📋 Overview
The Executive Summary in Report Builder is AI-generated and summarizes key performance metrics and next steps for your SEO campaign. In some cases, the AI may include references to paid advertising metrics — such as CPA, paid conversions, or ad spend — even if you have not connected a paid ads integration. This is a known product limitation where the AI can hallucinate data categories that are not active in your account.
⚙️ Why This Happens
The AI that generates your Executive Summary does not always restrict its output strictly to your connected integrations. As a result, it may produce recommendations or metrics related to paid advertising even when no paid ads platform (such as Google Ads) has been integrated with your account. This is not a reflection of your actual campaign data — it is an AI-generated summary that may include inaccurate or inapplicable content.
🛠️ What You Can Do
At this time, the recommended workaround is to manually correct the affected content in your Executive Summary:
- Navigate to Reports from the left sidebar.
- Open Report Builder and open your report (the page is titled Executive Summary).
- Locate the Executive Summary section at the top of your report.
- Look for any available editing option within the Executive Summary or Next Steps area.
- Remove or replace references to paid ads metrics that do not apply to your account.
- Update the text to reflect only the integrations and strategies you are actively using.
- Save your changes if the interface provides a save option.
If you do not see a way to edit the Executive Summary directly, please contact our support team so we can assist you in correcting the content or escalate the issue to our product team.
💡 Tips for Correcting Your Summary
When reviewing and correcting your Executive Summary, keep these points in mind:
- Remove irrelevant metrics: Delete any references to CPA, paid conversions, or ad spend if you have not integrated a paid ads platform.
- Focus on active integrations: Only retain data and recommendations from tools and platforms you actively use, such as organic search, analytics, or backlinks.
- Be specific: Replace generic or inapplicable recommendations with steps that reflect your actual campaign performance.
🔄 When to Reach Out
Contact our support team if:
- You cannot edit the Executive Summary content directly.
- The AI-generated summary continues to show paid ads data after your corrections.
- You believe your integrations are set up correctly but the summary still reflects inaccurate data.
Our team can review your account, confirm the root cause, and escalate to the product team if needed. If you need assistance, use the chat icon in the bottom-right corner of your dashboard to reach us.