🧭 Overview
If your OTTO PPC campaign is running but showing zero impressions, there are several common causes you can check and resolve yourself before escalating to support. Work through the steps below in order to diagnose the issue.
🛠️ Step 1: Confirm the Campaign Is Active
Navigate to your OTTO PPC campaign list and check the campaign's status. If the campaign is paused, disabled, or pending activation, it will not serve any ads and will record zero impressions. Enable or activate the campaign if it is not already set to active.
📋 Step 2: Check Your Budget Availability
A campaign with an exhausted or zero daily budget will stop serving ads immediately. Review your budget settings to confirm a sufficient daily or total budget is allocated and that the budget has not already been spent for the current period. Increase the budget if necessary and allow time for impressions to accumulate.
🎯 Step 3: Review Your Bid Settings
Bids that are set too low relative to the competitive landscape for your target keywords may result in your ads never winning an auction, leading to zero impressions. Review your keyword bids and consider raising them to a more competitive level to enter the auction.
✅ Step 4: Verify Ad Approval Status
Ads that are pending review or have been disapproved will not serve. Check the approval status of the ads within your campaign. If any ads are disapproved, review the reason provided and make the required edits, then resubmit for approval.
🔎 Step 5: Check Targeting and Search Volume
Overly narrow targeting or keywords with very low search volume can prevent your campaign from matching any queries, resulting in zero impressions. Broaden your targeting settings or add additional relevant keywords to increase the potential reach of your campaign.
📞 When to Escalate
If you have worked through all the steps above and your campaign is still showing zero impressions, please have the following ready when you contact support:
- Campaign name — the exact name of the OTTO PPC campaign showing zero impressions.
- When the issue started — the date and approximate time you first noticed no impressions were being recorded.
- Any recent changes — note any edits made to the campaign shortly before the issue appeared, such as changes to bids, budgets, targeting, or ad creative.
- Campaign status — confirm whether the campaign is currently showing as active or in another state in your account.
- Screenshots — capture the campaign overview screen and any error messages or status indicators visible in your account.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.