🚀 What Is Meta Ads?
Meta Ads (Ad Studio) is Search Atlas's AI-powered advertising product for Meta (Facebook and Instagram), available inside the unified Ads tab alongside Google Ads — including for white-label and GHL accounts. It guides you through every step, from defining your brand to publishing ads and monitoring performance, with the Atlas AI agent handling the heavy lifting.
The one promise to remember: Meta Ads reads your campaigns and publishes new ones — always paused, never live without you. Nothing spends money until you flip a campaign live yourself.
📋 Before You Begin
To use Meta Ads, you need:
- An active Search Atlas account on a supported plan (Growth, Pro, or Agency — see our Plans & Quota article for details).
- A connected Meta ad account. You'll be prompted to link it during setup, or from Launchpad's account selector.
🗺️ The Typical Meta Ads Workflow
- Connect your Meta account — link your Meta ad account to Search Atlas.
- Set up your brand and product (Brands) — define your identity, palette, products or services, and brand voice. A brand must be complete before it can generate ads.
- Build a campaign (Launchpad) — describe your goal to Atlas in plain English, or step through the guided builder, to create audiences, creatives, ad copy, and budgets.
- Review and refine creatives (Creative Drive) — browse, edit, upload, or remix your ad creatives.
- Publish — campaigns publish to Meta paused. You decide when to flip a campaign live.
- Monitor results (Analytics) — track spend, ROAS, CTR, conversions, and top-performing creatives, and set alerts for key metrics.
📦 Meta Ads Sections at a Glance
Meta Ads is organized into two groups: Meta Ads and Intelligence.
🏷️ Meta Ads Group
- Brands — Your brand library, powered by Brand Vault. A Brand Health score and completeness indicator show how ready each brand is to power ad generation.
- Launchpad — Where every campaign starts. Each campaign is tracked by status: In Progress, Ready, or Published (always paused until you flip it live).
- Creative Drive — Your central creative hub. Every image and video Meta Ads makes collects here, plus a shareable public link for team review and feedback.
🧠 Intelligence Group
- Analytics — A performance dashboard with spend, ROAS, CTR, conversions, top creatives, hook rate by video, and landing-page performance. Set alerts and save views to reuse.
- Discover — Search any brand, including competitors, for inspiration — not limited to your connected accounts. Recreate any ad you find for your own brand.
- Routines — Six scheduled automation types across two families (Create and Protect) that watch, build, and ship content or reports automatically. See the dedicated Routines article for all six types.
💡 Tips for a Smooth Start
- Complete your Brands profile as fully as possible — a higher Brand Health score means better AI-generated ad results.
- Use Discover before building your first campaign to see what's working in your industry.
- Set up a Routine early so performance reports land in your inbox, Slack, or run history automatically.
Need help at any step? Open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.