🗺️ Navigation Path
Left Sidebar → Ads (Smart Ads). The sidebar's Google Ads group contains Campaign Hub, Campaign Performance, Campaign Audit, Negative Keywords, and Reports. Each is designed for a different stage of the PPC workflow.
🤖 1. Campaign Hub — Your Command Center for Campaign Setup
The Campaign Hub is dedicated solely to campaign setup, management, and structural navigation. Here you can view all businesses connected to Smart Ads along with the campaigns attached to each, drill down into campaign structure (clicking a business shows its campaigns, clicking a campaign shows its ad groups, and clicking an ad group shows its ad copies), complete or update setup by following prompts for any incomplete configuration steps, and add or delete campaigns. Performance metrics are not shown here, those insights live in their own dedicated section, Campaign Performance.
📈 2. Campaign Performance — All Performance Insights in One Place
Instead of clicking a brand logo to open a hidden performance panel, this centralized dashboard lets you view all PPC performance metrics at the campaign, ad group, and ad copy level, filter by campaign type to isolate search campaigns, retargeting campaigns, imported campaigns, and more, and compare performance across campaigns in a single multi-campaign view.
🔑 3. Negative Keywords — A Dedicated Workspace for Traffic Control
Negative keywords live in their own standalone section, where you can view all negative keywords across all campaigns in one global view, activate or manage negative keywords directly by toggling them on or off or modifying them, and drill into individual negative keyword lists for deeper inspection.
📊 4. Reports — Inside Smart Ads
Reports is a dedicated analytics space inside Smart Ads, designed to help you understand performance, ROI, and optimization opportunities after campaigns are live. It's intentionally separated from campaign setup and traffic controls. Inside Reports you'll find:
- Core KPI Overview: configurable KPI cards for Cost, Clicks, Conversions, Conversion Rate, CPA, and ROAS
- Conversion Value & ROAS Configuration: manually define conversion values so Search Atlas can calculate true ROAS
- Budget vs Spend Monitoring: total budget, total spent, and remaining spend, fixed to the monthly budget cycle
- Performance Visualization: charts for performance over time, top locations by conversions, and scatter/bubble views with preset lenses such as ROI, cost efficiency, funnel strength, and reach-to-engagement
- Search & Keyword Intelligence: search terms, keyword-level performance, and active/recent negative keywords
- Audience & Analytics Insights: historical trend heatmaps, demographic breakdowns, and device performance
🔎 5. Campaign Audit — Inside Smart Ads
You can instantly audit any Google Ads campaign to see exactly how it's performing. Campaign Audit breaks performance down across key pillars, helping you quickly identify where to focus, including an instant performance score, what's working versus what needs attention, and guidance to optimize budgets, ads, and campaigns from a single place.
The Smart Ads sidebar is intentionally simple, structured, and user-friendly. By separating campaign creation, campaign analytics, and negative keyword management into clearly defined sections, Search Atlas streamlines the PPC workflow and reduces the complexity of managing Google Ads campaigns through the platform.
Navigation: Next: 📘 Campaign Setup & Product Selection | Back to: Collection Index
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.