📋 Meta Ads Plans at a Glance
Meta Ads is Search Atlas's AI-powered advertising product for Meta (Facebook & Instagram), available inside the unified Ads tab. It guides you from brand setup all the way to live Facebook and Instagram campaigns, with AI handling creative generation, campaign building, publishing, and performance reporting.
Every Meta Ads plan gives you access to the same campaign types and objectives. The only differences between plans are the number of active campaigns you can run at once and the pool of AI image-generation credits included each billing period.
🗂️ Plan Comparison
| Plan | Active Campaigns | Image Credits Included |
|---|---|---|
| Growth | 10 | 15 credits (~12 images) |
| Pro | 20 | 30 credits (~25 images) |
| Agency | Unlimited | 60 credits (~50 images) |
🖼️ How Image-Generation Credits Work
Every time Meta Ads generates an ad image, it draws from your plan's credit pool. The raw cost to generate one image is roughly $0.32 to the end user. Image-generation credits are in the process of moving to be deducted from your Universal Credits balance instead of a separate pool — see the Universal Credits section below for the current status of that change.
- Credits are shared across all AI image generation in your account.
- If your credits run out, image generation is blocked before it starts — you'll see a "credit exhausted" message up front. Generation is never interrupted mid-way through.
- All plans include the same campaign objectives and creative tools — your plan tier only affects campaign count and credit volume.
🔍 Discover Daily Search Cap
The Discover tool (part of the Intelligence group, alongside Analytics and Routines) has its own separate usage limit: 50 searches per user per day, resetting at 00:00 UTC. This limit is completely independent of your image-generation credits — Discover searches do not draw from your credit pool at all.
🔗 Connecting Your Meta Ad Account
To publish campaigns through Meta Ads, you need a Meta ad account connected to your Search Atlas workspace. Without a connected account, campaign publishing is unavailable regardless of your plan.
⚙️ Coming Soon: Universal Credits
Meta Ads's quota system is transitioning to a new universal-credits model that will work alongside the current system during migration. Specific numbers under the new model are still being finalized and will be shared once confirmed.
🧭 Meta Ads Feature Groups
Meta Ads is organized into two main groups:
- Meta Ads: Brands, Launchpad, Creative Drive
- Intelligence: Analytics, Discover, Routines
Your plan's campaign and credit limits apply across all of these features.
Have questions about your plan or credits? Start a live chat with us — type "human teammate" at any time to connect with a real person on our team.