar → Ads → Google Ads → Campaign Hub to see the status of each campaign, ad group, and keyword. - Use Left sidebar → Ads → Analytics to track clicks, impressions, and cost trends over time. - Visit Left sidebar → Ads → Discover to identify additional keyword opportunities that could support your campaign strategy. - Use Left sidebar → Keywords → Rank Tracker to monitor how your organic rankings are performing alongside your paid efforts. 💡 When Should You Be Concerned? Most early performance issues resolve themselves once the learning phase ends. However, you should investigate further if: - Your ads show a Disapproved or Limited status after 48 hours. - You see zero impressions after 5 or more days with an adequate budget. - Your conversion tracking is showing errors or recording no events despite confirmed website traffic. In these specific cases, there may be a configuration issue worth reviewing in your Google Ads account directly. 💬 Need a Hand? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎯 Google Ads Add-On Verification and Activation Guide

📋 Overview If you purchased a Pro yearly plan through a summit promotion (such as the March 6, 2026 offer), you may be wondering whether Google Ads (Smart Ads) is included in your subscription. This article explains how to verify your add-on status and activate Smart Ads so you can start running campaigns right away. ✅ Is Smart Ads Included in My Promotional Pro Plan? Smart Ads availability depends on the specific terms of the promotional offer applied to your account. Summit promotions vary, and not every promotional Pro plan automatically includes the Google Ads add-on. Here is how to confirm what is included in your plan: 1. Click your avatar (Avatar Menu (👤)) in the top-right corner of the platform. 2. Select Settings from the dropdown menu. 3. Navigate to the Integrations tab (sibling to Team Members). 4. Look for any active add-ons or connected services listed under your account. If Smart Ads is included, it will appear here as an enabled integration. If you do not see Smart Ads listed or enabled, your promotional plan may require manual activation or the add-on may need to be applied by our team. 🚀 How to Access Smart Ads Once Activated Once your Smart Ads add-on is confirmed and active, you can access all Google Ads features directly from the left sidebar. Here is where to find each section: - Campaign Hub: Left sidebar → Smart Ads → Campaign Hub — create new campaigns, optimize existing ones, group by brand, set up retargeting, and refresh data. - Campaign Performance: Left sidebar → Smart Ads → Campaign Performance — review performance metrics across your active campaigns. - Campaign Audit: Left sidebar → Smart Ads → Campaign Audit — identify issues and improvement opportunities. - Negative Keywords: Left sidebar → Smart Ads → Negative Keywords — manage keyword exclusions to reduce wasted ad spend. - Reports: Left sidebar → Smart Ads → Reports — generate and export campaign reports. - Meta Hub: Left sidebar → Smart Ads → Meta Hub — manage your Meta advertising alongside Google Ads. 🛠️ What to Do If Smart Ads Is Not Visible If you do not see the Smart Ads section in your left sidebar after logging in, follow these steps: 1. Log out of the platform and log back in to refresh your session. 2. Clear your browser cache and reload the page. 3. Check that you are logged into the correct account associated with your promotional purchase. 4. Confirm your subscription is active by going to avatar (top-right corner) → Settings → Integrations and reviewing your plan details. If Smart Ads is still not visible after completing these steps, your add-on may not yet have been applied to your account and will require our team to activate it manually. 📄 What Information to Have Ready To help our team verify and activate your Smart Ads add-on as quickly as possible, have the following details ready before reaching out: - The email address associated with your Search Atlas account. - The date of purchase (for example, March 6, 2026). - The name or details of the summit promotion used at checkout. - Any order confirmation or receipt number you received. 💬 Need Help Activating Your Add-On? If you have followed the steps above and Smart Ads is still not accessible, or if you need confirmation that your promotional plan includes the Google Ads add-on, our team is ready to help. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.