🔍 What Is OTTO?
OTTO is Search Atlas's AI-powered SEO and advertising automation assistant. It can execute on-site optimizations, manage content strategies, and run connected ad campaigns—including Google Ads—on your behalf. Because of its advanced automation capabilities, OTTO is not included in any base plan. It is available exclusively as a paid upgrade, regardless of which plan you are on.
📦 Which Plans Include OTTO?
OTTO is not included in any of the following plans:
- Community Edition — the free-tier plan does not include OTTO access.
- Starter — OTTO is not part of this standard plan.
- Growth — OTTO is not part of this standard plan.
- Pro — OTTO is not part of this standard plan.
To use OTTO, you must add it as an upgrade to your existing plan. The upgrade unlocks OTTO's full feature set, including Google Ads automation. To see current upgrade pricing and add OTTO to your account, go to the Billing or Plans section inside your Search Atlas dashboard. Upgrade options and their included limits are displayed there at checkout before you commit.
📢 What Can OTTO Do With Google Ads?
Once you have added the OTTO upgrade to your account, you can connect a Google Ads account and allow OTTO to assist with ad campaign automation. The specific Google Ads connections and campaign limits available to you depend on the OTTO upgrade tier you select — these details are shown clearly on the upgrade screen inside the platform before you purchase.
🖥️ Getting Started With OTTO After Upgrading
After activating your OTTO upgrade, you can access OTTO from within your Search Atlas account. From there you can connect your website and any external accounts — such as Google Ads — that you want OTTO to manage. If you are unsure where to find OTTO after upgrading, our support team can point you to the right location in your account.
❓ Still Have Questions About OTTO or Your Plan?
If you are unsure which OTTO upgrade tier is right for you, or you want to confirm what is included before purchasing, our team can walk you through the current options and pricing. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.