Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product.
Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product.
❓ Meta Ads — Frequently Asked Questions
What is Meta Ads?
Meta Ads is Search Atlas's AI-powered Meta Ads product, available inside the unified Ads tab alongside Google Ads — including for white-label and GHL accounts. It takes you from a brand or product all the way to live Meta (Facebook & Instagram) ad campaigns — with AI handling brand extraction, creative generation, campaign building, publishing, and performance reporting. Meta Ads is organized into two groups of sections: the Meta Ads group (Brands, Launchpad, Creative Drive) and the Intelligence group (Analytics, Discover, Routines).
Which plans include Meta Ads?
Meta Ads is available on the Growth, Pro, and Agency plans. It is not available on the Starter plan. Each plan comes with its own campaign count and image-credit allowance. For a full breakdown of limits by plan, see the Plans & Quota article.
Do all plans support the same campaign types and objectives?
Yes. Campaign objectives, buying types, and bid strategies are identical across every plan. The only differences between plans are the number of campaigns you can run and the number of image-generation credits included. You won't find a feature locked behind a higher plan — just higher usage limits.
What happens if I run out of image-generation credits in Creative Drive?
If your image-generation credits are exhausted, Meta Ads blocks the generation before it begins and shows you a clear notice. Generation will never start and then fail partway through, so you won't be left with incomplete creatives. You'll see a "credit exhausted" message and can upgrade your plan or wait for your allowance to refresh.
Do I need to connect anything before using Launchpad or Analytics?
Yes. You must connect a Meta ad account before Launchpad and Analytics become available. Once your Meta ad account is connected, both sections unlock automatically. Without a connected account, campaign publishing and performance data cannot be retrieved.
Why don't my Analytics numbers match what I see in Meta Ads Manager?
A temporary mismatch is usually caused by Meta-side rate limiting, which can slow down the data sync between Meta and Meta Ads. This is not a data error — the figures reconcile automatically as the sync catches up. If numbers remain out of sync for an extended period, contact our support team via live chat.
How many competitor searches can I run in Discover each day?
By default, each user can run up to 50 competitor searches per day in Discover. This limit resets daily at 00:00 UTC, so your full allowance is available again at the start of each new UTC day.
Where can Routines deliver my automated reports?
Currently, Routines can deliver reports to Slack or email. Additional delivery destinations are in development and will be added in future updates.
How do I get help if something isn't working?
Use the live chat widget inside Search Atlas at any time. Type "human teammate" in the chat to be connected directly with a real person on our support team who can investigate the issue with you.