📋 What the Growth Plan Includes for Google Ads
The Growth plan includes built-in access to Search Atlas's Smart Ads feature. This lets you create, automate, and manage Google Ads campaigns directly inside the platform — covering campaign creation, performance tracking, keyword management, and automated optimizations. However, the Growth plan supports connection to one Google Ads account. All Smart Ads tools and campaign management capabilities apply to that single connected account.
💼 What the $138.57/Month Google Ads Add-On Unlocks
The Google Ads add-on ($199/month) is built for users who need to manage more than one Google Ads account from a single Search Atlas workspace. This is the key distinction from the Growth plan's included access:
- Growth plan (included): Full Smart Ads functionality for 1 Google Ads account.
- Google Ads add-on (+$199/month): Adds the ability to connect and manage multiple Google Ads accounts — switching between them inside the same dashboard without leaving Search Atlas.
The add-on is ideal for agencies managing campaigns across multiple clients, or businesses running separate Google Ads accounts for different brands, regions, or subsidiaries. Each connected account is managed independently — budgets, campaigns, and data are not mixed.
📊 How Campaign Limits Work
Campaign limits in Smart Ads are tied to your plan tier and add-on status:
- Growth plan only: You can track and optimize campaigns within your one connected Google Ads account. The number of campaigns visible in Search Atlas reflects what exists in that account.
- With the Google Ads add-on: Each additional account you connect brings its own campaigns into the platform. You can view and manage campaigns per account without data overlap.
To check how many campaigns are currently active, go to Left sidebar → Smart Ads → Campaigns Performance. This view lists all campaigns tied to your connected account(s) along with key performance metrics.
🚀 Navigating Smart Ads in Search Atlas
All Google Ads management tools are available under the Smart Ads section. Use the following navigation paths to access each area:
- Left sidebar → Smart Ads → Campaigns Performance — view live metrics for all active campaigns.
- Left sidebar → Smart Ads → Campaign Audit — identify optimization opportunities and campaign health issues.
- Left sidebar → Smart Ads → Negative Keywords — manage keywords excluded from your campaigns.
- Left sidebar → Smart Ads → Reports — generate and export campaign performance reports.
✅ Which Option Do You Need?
Use this quick reference to determine the right setup for your workflow:
- One business, one Google Ads account: The Growth plan's included Smart Ads access is sufficient — no add-on needed.
- Agency or multi-brand setup with multiple Google Ads accounts: Add the Google Ads add-on ($199/month) to connect and manage all accounts from one Search Atlas workspace.
You can review or update your current add-ons from your account billing settings. If you are unsure which Google Ads accounts are currently connected, check Left sidebar → Smart Ads → Campaigns Performance to see your active account and campaign data.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
Additional Notes
Starter, Growth and Pro plans each include Google Ads for 1 connected account and up to 10 campaigns. The add-on raises this to effectively unlimited account connections and up to 100 campaigns. Single-business users within 10 campaigns do not need the add-on.