📖 Features & How-To

🚀Smart Ads, Backlinks, Tools, and Automation

🎯Google Ads with Smart Ads

🚀 How to Manage Successful Google Ads Campaigns with Smart Ads

🧭 1. Monitoring Campaign Performance Make every ad dollar count. Smart Ads gives you streamlined tools, actionable insights, and a proven strategy to maximize return on your campaigns, from launch to scale. Watch for these metrics in your dashboard: - Conversions: the number and types of conversion actions - CPA (Cost Per Acquisition): the average cost per conversion - ROAS (Return on Ad Spend): revenue generated for every dollar spent - CTR (Click-Through Rate): the percentage of users who click after seeing your ad - CPC (Cost Per Click): how much each click is costing you - Impression Share: visibility versus total opportunity Use Smart Ads Reports and your linked Google Ads account to access these metrics; you can toggle between daily, weekly, and monthly views. 🛠️ 2. Optimization Strategies Bidding strategy: after roughly 15–30 conversions within 30 days, consider switching from Maximize Clicks to Maximize Conversions. If you're using Maximize Conversions, wait for roughly 30–45 conversions before setting a Target CPA, increase the target by 10–20% to scale, or decrease it slightly to improve efficiency. For campaigns with strong conversion volume and value tracking, set a Target ROAS slightly below your historical ROAS for optimal flexibility. Ad group optimization: monitor conversions, CPA, and ROAS per ad group. Pause ad groups that consistently underperform, and double down on high-performing themes by allocating more budget or duplicating successful patterns. Ad creative optimization: run 2–3 ad variations per ad group, pause low performers once you have enough conversions to judge results, refresh creatives with new headlines, CTAs, or promo angles, and update sitelinks and callouts seasonally to align with top-performing offers or user intent. Keyword management: add negative keywords regularly to prevent wasted spend, and only switch from Exact Match to Phrase Match after strong performance against your CPA/ROAS targets. Budget optimization: if a campaign is profitable, scale smart by increasing your daily budget in modest increments rather than all at once, and reallocate budget from underperforming ad groups to top performers. 📊 3. Reporting & Analysis Use Smart Ads to send automated daily, weekly, or monthly snapshots of core KPIs, and link your Google Ads account to Google Analytics for deeper funnel data and post-click behavior analysis. 💡 Pro Tip To attribute conversions accurately and optimize performance, your tracking pixel must be installed and functioning correctly. You can use this guide to verify the installation. ✅ You're Set to Scale Google Ads management isn't a "set it and forget it" effort, it's an evolving process. Smart Ads simplifies the complexity and helps you stay ahead with built-in automation, precise diagnostics, and data-driven strategy. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📚 Smart Ads Campaign Playbook Collection - Index

This collection walks you through every stage of creating a high-performing Google Ads campaign using Smart Ads in Search Atlas. From setup and product selection to ongoing optimization, each article provides clear steps, visuals, and expert tactics to help you achieve better performance and ROI. 📘 Step-By-Step Learning Path 1. The Smart Ads Sidebar — A cleaner, more intuitive PPC workflow. 2. Campaign Setup & Product Selection — Connect Smart Ads with Google Ads and prepare your account for optimized campaign creation. 3. Ad Groups Stage — Refine and optimize ad groups for high-performing Smart Ads campaigns. 4. Google Ads Launch Wizard: Business Information — Define your business identity and targeting before campaign launch. 5. Setting Up Your Bidding Strategy in Smart Ads — Balance conversions, efficiency, and growth with the right bid strategy. 6. Product Creation Stage — Automatically generate Google Ads campaigns from your website's products or services. 7. Ads and Launch Stage — Review, configure, and launch your optimized campaigns with precision. 8. Managing Your Google Ads Campaigns with Smart Ads — Monitor, analyze, and optimize for sustained ROI. 9. Continuous Improvement & Final Thoughts — Refine, test, and evolve your campaigns for long-term success. ✅ Closing Note This collection ensures you can confidently build, launch, and optimize Smart Ads campaigns from start to finish. Explore each article in order for the best results and ongoing mastery of PPC automation. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Ads and Launch Stage

🎬 Ads And Launch Stage This final phase brings your carefully crafted campaigns to life. Here, you'll review your ad creatives and activate your campaigns with an optimized budget. 🧩 Ads Overview Ad Review — This section provides a comprehensive overview of the ads generated for each of your STAG ad groups. Essential Extensions — Crucially, ensure your sitelinks and callouts are correctly configured and link to the most relevant pages on your website. Sitelinks — These provide additional clickable links below your main ad, directing users to specific sections of your site (e.g., About Us, Services, Contact, Special Offers). Callouts — These are non-clickable snippets of text that highlight unique selling points or key features (e.g., Free Shipping, 24/7 Support, Award-Winning). Ad Quantity — The system supports a maximum of 3 ads per ad group. Best Practice — We recommend launching with at least two ads per ad group. This allows Google's AI to test different variations and collect performance data. After a sufficient period, you can analyze their performance (focusing on conversion rates) and select the best-performing ads to optimize your results. 🚀 Launch Your Campaigns Campaign Summary — In this final step, you'll see a summary of all the campaigns you've built. Budget Recommendation — Smart Ads provides a recommended daily budget for each campaign, calculated based on the average CPC (Cost Per Click) of the keywords you've selected for that campaign. Goal — This budgeting approach aims to help you achieve at least 10 clicks per day, providing a baseline for initial traffic and data collection. Adjust As Needed — While the recommendation is a solid starting point, you have full flexibility to adjust the budget to match your actual business needs, financial capacity, and marketing goals. Create new campaign — Once you're satisfied with your ad creatives and budget settings, click the Create new campaign button (Ads → Google Ads → Campaign Hub). This action syncs all your newly configured campaigns directly to your Google Ads account, setting them live. Your campaigns are now live — every element you've configured in Smart Ads is connected to Google Ads and powered by automation designed for performance. From setup to launch, each stage of this playbook ensures that your campaigns are built with structure, intent, and measurable goals. Take time to monitor performance metrics in your Google Ads dashboard and within Search Atlas. The data you collect in these first days will be the foundation for continuous optimization — adjusting bids, refining ad copy, and scaling what works. Successful advertising is a cycle, not a one-time event. 🗺️ Navigation Next: 🧾 Managing Your Google Ads Campaigns Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📘 Retargeting Options in Smart Ads

As users move through the final steps of creating their search campaigns in the Google Ads Launch Wizard, they'll now notice an important improvement in the retargeting flow. Previously, the system allowed only a single retargeting condition, limiting how audiences could be built. With the latest update, users can now select multiple retargeting criteria at once — such as visitors who clicked on ads but didn't convert, those who viewed specific products, or anyone who browsed the website more broadly. This enhancement gives users the ability to combine several behaviors into a single audience, making retargeting campaigns more flexible, more aligned with user activity, and easier to launch with greater precision. 🟣 Step 1 — Open Smart Ads And View Your Campaign Dashboard Here's a Loom walkthrough with the exact steps. 1. In the left sidebar, scroll down. 2. Click on Ads — the icon with the speech-bubble and spark symbol. 3. Click on Google Ads. 4. Go to Campaign Hub. 5. Click on Create new campaign. 🟣 Step 2 — Choose Your Campaign Type You'll be prompted to select whether you're launching a Search Campaign or a Retargeting Campaign. Select Retargeting Campaign, choose the business associated with this campaign, then click Continue. 🟣 Step 3 — Complete Conversion Tracking Setup (If Required) If conversion tracking is not yet configured, you'll see a message prompting you to finish this step. You will need to: 1. Open the Google Ads Conversion Tracking setup page. 2. Install the required tracking tag on your website. 3. Click Verify Tracking to proceed. 🟣 Step 4 — Build Your Retargeting Audience Once tracking is verified, you'll arrive at the audience-building interface. Here you can choose: - Products for Retargeting - Conversion Goals - Retargeting Window (15, 30, or 60 days) - Audience Criteria You can now select multiple retargeting behaviors, such as: - People who clicked the ads and didn't convert - People who visited specific product pages - People who visited the general website You can combine all of them into a single retargeting audience. Click Continue when done. 🟣 Step 5 — Choose A Bidding Strategy You'll now choose how Google should optimize your bids. Available options include: - Maximize Conversions - Maximize Conversion Value - Maximize Clicks - Target Impression Share - Set a custom CPA target Select your strategy and click Continue. 🟣 Step 6 — Let Smart Ads Automatically Create Ad Groups Smart Ads will now process your selections and automatically generate ad groups based on visitor behavior. 🟣 Step 7 — Review And Approve Retargeting Ad Groups Once generated, review the list of ad groups and approve them before moving to the ad-level view. You can expand each group to review its targeting details, then click Continue with X Ad Groups. 🟣 Step 8 — Review And Approve Retargeting Ads Next, you'll see the complete ads that Smart Ads generated, including ad preview, headlines, descriptions, and sitelinks. You may edit individual ads or bulk-approve them, then click Continue when ready. 🟣 Step 9 — Final Step: Audience Population Notice If your retargeting audiences are still populating (this can take up to 72 hours), you'll see a message where you can choose to activate manually or activate automatically once audiences are ready. If you prefer, you can launch immediately, though this isn't recommended if audiences are small. ❓ FAQs What is the new update about? Users can now select multiple retargeting criteria when saving audiences. What types of retargeting criteria can be selected? People who clicked ads and didn't convert, visited the product, or visited the general website. What can the user do after selecting criteria? Combine them all together and launch retargeting campaigns. With the new ability to select multiple retargeting criteria, users can now build audiences that better reflect actual visitor behavior. This results in stronger segmentation, more effective ad groups, and higher-precision retargeting campaigns — all directly inside Smart Ads' guided workflow. Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 Ad Groups Stage

In the Ad Groups Stage, you select and configure the Single Theme Ad Groups (STAGs) that Smart Ads automatically generates for each product. Your approve and disapprove decisions here directly control campaign performance, spend efficiency, and whether your campaign publishes successfully. ⚙️ Optimization Focus: Key Metrics for Evaluating Ad Groups Select the most promising ad groups by evaluating each one on these four key metrics: - CPC (Cost Per Click): Analyze the estimated cost per click. Aim for a balance between affordability and expected performance. - Search Volume: Gauge how often users search for terms related to each ad group. Higher volume generally means greater potential reach. - Competition: Assess the keyword competition level within each ad group. High competition typically drives up CPCs. - Relevancy Score: A higher relevancy score — driven by tight alignment between keywords, ad copy, and landing page — improves Quality Scores, which can lower your CPCs and boost ad positioning. Once you've scored each ad group across these four dimensions, you're ready to move to selection. 🚀 Selection Strategy: How Many Ad Groups to Choose - Experiment with 2–4 ad groups per product. This lets you test different approaches and gather real performance data before scaling. - Zero Search Volume? No problem. Ad groups showing a search volume of 0 are still worth testing. Smart Ads connects directly to Google Search Console and query networks, surfacing niche queries that Google's standard Keyword Planner may not report. These often perform exceptionally well despite the apparent lack of volume. Starting with 2–4 ad groups gives you enough variety to identify what works without overextending your budget. ✅ How to Approve or Disapprove Each Ad Group Every ad group in the Ad Groups Stage must be explicitly approved or disapproved before your campaign can publish. These controls appear directly on each ad group card. - Approved ad groups are pushed to Google Ads, and Smart Ads generates ads for them automatically. - Disapproved ad groups are skipped — they remain in your setup for reference but are excluded from the live campaign and receive no generated ads. - Ad groups with no decision stay in Draft status and will block campaign publishing until resolved. Review every ad group and make an explicit approve or disapprove decision before moving to the publish step. ➕ Manually Added Ad Groups in Imported Campaigns If you are importing an existing campaign, the Edit Setup flow lets you manually add ad groups in addition to the STAGs that Smart Ads generates automatically. This is useful when you want to bring across ad groups Smart Ads did not propose, or to extend your imported structure. - Same approve/disapprove workflow. Manually added ad groups use the exact same approve and disapprove controls as Smart Ads-generated STAGs. - Pushed to Google Ads on approval. When you approve a manually added ad group, it is pushed to Google Ads and has ads generated automatically — identical to Smart Ads-generated groups. - Same Draft rules apply. A manually added ad group left without a decision stays in Draft and blocks publishing. Note: For new campaigns, Smart Ads creates the STAGs automatically and manual ad group creation is not part of the standard flow. For imported campaigns, manual ad group creation is available alongside Smart Ads-generated groups, and the same approve/disapprove workflow applies to both. ⚠️ Draft Ad Groups Block Campaign Publishing Any ad group left in Draft status will prevent your entire campaign from publishing. You must approve or disapprove every ad group before you can complete the final publish step. For each ad group still showing Draft status, choose one of the following actions: 1. Approve it — confirm the ad group is ready to go live. Approved ad groups are pushed to Google Ads and have ads generated automatically. 2. Disapprove it — exclude the ad group from this campaign run. Disapproved ad groups are skipped and remain in your setup for reference. 3. Remove it — delete the ad group entirely if you do not want it in your campaign at all. Once no ad groups remain in Draft status, the Publish button becomes active and you can proceed. 🔎 Match Type Guidance: Broad, Exact, and Phrase - Branded Campaigns: For ad groups targeting your own brand terms, set the match type to Broad. This captures all variations of branded searches — including misspellings and related queries — ensuring maximum brand visibility. - Non-Branded Campaigns (Initial): Start all other ad groups on Exact match. This shows your ads only for highly relevant searches, which is essential for efficient spending in the early stages. - Scaling with Phrase Match: Once a non-branded ad group consistently delivers results under a CPA (Cost Per Acquisition) or ROAS (Return On Ad Spend) bidding strategy, consider switching its match type to Phrase. The modest CPC increase is typically offset by expanded reach and higher overall conversions as the algorithm applies its learned efficiencies. Following this progression — Exact first, then Phrase as performance matures — protects your budget early and expands reach as the campaign proves itself. 🧠 Advanced Tactic: Targeting Competitor Brand Terms Use with caution. This strategy can yield strong results but comes with important caveats. If you identify a strong competitor who is not actively running ads on their own brand keywords, you can create an ad group specifically targeting those brand keywords (e.g., "Competitor X" or "Competitor Brand Name"). Because they are not defending that keyword space, your ads can appear prominently at a competitive CPC. 🎯 You've now configured your Ad Groups Stage — your approve/disapprove decisions and match types determine which STAGs enter your live campaign. Before moving forward, confirm that every ad group is approved or disapproved so no Draft groups remain to block publishing.

📘 Introducing the Smart Ads Sidebar: A Cleaner, More Intuitive PPC Workflow

🗺️ Navigation Path Left Sidebar → Ads (Smart Ads). The sidebar's Google Ads group contains Campaign Hub, Campaign Performance, Campaign Audit, Negative Keywords, and Reports. Each is designed for a different stage of the PPC workflow. 🤖 1. Campaign Hub — Your Command Center for Campaign Setup The Campaign Hub is dedicated solely to campaign setup, management, and structural navigation. Here you can view all businesses connected to Smart Ads along with the campaigns attached to each, drill down into campaign structure (clicking a business shows its campaigns, clicking a campaign shows its ad groups, and clicking an ad group shows its ad copies), complete or update setup by following prompts for any incomplete configuration steps, and add or delete campaigns. Performance metrics are not shown here, those insights live in their own dedicated section, Campaign Performance. 📈 2. Campaign Performance — All Performance Insights in One Place Instead of clicking a brand logo to open a hidden performance panel, this centralized dashboard lets you view all PPC performance metrics at the campaign, ad group, and ad copy level, filter by campaign type to isolate search campaigns, retargeting campaigns, imported campaigns, and more, and compare performance across campaigns in a single multi-campaign view. 🔑 3. Negative Keywords — A Dedicated Workspace for Traffic Control Negative keywords live in their own standalone section, where you can view all negative keywords across all campaigns in one global view, activate or manage negative keywords directly by toggling them on or off or modifying them, and drill into individual negative keyword lists for deeper inspection. 📊 4. Reports — Inside Smart Ads Reports is a dedicated analytics space inside Smart Ads, designed to help you understand performance, ROI, and optimization opportunities after campaigns are live. It's intentionally separated from campaign setup and traffic controls. Inside Reports you'll find: - Core KPI Overview: configurable KPI cards for Cost, Clicks, Conversions, Conversion Rate, CPA, and ROAS - Conversion Value & ROAS Configuration: manually define conversion values so Search Atlas can calculate true ROAS - Budget vs Spend Monitoring: total budget, total spent, and remaining spend, fixed to the monthly budget cycle - Performance Visualization: charts for performance over time, top locations by conversions, and scatter/bubble views with preset lenses such as ROI, cost efficiency, funnel strength, and reach-to-engagement - Search & Keyword Intelligence: search terms, keyword-level performance, and active/recent negative keywords - Audience & Analytics Insights: historical trend heatmaps, demographic breakdowns, and device performance 🔎 5. Campaign Audit — Inside Smart Ads You can instantly audit any Google Ads campaign to see exactly how it's performing. Campaign Audit breaks performance down across key pillars, helping you quickly identify where to focus, including an instant performance score, what's working versus what needs attention, and guidance to optimize budgets, ads, and campaigns from a single place. The Smart Ads sidebar is intentionally simple, structured, and user-friendly. By separating campaign creation, campaign analytics, and negative keyword management into clearly defined sections, Search Atlas streamlines the PPC workflow and reduces the complexity of managing Google Ads campaigns through the platform. Navigation: Next: 📘 Campaign Setup & Product Selection | Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🧱 Product Creation Stage

In this pivotal stage, Smart Ads streamlines campaign setup by leveraging your website's existing content. Our system automatically detects the products or services listed on your website. For each detected item, we then build a new, dedicated campaign using the proven STAG (Single Theme Ad Group) framework. This structured approach helps ensure highly relevant ad targeting and improved performance. 🔍 What If A Product Or Service Is Missing? Should any specific product or service you wish to advertise not appear in the automated detection, you have the option to add it manually. This ensures complete control over your advertising inventory. 🧭 Your Action Select the specific products or services you want to advertise. Choose wisely, as a new campaign is generated for each selection, ready for further optimization. 🗺️ Navigation Next: 🚀 Ads and Launch Stage Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🧪 Setting Up Your Bidding Strategy in Smart Ads

Optimizing your bidding strategy is crucial for successful Google Ads campaigns. We strongly recommend setting up conversion tracking in your Google Ads account before defining your bid strategy, as this data is essential for achieving better results. ⚡ Quick Start Recommendation Maximize Conversions Once you have approximately 30–45 conversions, consider defining a Target CPA and applying it to your Maximize Conversions strategy. This helps you scale while maintaining cost efficiency. 📈 Types of Bid Strategies and When to Use Them 🎯 Conversion-Focused Strategies ... If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🧭 Continuous Improvement & Final Thoughts

Your Google Ads journey doesn't end with campaign launch — it evolves through every analysis, adjustment, and insight you gain. Each optimization, whether it's refining a bidding strategy, testing new creatives, or reallocating budget, helps you move closer to sustained profitability and smarter advertising decisions. 📊 Data As Your Advantage With Smart Ads and Search Atlas, every click and conversion becomes actionable intelligence. Use your dashboards and reports not just to measure success, but to uncover opportunities for refinement and innovation. Success in digital advertising isn't a static goal — it's a process of continuous learning and adaptation. 🌱 The Growth Cycle Analyze. Adjust. Optimize. Repeat. Each cycle of improvement makes your campaigns stronger, your targeting sharper, and your ROI higher. ✅ Final Takeaway Stay consistent, stay analytical, and stay adaptable — because in Google Ads, evolution is the ultimate advantage. 🗺️ Navigation Next: 📘 Retargeting Options in Smart Ads Back to: Collection Index If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚫 Managing Negative Keywords in OTTO PPC for Standalone Google Ads Accounts

Managing negative keywords in OTTO PPC is fully supported for standalone Google Ads accounts — no linked Search Atlas business required. Connect your Google Ads account directly to OTTO PPC to access the features below. ✅ Available Features for Standalone Accounts The following features are available as soon as your Google Ads account is connected: - Negative Keyword List — View all negative keywords currently applied across your account and campaigns, including both account-level and campaign-level entries. - Insights — See negative keyword opportunities flagged by OTTO PPC from your campaign performance data. - Pending Review — Approve or dismiss OTTO PPC's keyword recommendations before they go live. Note: The Negative Keyword Analyzer — which generates AI-powered suggestions using your business and product context — requires a linked Search Atlas business. Standalone accounts can view and act on existing insights but cannot run a fresh analysis. 📋 What a Standalone Google Ads Account Is A standalone Google Ads account is a Google Ads account connected to OTTO PPC directly, without linking it to a Search Atlas business. All your campaigns are visible inside OTTO PPC, and most Negative Keywords features are available immediately. 🧭 How to Open the Negative Keywords Section 1. Go to Ads in the left-hand navigation (OTTO PPC). 2. Select your standalone Google Ads account from the account switcher at the top of the page. 3. Click Negative Keywords in the OTTO PPC menu. The Negative Keywords page (Ads → Negative Keywords) opens and shows a Campaign Type filter, Bulk actions, and the columns STATUS, ACTIVE, AWAITING REVIEW, SAVINGS (30D), and PROTECTION. 💡 How to Review and Queue Negative Keyword Insights 1. Click the Insights tab on the Negative Keywords page. 2. Review flagged opportunities. Each row shows the keyword, match type, and the affected campaign or ad group. 3. Select the checkboxes next to the keywords you want to act on. 4. Click Add to Pending Review to queue them for approval. Selected insights move immediately to the Pending Review tab for final approval. ☑️ How to Approve or Dismiss Pending Recommendations 1. Click the Pending Review tab on the Negative Keywords page. 2. Review each recommended negative keyword and its target campaign or ad group. 3. Select the keywords you want to apply and click Approve, or click Dismiss to remove a recommendation without applying it. Approved negative keywords are pushed to your Google Ads campaigns immediately. Dismissed recommendations are removed from the queue and cannot be restored — re-add them from the Insights tab if needed. 🛠️ Common Issues and Fixes 🔒 The Negative Keyword Analyzer is greyed out The Negative Keyword Analyzer is disabled for standalone accounts because it requires a linked Search Atlas business to generate contextual AI suggestions. If the button appears greyed out or unclickable, your account is running in standalone mode. To enable it, link your Google Ads account to a Search Atlas business — see Connecting a Google Ads Account to a Search Atlas Business. ⏳ Approved keywords are not appearing in Google Ads OTTO PPC pushes approved negative keywords to Google Ads immediately after approval. If a keyword does not appear within a few minutes, check the following: - Refresh the Negative Keywords page (Ads → Negative Keywords) in OTTO PPC and confirm the keyword status shows Active. - In Google Ads, navigate to the exact campaign or ad group level where the keyword was targeted. - Confirm the correct Google Ads account is selected in the OTTO PPC account switcher. If the keyword is still missing after 10 minutes, contact support and provide the keyword, match type, and target campaign so the team can investigate the sync status. ↩️ A recommendation was dismissed by mistake Dismissed recommendations are permanently removed from the Pending Review queue. To recover one, return to the Insights tab, locate the keyword, and re-add it to Pending Review. If it no longer appears in Insights, add the negative keyword directly in Google Ads or wait for OTTO PPC to resurface it from new performance data. 🔎 Understanding negative keyword match types Each insight includes a recommended match type. OTTO PPC supports all three Google Ads negative keyword match types: - Broad match — Prevents ads from showing for any search containing all keyword terms in any order. - Phrase match — Prevents ads for searches that contain the exact phrase. - Exact match — Prevents ads only for searches that exactly match the keyword. Review match types carefully before approving — selecting an overly broad match type can inadvertently block relevant, converting traffic. 📊 Account-level vs. campaign-level negative keywords The Negative Keywords page (Ads → Negative Keywords) displays both account-level and campaign-level negative keywords in a single view. Account-level keywords apply across all campaigns; campaign-level keywords apply only to the specified campaign. Each row is labelled with its scope, making it easy to identify which negative keywords have the broadest impact on your account. 🎯 To unlock the Negative Keyword Analyzer and run AI-powered suggestions, link your Google Ads account to a Search Atlas business — see Connecting a Google Ads Account to a Search Atlas Business for next steps.

🔌 How to Remove a Connected Google Ads Account in Campaign Hub

🔌 Overview If you're trying to remove a connected Google Ads account from Campaign Hub and the system won't let you, you're not alone. Campaign Hub requires at least one active Google Ads account to remain connected. If your plan only allows one account, you may see a message preventing you from removing it. Here's the correct way to fully disconnect your Google Ads account. ⚠️ Why You Can't Remove It Inside Campaign Hub Inside Smart Ads → Campaign Hub, you can add another account, but you cannot remove the existing one unless a second account is connected. If your plan only allows one Google Ads connection, Campaign Hub will block the removal, because it needs at least one active Google Ads integration to function properly. ✅ The Correct Way to Remove the Google Ads Account Instead of removing it inside Campaign Hub, remove the integration from your account settings: 1. Click your Avatar Menu (👤) in the top-right corner of the dashboard 2. Select Settings 3. Go to Integrations 4. Locate Google Ads 5. Click Remove / Disconnect This fully removes the Google Ads integration from your account. Once removed, Campaign Hub will no longer show that connected account. 🔄 What If You Want to Replace the Account? If you're switching to a new Google Ads account and your plan allows only one connection, first remove the integration from Settings → Integrations, then reconnect the new Google Ads account inside Campaign Hub. 📌 Important Plan Limitation If your plan allows only one Google Ads connection, you cannot have zero accounts connected inside Campaign Hub. You must remove the integration from Settings, not inside Campaign Hub. Campaign Hub is built to ensure your ad automation remains functional, which is why it prevents removing the last active Google Ads account directly from within the tool. By handling removals from the Settings panel instead of Campaign Hub, you maintain system integrity while keeping full control over your connected accounts. If you're ever unsure, reviewing your plan limits and integration settings is always the first step toward a clean setup. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎨 OTTO PPC: AI Image Generation for PMAX Image Assets

Use OTTO PPC's AI image generation to create Landscape, Square, Portrait, and Vertical image assets for your Performance Max campaigns — by writing a custom prompt, refining a generated result, attaching a reference image, or using your Brand Vault. 🖼️ Where AI Image Generation Appears in PMAX The Generate with AI option is available inside any Performance Max (PMAX) campaign under Image Assets. It supports the four image formats required by Google Ads: - Landscape — 1.91:1 ratio, used for display and banner placements - Square — 1:1 ratio, suited for mobile and discovery feeds - Portrait — 4:5 ratio, suited for mobile and social feeds - Vertical — 9:16 ratio, used for YouTube Shorts and Google Discover Stories placements To open the panel, go to your PMAX campaign in OTTO PPC, click Image Assets, select the image format you need, and click Generate with AI. ✏️ How to Write a Prompt for AI Image Generation Your typed prompt is the AI's primary instruction. Be specific — describe the subject, setting, and visual style you want to see. The more concrete your description, the more targeted the output. Steps: 1. Open the Generate with AI panel for your chosen image format. 2. Type your prompt in the prompt field. For example: "A professional woman reviewing analytics on a laptop in a modern, sunlit office — clean, minimal style." 3. Click Generate. 4. Review the image previews returned by the AI. 5. Select the image you want and click Add to Assets to save the image to your campaign. What happens next: The image is added to your Image Assets list for this format. Google Ads recommends uploading at least 3–5 images per format for optimal delivery. Tips for stronger prompts: - Lead with the main subject, then add the setting, then the mood or visual style. - Use concrete descriptors — "bright natural light" rather than "nice lighting." - Keep prompts action-focused; describe what you want rather than what to avoid. Generated previews appear within a few seconds of clicking Generate. 🔁 How to Use the Refine Button on a Generated Image The Refine button adjusts a selected generated image based on a new instruction — without regenerating from scratch. Use it when you like the overall composition but want to change a specific element such as color, background, or lighting. Steps: 1. Generate an initial image using a prompt (see the prompt section above). 2. Select the image you want to adjust from the preview set. 3. Click Refine. 4. Enter your adjustment instruction — for example: "Change the background to white" or "Make the lighting warmer and softer." 5. Click Apply. The AI updates only the elements you described while preserving the rest of the image. The refined version appears alongside the original so you can compare before choosing. Click Add to Assets to save the image to your campaign. 📎 How to Attach a Reference Image for AI Generation A reference image gives the AI a visual example — style, color palette, or composition — to draw from alongside your prompt. Use it when you have an existing asset whose visual style you want the generated output to match. Steps: 1. Open the Generate with AI panel. 2. Click Attach Reference Image (or the image upload icon in the panel). 3. Upload your reference file from your device (JPEG or PNG). 4. Enter a prompt describing how the AI should use the reference — for example: "Generate a product lifestyle image in the same color palette and minimalist style as the reference." 5. Click Generate. The AI combines your prompt and reference image to shape the output. To remove the reference before generating, click the X on the uploaded thumbnail. Click Add to Assets to save the image to your campaign. 🏛️ How to Use Brand Vault for AI Image Generation The Brand Vault stores your approved brand assets — logos, color palettes, and visual guidelines — so the AI can apply your brand identity automatically to every generated image. This eliminates re-uploading or re-describing brand elements each time you generate. Steps: 1. Open the Generate with AI panel inside your PMAX Image Assets section. 2. Select Brand Vault from the panel options. 3. Choose the brand profile you want to apply. 4. Enter your image prompt as usual. 5. Click Generate. The AI applies your brand's colors and visual style to the generated image. If Brand Vault is not yet configured, go to Header (apps-grid icon) → More Features → Brand Vault to add your brand assets before using this option. Click Add to Assets to save the image to your campaign. ⚠️ Known issue: If you encounter an error when launching your PMAX campaign after adding image assets, this is a known issue currently being resolved. Refresh and retry, or contact support if the error persists. 🎯 You can now generate, refine, and brand-match PMAX image assets in all four formats directly inside OTTO PPC. To ensure every AI-generated image stays on-brand, keep your assets up to date in Header (apps-grid icon) → More Features → Brand Vault whenever your visual identity changes.

Meta Ads Plans & Quota

📋 Meta Ads Plans at a Glance Meta Ads is Search Atlas's AI-powered advertising product for Meta (Facebook & Instagram), available inside the unified Ads tab. It guides you from brand setup all the way to live Facebook and Instagram campaigns, with AI handling creative generation, campaign building, publishing, and performance reporting. Every Meta Ads plan gives you access to the same campaign types and objectives. The only differences between plans are the number of active campaigns you can run at once and the pool of AI image-generation credits included each billing period. 🗂️ Plan Comparison | Plan | Active Campaigns | Image Credits Included | | --- | --- | --- | | Growth | 10 | 15 credits (~12 images) | | Pro | 20 | 30 credits (~25 images) | | Agency | Unlimited | 60 credits (~50 images) | 🖼️ How Image-Generation Credits Work Every time Meta Ads generates an ad image, it draws from your plan's credit pool. The raw cost to generate one image is roughly $0.32 to the end user. Image-generation credits are in the process of moving to be deducted from your Universal Credits balance instead of a separate pool — see the Universal Credits section below for the current status of that change. - Credits are shared across all AI image generation in your account. - If your credits run out, image generation is blocked before it starts — you'll see a "credit exhausted" message up front. Generation is never interrupted mid-way through. - All plans include the same campaign objectives and creative tools — your plan tier only affects campaign count and credit volume. 🔍 Discover Daily Search Cap The Discover tool (part of the Intelligence group, alongside Analytics and Routines) has its own separate usage limit: 50 searches per user per day, resetting at 00:00 UTC. This limit is completely independent of your image-generation credits — Discover searches do not draw from your credit pool at all. 🔗 Connecting Your Meta Ad Account To publish campaigns through Meta Ads, you need a Meta ad account connected to your Search Atlas workspace. Without a connected account, campaign publishing is unavailable regardless of your plan. ⚙️ Coming Soon: Universal Credits Meta Ads's quota system is transitioning to a new universal-credits model that will work alongside the current system during migration. Specific numbers under the new model are still being finalized and will be shared once confirmed. 🧭 Meta Ads Feature Groups Meta Ads is organized into two main groups: - Meta Ads: Brands, Launchpad, Creative Drive - Intelligence: Analytics, Discover, Routines Your plan's campaign and credit limits apply across all of these features. Have questions about your plan or credits? Start a live chat with us — type "human teammate" at any time to connect with a real person on our team.

Meta Ads — Frequently Asked Questions

Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product. Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product. ❓ Meta Ads — Frequently Asked Questions What is Meta Ads? Meta Ads is Search Atlas's AI-powered Meta Ads product, available inside the unified Ads tab alongside Google Ads — including for white-label and GHL accounts. It takes you from a brand or product all the way to live Meta (Facebook & Instagram) ad campaigns — with AI handling brand extraction, creative generation, campaign building, publishing, and performance reporting. Meta Ads is organized into two groups of sections: the Meta Ads group (Brands, Launchpad, Creative Drive) and the Intelligence group (Analytics, Discover, Routines). Which plans include Meta Ads? Meta Ads is available on the Growth, Pro, and Agency plans. It is not available on the Starter plan. Each plan comes with its own campaign count and image-credit allowance. For a full breakdown of limits by plan, see the Plans & Quota article. Do all plans support the same campaign types and objectives? Yes. Campaign objectives, buying types, and bid strategies are identical across every plan. The only differences between plans are the number of campaigns you can run and the number of image-generation credits included. You won't find a feature locked behind a higher plan — just higher usage limits. What happens if I run out of image-generation credits in Creative Drive? If your image-generation credits are exhausted, Meta Ads blocks the generation before it begins and shows you a clear notice. Generation will never start and then fail partway through, so you won't be left with incomplete creatives. You'll see a "credit exhausted" message and can upgrade your plan or wait for your allowance to refresh. Do I need to connect anything before using Launchpad or Analytics? Yes. You must connect a Meta ad account before Launchpad and Analytics become available. Once your Meta ad account is connected, both sections unlock automatically. Without a connected account, campaign publishing and performance data cannot be retrieved. Why don't my Analytics numbers match what I see in Meta Ads Manager? A temporary mismatch is usually caused by Meta-side rate limiting, which can slow down the data sync between Meta and Meta Ads. This is not a data error — the figures reconcile automatically as the sync catches up. If numbers remain out of sync for an extended period, contact our support team via live chat. How many competitor searches can I run in Discover each day? By default, each user can run up to 50 competitor searches per day in Discover. This limit resets daily at 00:00 UTC, so your full allowance is available again at the start of each new UTC day. Where can Routines deliver my automated reports? Currently, Routines can deliver reports to Slack or email. Additional delivery destinations are in development and will be added in future updates. How do I get help if something isn't working? Use the live chat widget inside Search Atlas at any time. Type "human teammate" in the chat to be connected directly with a real person on our support team who can investigate the issue with you.

🎯 Frequently Asked Questions — Smart Ads & Google Ads

Search Atlas's Smart Ads tool lets you create, manage, and publish Google Ads campaigns — including Search and Performance Max (PMax) campaigns — directly from the Search Atlas dashboard. This article covers the most common questions about setting up and managing Google Ads through Search Atlas. What is Smart Ads and what can I do with it? Smart Ads is Search Atlas's Google Ads management module. 💡 With it you can: - Create and manage Google Search campaigns - Build Performance Max (PMax) campaigns with AI-generated ad copy and images - Import existing campaigns from your Google Ads account - View campaign performance metrics (impressions, clicks, conversions) from the Search Atlas dashboard - Manage multiple client businesses and their ad accounts from a single agency hub How do I connect my Google Ads account to Search Atlas? Go to Smart Ads → Connect Account and follow the OAuth flow to authorize Search Atlas to access your Google Ads account. Select the Google Ads manager account (MCC) or individual account you want to connect. Once connected, your existing campaigns are available to import and your new campaigns can be published directly to Google Ads. How many campaigns does my plan include? - Agency plans: Google Ads (OTTO Google Ads) is included — check the Avatar Menu (👤) (Avatar Menu (👤), top-right) → Billing → Plans & Top-ups for your specific limit - Starter, Growth and Pro plans: 1 connected Google Ads account and up to 10 campaigns are included; the OTTO Google Ads add-on ($199/month) raises this to unlimited accounts and up to 100 campaigns 💡 If you see a Google Ads add-on charge on your invoice on Growth or Pro, that is expected — Google Ads is only included on Agency plans. How do I create a Performance Max (PMax) campaign? From Smart Ads, click New Campaign → Performance Max. The PMax wizard walks you through: 1. 1. Selecting your business and connecting your Google Ads account 2. 2. Setting your campaign budget and geo-targeting 3. 3. AI-generating themes, headlines, descriptions, and images 4. 4. Reviewing and publishing to Google Ads ⚠️ Important: The PMax wizard does not auto-save between steps. If you refresh the page mid-wizard, your ad copy inputs (headlines, descriptions) will be lost. Complete the wizard in one session and publish before navigating away. My PMax campaign import is stuck in "STARTED" status. What should I do? A PMax campaign stuck in STARTED after importing from Google Ads usually means the import process hit a timeout during the initial sync. Steps: (1) Wait 5–10 minutes and refresh — in most cases the import completes on its own. (2) If still stuck after 15 minutes, try canceling the import and re-initiating it. (3) If it consistently fails on the same campaign, contact support with your Google Ads campaign ID — some PMax campaign configurations require manual handling. Why did my PMax campaign ad copy disappear after a page refresh? ⚠️ This is a known limitation: the PMax wizard does not preserve unsaved ad copy on refresh. All text you enter in the wizard (headlines, descriptions, themes) is held in session memory only. If you accidentally refresh or your session times out, you will need to re-enter the content. To minimize risk: complete all ad copy entry in one continuous session and publish immediately. Avoid opening the wizard in multiple tabs. How do I add or manage negative keywords? Go to Smart Ads → your campaign → Keywords and use the Negative Keywords section to add terms you want to exclude from your ads. You can add negatives at the campaign level or ad group level. Bulk negative keyword management is available through the bulk actions menu in the Keywords tab. Can I manage Google Ads for multiple clients from one Smart Ads account? Yes. If you're on an Agency plan with the Google Ads feature enabled, you can manage multiple client businesses from Smart Ads. Each client business is set up as a separate entity under Smart Ads → Businesses. The number of businesses you can manage depends on your plan — check Avatar (top-right) → Billing → Plans & Top-ups for your business limit. ⚠️ On Growth and Pro plans, managing Google Ads requires the OTTO Google Ads add-on ($199/month); it is included on Agency plans. How do I import existing Google Ads campaigns into Search Atlas? Go to Smart Ads → Import Campaigns and select your connected Google Ads account. Search Atlas will list your existing campaigns available for import. Select the campaigns you want to manage through the dashboard and click Import. After import, campaign performance data begins syncing within a few minutes. Why is my Google Ads account showing a 401 or 403 error in Smart Ads? A 401 error means the Google OAuth authorization expired or was revoked — reconnect your Google Ads account at Smart Ads → Account Settings → Reconnect. A 403 error means the Google account you connected does not have sufficient permissions to the Google Ads account — ensure the Google account you authorized has at least "Standard" access to the target Google Ads account in Google Ads Manager. What conversion tracking options does Smart Ads support? Search Atlas supports Google Ads native conversion tracking. You can configure conversion goals at Smart Ads → your campaign → Conversion Goals. Supported conversion types: website actions (via Google tag), phone calls, and imported conversions from Google Analytics 4 (requires GA4 connected in Settings → Integrations).

[UI Map] Smart Ads

Smart Ads Navigation path: Left sidebar → Ads → Launchpad URL pattern: /ads-studio/launchpad Entry point for the Ad Studio module where users select their default ad platform (Google Ads or Meta Ads) and navigate to ad management sub-sections. Primary actions: - Google Ads Campaign Hub, Performance & Audits - Meta Ads Launchpad, Creative Drive & Analytics - Close - Explore Training Calls - Close banner - Quotas Key UI elements: - Platform selection dialog ('Which ad platform do you want to see first?') - Google Ads option button - Meta Ads option button - Left sidebar with Ad Studio sub-navigation (Launchpad, Creative Drive, Analytics, Discover, Routines, Brands, Campaign Hub, Campaign Performance, Campaign Audit, Negative Keywords, Reports) - Training Calls banner - Change default ad platform tooltip - Notifications panel - Global search bar Sub-pages - Launchpad — Navigation path: Left sidebar → Ads → Launchpad (URL: /ads-studio/launchpad) — Entry point for the Ad Studio module where users select their default ad platform (Google Ads or Meta Ads) and navigate to ad management sub-sections. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas - Creative Drive — Navigation path: Left sidebar → Ads → Creative Drive (URL: /ads-studio/creative-drive) — A modal onboarding prompt that lets the user select their default ad platform (Google Ads or Meta Ads) so the system lands them there automatically each time they open Ads Studio. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas - Analytics — Navigation path: Left sidebar → Ads → Analytics (URL: /ads-studio/analytics) — Analytics page within Ad Studio that prompts users to select their default ad platform (Google Ads or Meta Ads) for landing upon opening the Ads section. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas - Discover — Navigation path: Left sidebar → Ads → Discover (URL: /ads-studio/discover) — Onboarding dialog that lets users select their default ad platform (Google Ads or Meta Ads) so Ad Studio always opens to their preferred platform. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas - Routines — Navigation path: Left sidebar → Ads → Routines (URL: /ads-studio/routines) — Allows users to select their default ad platform (Google Ads or Meta Ads) that loads first when opening the Ads Studio, with navigation to Routines and other ad management sub-sections. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas - Brands — Navigation path: Left sidebar → Ads → Brands (URL: /ads-studio/brands) — This page prompts the user to select their default ad platform (Google Ads or Meta Ads) for the Ad Studio, which will be used as the landing view every time they open Ads. — Actions: Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics, Close, Explore Training Calls, Close banner, Quotas - Campaign Hub — Navigation path: Left sidebar → Ads → Campaign Hub (URL: /google-ads-automation/google-ads/campaigns) — Centralized hub for managing all Google Ads campaigns, viewing health checklists, budgets, performance metrics, and taking bulk optimization actions across campaigns. — Actions: Explore Training Calls, Close banner, Quotas, Meta Ads, Google Ads, Upgrade Plan, Tracking settings, Alerts, Refresh data, Create new campaign, View audit, Run a fresh audit now, Activate auto negative keywords for all campaigns, Activate all, Edit conversion values, Review underspending campaigns and budget threshold, Optimize Campaigns, Edit daily budget, Manage - Campaign Performance — Navigation path: Left sidebar → Ads → Campaigns Performance (URL: /google-ads-automation/google-ads/campaigns-performance) — Displays campaign, ad group, and ad content performance metrics for Google Ads and Meta Ads, allowing users to monitor spend, impressions, clicks, CTR, conversions, and more across all active campaigns. — Actions: Meta Ads, Google Ads, Refresh data, Optimize Campaigns, Last 1 Month, Manage Columns, Download, Explore Training Calls, Close banner, Google Ads Campaign Hub, Performance & Audits, Meta Ads Launchpad, Creative Drive & Analytics - Campaign Audit — Navigation path: Left sidebar → Ads → Campaign Audit (URL: /google-ads-automation/google-ads/campaign-audit) — Provides a comprehensive audit of Google Ads campaigns across multiple pillars including account health, creative quality, spend efficiency, and keyword performance, surfacing fixes and scores to help users optimize their ad accounts. — Actions: Refresh data, Optimize Campaigns, Last 30 Days, Download, Meta Ads, Google Ads, What this pillar checks, Explore Training Calls, Close banner - Campaigns 8 — Navigation path: Left sidebar → Ads → Negative Keywords → Campaigns tab — View and manage negative keyword settings across all campaigns, including protection status and savings. — Actions: Bulk actions, View Negative Keywords, Review, View log, View all, Refresh data - Keywords 78 — Navigation path: Left sidebar → Ads → Negative Keywords → Keywords tab — View the full list of negative keywords across all campaigns, showing 78 total keyword entries. — Actions: Bulk actions, Refresh data - Negative Keywords — Navigation path: Left sidebar → Ads → Negative Keywords (URL: /google-ads-automation/google-ads/negative-keywords) — Manage and review negative keywords across Google Ads campaigns to block irrelevant searches and protect ad spend. — Actions: Review, View log, View all, View Negative Keywords, Bulk actions, Refresh data, Meta Ads, Google Ads, Explore Training Calls - Full Report — Navigation path: Left sidebar → Ads → Reports → Full Report tab — Complete overview report combining all ad performance data across budget, locations, search terms, demographics, and devices. — Actions: Download, Verify Tracking, Expand view, Refresh data - Performance & Budget — Navigation path: Left sidebar → Ads → Google Ads → Reports (Full Report) → Performance & Budget tab — Displays budget vs spend analysis and performance over time with key conversion and cost metrics. — Actions: Download, Verify Tracking, Expand view, Expand performance view, Refresh data, CONVERSION, CLICKS, CPA - Search & Keywords — Navigation path: Left sidebar → Ads → Reports → Search & Keywords tab — Shows search terms performance data and keyword-level reporting for Google Ads campaigns. — Actions: Download, Verify Tracking, Expand chart, Refresh data - Audience & Analytics — Navigation path: Left sidebar → Ads → Google Ads → Reports → Audience & Analytics tab (Full Report) — Provides audience segmentation analytics including demographics and device performance breakdowns. — Actions: Download, Verify Tracking, Expand demographics chart, Expand chart, Refresh data - Gender — Navigation path: Left sidebar → Ads → Reports → Gender tab — Demographic breakdown of ad performance segmented by gender. — Actions: Download, Verify Tracking, Expand demographics chart, Refresh data - Gender & Age — Navigation path: Left sidebar → Ads → Reports → Gender & Age tab — Demographic breakdown of ad performance segmented by both gender and age group. — Actions: Download, Verify Tracking, Expand demographics chart, Refresh data - Age — Navigation path: Left sidebar → Ads → Google Ads → Full Report → Audience & Analytics → Age (Full Report) — Demographic breakdown of ad performance segmented by age group. — Actions: Download, Verify Tracking, Expand demographics chart, Refresh data - Reports — Navigation path: Left sidebar → Ads → Reports (URL: /google-ads-automation/google-ads/reports) — Provides comprehensive reporting on Google Ads performance including budget vs spend, top locations, search terms, demographics, devices, and historical trends. — Actions: Refresh data, Download, Verify Tracking, Expand view, Expand performance view, Expand chart, Expand demographics chart, Meta Ads, Google Ads Auto-generated by SA UI Mapper. Last updated: 2026-09-18.

🎯 OTTO PPC: PMAX Campaign Sitelinks Requirements and Character Limits

When building a Performance Max (PMAX) campaign in OTTO PPC, you need at least 6 sitelinks to reach Google's highest Ad Strength rating. Each sitelink text field has a 25-character limit and each description line has a 35-character limit — OTTO PPC validates both before letting you advance. ⚠️ Minimum Sitelink Requirement for PMAX Campaigns Google requires a minimum of 6 sitelinks in a PMAX campaign to achieve the highest possible Ad Strength score. OTTO PPC enforces this minimum — the Next button on the Sitelinks step stays inactive until you have saved at least 6 sitelinks. After filling in all three fields for a sitelink, click Save (or Add) to confirm it. The sitelink count increments only after each individual sitelink is saved — sitelinks are not saved automatically. If you try to advance with fewer than 6 saved sitelinks, the Next button remains greyed out and unclickable. A helper message below the button indicates how many additional sitelinks are still needed to meet the minimum. Ad Strength measures how well your creative assets combine to reach your audience across Google's networks. Providing fewer than 6 sitelinks limits the number of ad combinations Google can test, which directly lowers your Ad Strength rating and can reduce campaign reach. ✏️ Character Limits for PMAX Sitelink Fields Every sitelink in OTTO PPC has three fields, each with its own character limit: - Sitelink text — up to and including 25 characters - Description line 1 — up to and including 35 characters - Description line 2 — up to and including 35 characters OTTO PPC displays a live character counter beside each field. The counter shows a normal state at exactly the limit (for example, 25/25 for sitelink text is valid) and only turns red if you exceed the limit — that is, 26+ characters for sitelink text, or 36+ characters for either description line. Shorten your text until the counter clears to save the sitelink successfully. 🤖 AI-Generated Sitelink Suggestions OTTO PPC can generate sitelink suggestions for you — click the Generate Sitelinks button in the Sitelinks step to have AI draft titles and descriptions, which you can then edit before saving. This is a time-saving alternative to writing every sitelink title and description by hand. 🚀 How to Add Sitelinks to a PMAX Campaign in OTTO PPC 1. Open OTTO PPC and start or continue a PMAX campaign. 2. Navigate to the Sitelinks step in the campaign creation flow. 3. Click Add Sitelink. 4. Enter the Sitelink text (up to 25 characters). The live counter tracks your remaining characters as you type. 5. Enter Description line 1 (up to 35 characters). 6. Enter Description line 2 (up to 35 characters). 7. Click Save to confirm the sitelink. The saved sitelink count increments by one. 8. Repeat steps 3–7 until you have at least 6 saved sitelinks. Once 6 or more sitelinks are saved, the Next button activates and you can advance to the next step in the OTTO PPC PMAX campaign creation flow. 📋 What Are PMAX Sitelinks? Sitelinks are additional links that appear beneath your main ad and direct users to specific pages on your site. In a Performance Max (PMAX) campaign, Google uses sitelinks as creative assets when assembling ad combinations across Search, Display, YouTube, Gmail, and Maps. Each sitelink consists of three fields: - Sitelink text — the clickable label users see in the ad - Description line 1 — supporting copy displayed below the link - Description line 2 — additional supporting copy Providing more sitelinks gives Google more creative combinations to test, which improves Ad Strength and campaign performance over time. 🛠️ Troubleshooting PMAX Sitelink Validation Errors in OTTO PPC The Next button on the Sitelinks step is disabled You have fewer than 6 saved sitelinks. The button remains greyed out and unclickable until 6 or more sitelinks are saved, and a helper message below the button shows how many more are needed. Add more sitelinks until your total reaches 6. The Next button activates automatically once the minimum is met — no page refresh needed. A sitelink field is marked invalid The character counter next to the field has exceeded the limit. The counter only turns red when you go over — exactly 25 characters for sitelink text and exactly 35 characters for each description line are still valid. Shorten your text until the counter clears: - Sitelink text: 25 characters or fewer (26+ triggers an error) - Description line 1: 35 characters or fewer (36+ triggers an error) - Description line 2: 35 characters or fewer (36+ triggers an error) Ad Strength is lower than expected after the campaign launches Open the campaign in OTTO PPC and review the Sitelinks section. Confirm that at least 6 sitelinks are saved and that every field is within its character limit. Edit any incomplete or over-limit sitelinks and save your changes to resolve the issue. 🎯 You now know the two key rules for PMAX sitelinks in OTTO PPC: save at least 6 sitelinks and keep sitelink text within 25 characters and each description line within 35 characters. To continue your campaign setup, see Creating a PMAX Campaign in OTTO PPC.

📊 OTTO PPC Search Term Waste: Match Type Severity Tiers

OTTO PPC classifies low-performing search terms at two severity levels — red for broad match and yellow for phrase or exact match — and recommends a different action for each. This article explains what each color tier means and the steps you should take to resolve flagged waste. 📋 What Is Search Term Waste in OTTO PPC? Search Term Waste refers to ad spend on search terms that are not converting or are performing below your target thresholds. OTTO PPC identifies these terms in the Search Term Waste audit table and assigns a severity level so you can prioritize which issues to fix first. 📊 How Match Type Determines Severity When OTTO PPC identifies a low-performing search term, it checks the match type of the keyword that triggered that term. Match type controls how broadly your keyword can match user queries: - Broad match: your keyword can activate ads for a wide range of loosely related queries. - Phrase match: your keyword triggers queries that contain your keyword phrase in the same order. - Exact match: your keyword triggers only queries that match it precisely. Because broad match keywords can generate spend across far more unrelated queries, OTTO PPC assigns a higher severity when the triggering keyword uses broad match. 🔴 Red Severity — Broad Match Waste A red severity flag means the low-performing search term was triggered by a broad match keyword. Broad match is the most permissive match type and the highest-risk source of wasted spend, so red-severity items require immediate attention. What to do with a red-severity term 1. Review the flagged search term and confirm it is irrelevant or underperforming against your targets. 2. Add the search term as a negative keyword to stop future spend on it. 3. Consider narrowing the triggering keyword's match type from broad to phrase or exact to reduce similar waste on future queries. Addressing red-severity items first delivers the largest reduction in wasted ad spend. 🟡 Yellow Severity — Phrase and Exact Match Waste A yellow severity flag means the low-performing search term was triggered by a phrase match or exact match keyword. These match types are more controlled, so the risk is lower — but the term is still consuming budget without sufficient return. What to do with a yellow-severity term 1. Review the flagged search term to confirm it is underperforming against your targets. 2. Add the search term as a negative keyword if it is clearly irrelevant to your offering. 3. If the term shows some conversion potential, adjust your bid strategy or ad copy before excluding it entirely. Yellow-severity items represent a secondary pass — resolve red items first, then work through yellow to fine-tune campaign efficiency. 🛠️ How to Review Search Term Waste in OTTO PPC 1. Open OTTO PPC and navigate to the Search Term Waste audit table. 2. Locate the Severity column — red flags indicate broad match waste, yellow flags indicate phrase or exact match waste. 3. Sort or filter by severity to prioritize red-severity items first. 4. Select any flagged term to view its triggering keyword, the keyword's match type, and OTTO's recommended action. 5. Apply the recommended action — add as a negative keyword or adjust the match type — directly from the audit table. The audit table updates automatically after you apply an action, so your remaining item count reflects only unresolved waste. 🎯 You now know how OTTO PPC's match-type severity tiers help you prioritize Search Term Waste — tackle red-severity broad match items first for the highest budget impact, then work through yellow-severity phrase and exact match terms to sharpen campaign performance.

📘 MCP for PPC Campaigns

Use MCP to create, manage, and optimize PPC campaigns using the Search Atlas PPC product area. Through MCP, your AI assistant can execute the full Google Ads lifecycle, including campaign setup, keyword management, ad creation, and performance optimization. 🧠 What You Can Do Using MCP for PPC, you can: - Create and manage Google Ads campaigns - Generate keywords and ad groups - Write ad copy - Build landing pages - Optimize campaign performance ⚙️ Create a PPC Campaign 1. Open your MCP-connected AI assistant. 2. Ask it to create a campaign, for example: "Create a Google Ads campaign for my business" or "Set up a PPC campaign for [service]." 3. The assistant prepares the campaign structure, including setup, targeting, and initial configuration. 4. Review the campaign setup. 5. Confirm creation, if required. The campaign is created using the same system as the Search Atlas platform. 🔑 Generate Keywords & Ad Groups 1. Ask your assistant, for example: "Generate keywords for my PPC campaign" or "Create ad groups for my campaign." 2. The assistant generates keyword lists and ad groups. 3. Review the suggested structure. ✍️ Create Ad Copy 1. Ask your assistant, for example: "Write ad copy for my campaign" or "Generate ads for my keywords." 2. The assistant generates ad variations. 3. Review and refine the content. 🌐 Build Landing Pages 1. Ask your assistant, for example: "Create a landing page for this campaign." 2. The assistant generates the landing page. 3. Review the content and structure. 📈 Optimize Campaign Performance 1. Ask your assistant, for example: "Optimize my PPC campaign" or "Improve performance for my ads." 2. The assistant analyzes performance. 3. Recommendations are generated. 4. Apply updates, if approved. ⚠️ Important Notes 1. Campaign creation, keyword generation, and optimization actions may consume Search Atlas quota. 2. Some actions may require confirmation before execution. 3. All actions follow your plan entitlements and permissions. 🔁 How This Fits Together The PPC workflow through MCP typically follows: create the campaign, generate keywords and ad groups, create ad copy, build landing pages, then optimize performance. All steps are executed through your AI assistant using the same tools available in the Search Atlas platform. MCP allows you to manage your entire PPC workflow through conversation. From campaign creation to optimization, your AI assistant can execute each step using the same capabilities, permissions, and quotas defined in your Search Atlas account. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📋 Load More Results in OTTO PPC Dropdown Search Bars

OTTO PPC dropdown search bars now include a Load More option so you can browse beyond the initial results without typing exact names to locate campaigns, keyword lists, or report segments. 📋 Where the Load More Option Appears The Load More option is available across the following OTTO PPC dropdown search bars: - Campaign Hub — browse and select campaigns - Performance View — filter by campaign or ad group - Negative Keywords — look up keyword lists or campaigns - Reports — select campaigns or segments for reporting Load More is fully available for users with imported businesses. For standalone (connect-only) users — those who have connected a Google Ads account without importing an OTTO business — the updated behavior in Negative Keywords and Reports is part of an in-progress rollout and may not yet be live in your account. ⚙️ How to Use Load More in an OTTO PPC Dropdown 1. Click any dropdown search bar in OTTO PPC (Campaign Hub, Performance View, Negative Keywords, or Reports). 2. Type a partial name to filter results, or leave the field blank to browse all available items. 3. Scroll to the bottom of the dropdown list. 4. Click Load More to fetch the next batch of results. 5. Continue clicking Load More until you find the item you need. Results load in batches each time you click Load More. There is no fixed display limit — keep clicking until all available items have been loaded. ⚠️ What Changed from the Previous Behavior Previously, OTTO PPC dropdown search bars showed a limited number of results with no way to access items beyond that limit. If a campaign, keyword list, or report segment did not appear in the initial results, typing an exact or near-exact name was the only option to surface it. With Load More, you can now browse all available items without knowing the exact name in advance. 👥 Notes for Standalone (Connect-Only) Users If you have connected a Google Ads account but have not imported an OTTO business, your interface differs from the imported-business experience: - The toolbar does not include the Business chip. - In Campaign Performance, filtering is done by Campaign Type instead of by Business. - The Load More rollout for Negative Keywords and Reports is still in progress for standalone users — behavior in those areas may not yet match what is described above. 🐞 Known Issue: Pagination Bar on Campaign Performance On Campaign Performance, the pagination and navigation bar may disappear on the last page when fewer than 6 rows are displayed. A fix is in progress. 💡 Tips for Searching Large Result Sets - Type a partial campaign name or keyword before clicking Load More to narrow the list — this reduces the number of additional loads needed. - If you already know the exact name, typing it directly remains the fastest way to locate a specific item. - Load More works the same way whether or not you have entered a search term in the dropdown. 🎯 You can now browse all available campaigns, keyword lists, and report segments in OTTO PPC without hitting a result cap — click Load More at the bottom of any dropdown to keep browsing, or combine it with a partial search term to find items faster.

⚠️ OTTO PPC Standalone Mode — What Works Today

⚠️ OTTO PPC Standalone Mode — What Works Today Some OTTO PPC tools can be used in standalone mode, meaning they only require a connected Google Ads account — without a fully configured Search Atlas business profile. Other tools still require a complete business profile setup before they can function. 🧠 Understanding which tools are available in standalone mode can save you significant troubleshooting time and help you get started with PPC automation even before your full business profile is configured. 🔌 What Is Standalone Mode? Standalone mode allows certain OTTO PPC tools to operate using only a connected Google Ads account. This is useful if you have not yet completed the full Search Atlas business profile setup but still want to access PPC reporting and keyword management features through MCP. ⚠️ Not all OTTO PPC tools support standalone mode. Some require a fully configured Search Atlas business profile because their underlying APIs depend on account-level data that only becomes available after full profile setup. ✅ Tools Available in Standalone Mode ✅ Reports — Fully available in standalone mode. Backend support for ads_account_id has shipped, so Reports can be used with only a connected Google Ads account. No business profile is required to access PPC reporting data. ✅ Negative Keywords — Available in standalone mode with a connected Google Ads account. You can manage and apply negative keywords without a fully configured Search Atlas business profile. ❌ Tools Not Yet Available in Standalone Mode ❌ Campaign Performance — Not yet available in standalone mode. The account-scoped APIs required for standalone Campaign Performance have not yet been released to production. A fully configured Search Atlas business profile is currently required to use this tool. ❌ Performance Preferences — Not yet available in standalone mode. The /performance-preferences/ endpoint does not yet support standalone mode using only an ads_account_id. A connected business profile remains required until the update is released. 🗺️ What's Coming on the Roadmap 🔜 Standalone support for Campaign Performance and Performance Preferences is on the roadmap. The Search Atlas team is actively working to release these updates to production. 📌 Until those updates ship, please configure a full Search Atlas business profile if you need access to Campaign Performance or Performance Preferences through MCP. 🛠️ What To Do Right Now ✅ If you only need Reports or Negative Keywords — connect your Google Ads account and you are ready to use these tools in standalone mode today. ⚙️ If you need Campaign Performance or Performance Preferences — complete your full Search Atlas business profile setup to unlock these tools. 📬 If you are unsure whether your setup qualifies for standalone mode or if you encounter unexpected errors, contact Search Atlas support for clarification on your account configuration.

Building a Campaign from Launchpad

🚀 What Is Launchpad? Launchpad is the starting point for every Meta ad campaign you create in Meta Ads. From here, Atlas (Meta Ads's AI) guides you through selecting your audience, generating creatives, setting your budget, and publishing directly to Facebook and Instagram — all in one place. Before you begin, make sure you have a Meta ad account connected to your Search Atlas workspace. Without a connected account, campaigns cannot be published. 📋 Campaign Statuses and Filters Every campaign in Launchpad is tracked by one of three statuses: - In Progress — the campaign is still being built and has not been published. - Ready — the campaign is fully configured and ready to go live. - Published — the campaign has been sent to Meta and is active or scheduled. You can filter your campaign list by brand and by goal to quickly find what you need. 🎯 Step 1 — Choose a Campaign Objective Meta Ads supports all six objectives in Meta's ODAX framework. Select the one that matches your goal: - Awareness — reach people most likely to remember your brand. - Traffic — drive people to a website, app, or other destination. - Engagement — get more interactions, video views, or messages. - Leads — collect contact information from potential customers. - App Promotion — grow installs or in-app activity. - Sales — find people likely to make a purchase. All objectives are available on every plan. Your plan determines how many campaigns you can run and how many AI-generated images are included — not which objectives you can use. See the Plans & Quota article for details. 🛒 Step 2 — Select a Buying Type and Bid Strategy Choose how you want Meta to buy your ad inventory: - Auction — compete in real-time for ad placements. - Reservation — reserve placements in advance at a fixed price. Then pick a bid strategy that fits your cost goals: - Lowest Cost — get the most results for your budget. - Lowest Cost with Bid Cap — control the maximum bid per auction. - Cost Cap — keep your average cost per result at or below a target. - Lowest Cost with Minimum ROAS — set a minimum return on ad spend threshold. 🗂️ Step 3 — Pick a Funnel Stage or Promotion Type Tell Atlas where this campaign fits in your marketing funnel so it can tailor audiences and creatives accordingly: - TOFU (Top of Funnel) — build awareness with new audiences. - MOFU (Middle of Funnel) — nurture people who already know your brand. - BOFU (Bottom of Funnel) — convert high-intent audiences ready to act. - Advantage+ Shopping (ASC) — let Meta's automation find the best buyers for your products. 🤖 Step 4 — Let Atlas Build Your Campaign Once your settings are in place, Atlas takes over. It uses your brand information (pulled from the Brands section of Meta Ads) to: - Suggest and refine target audiences. - Generate ad creatives — copy, images, and formats — using AI. - Recommend a budget aligned with your objective and funnel stage. Review everything Atlas produces. You can edit any element before moving forward. 📤 Step 5 — Publish Your Campaign The one thing to remember: when every requirement is met, publishing sends your campaign to Meta always paused — it is never live without you. Nothing spends money until you manually flip the campaign live. Once published, the campaign status updates to Published and performance data begins flowing into the Analytics section of Meta Ads as soon as you flip it live. ⚠️ A Note on AI Image Quotas AI-generated images count against your plan's monthly quota. If you see a "credit exhausted" message during creative generation, you have reached your image limit for the current period. You can upload your own images or review your quota in the Plans & Quota section. 💡 Tips for a Stronger Campaign - Make sure your brand profile in the Brands section is complete — Atlas uses that information to generate more relevant creatives and messaging. - Use the funnel stage filters to build a full-funnel strategy across multiple campaigns. - Check Creative Drive to review, manage, and reuse assets generated by Atlas. Have questions or ran into something unexpected? Start a live chat with us — type "human teammate" at any point and you will be connected with a real person right away.

📘 Google Ads Integration in Search Atlas

Connect Google Ads to monitor campaign performance, track conversions, and optimize your paid advertising efforts directly from Search Atlas. ⚙️ How to Connect 1. Go to Left sidebar → Site Metrics → Google Ads 2. Locate Google Ads 3. Click ➕ Connect account 4. Log in to your Google account 5. Approve permissions 6. Select your ad account 🎯 What You Can Do 1. Monitor campaign performance 2. Track conversions 3. Optimize ad targeting 4. Analyze paid traffic ⚠️ Common Issues 1. Account not visible → Use the correct Google account 2. No data → Ensure campaigns are active 3. Permissions issue → Requires proper access ❓ FAQ

Using Discover for Competitor Inspiration

🔍 What Is Discover? Discover is part of Meta Ads's Intelligence group and is your inspiration layer — for ideas, and for studying how competitors work. Unlike the rest of Meta Ads, Discover isn't limited to your connected accounts: you can search any brand — a competitor, or any brand you want to use as a sample — not just a fixed feed. For any brand you search, you'll see its media mix (videos vs. images), visual formats, and the ads it's running. 📋 How the Feed Works The Discover feed is indexed every day, so the ads you see reflect what is currently performing well in the market. You can browse and search across competitor and industry creatives, then save individual ads to revisit later during your own campaign planning. - Daily refresh: New winning ads are added every day, keeping the library current. - Save for later: Bookmark any ad that catches your eye so you can reference it when building creatives in Meta Ads. - Recreate for your brand: open any saved ad and use "Recreate for my brand" — pick your brand (it carries your context) and a product, describe the change you want, and click Generate. Variations come back in a couple of minutes, ready to use in Creative Drive. ⚠️ Daily Search Limit Each user can perform up to 50 searches per day inside Discover. A few things to keep in mind about this limit: - The cap tracks the number of searches you run, not how many ads are returned or how many you view. - The limit resets at 00:00 UTC each day. - If you hit the cap, save any promising ads before the reset so you do not lose track of them. 💡 Tips for Getting the Most Out of Discover 1. Be specific with your searches — targeted queries use fewer of your daily searches and return more relevant ads. 2. Save as you go — don't wait until the end of a session to bookmark ads you like. 3. Use saved ads as a brief — bring them into Meta Ads's Creative Drive when generating your own ad concepts to keep your creative direction focused. 4. Check back daily — because the feed refreshes every day, returning regularly helps you catch emerging trends early. 🔗 How Discover Fits Into Your Workflow Discover sits inside the Intelligence group alongside Analytics and Routines. Your typical workflow might look like this: - Use Discover to research competitor creatives and save standout examples. - Use Recreate for my brand directly on a saved ad, or move to Meta Ads → Creative Drive to generate your own original ads inspired by what you found. - Use Analytics to track how your published campaigns perform over time. To publish ads, you will need a Meta ad account connected to Search Atlas — but browsing and saving in Discover does not require an active campaign. ❓ Need Help? If you have questions about Discover or anything else in Search Atlas, start a live chat with us. Type "human teammate" at any point to be connected with a real person on our team.

⚡ Sync OTTO PPC Keyword Removals to Google Ads

🔍 Overview OTTO PPC is Search Atlas's pay-per-click automation tool. It connects directly to your Google Ads account and applies keyword changes — including removals — immediately and automatically. There is no review queue, no approval workflow, and no manual publishing step required. Important: OTTO PPC is a separate product from OTTO & Audit. OTTO & Audit is an SEO tool used for on-page and technical SEO recommendations. It has no connection to your Google Ads campaigns. If you are managing PPC keywords, you must use OTTO PPC — not OTTO & Audit. 🗑️ How Keyword Removals Work in OTTO PPC When you remove a keyword inside OTTO PPC, the change is pushed directly to your linked Google Ads account in real time. Here is what happens step by step: 1. OTTO PPC identifies underperforming or unwanted keywords based on your campaign data or your manual selection. 2. You confirm the removal action inside the OTTO PPC interface. 3. The change is sent immediately to Google Ads via the direct API connection. 4. The keyword is paused or removed in Google Ads with no additional steps needed on your end. There is no separate approval stage, no pending status to clear, and no button to manually push changes. Once you confirm an action in OTTO PPC, it is live in Google Ads. ✅ How to Confirm Your Changes Synced Successfully After removing a keyword in OTTO PPC, you can verify the sync was successful by checking the following: - Inside OTTO PPC: The keyword will no longer appear in your active keyword list for that ad group or campaign. The status will reflect the removal immediately after you confirm the action. - Inside Google Ads: Log in to your Google Ads account and navigate to the relevant campaign and ad group. The keyword should show a Removed or Paused status depending on the action taken. Allow up to a few minutes for Google's interface to reflect API-driven changes. If the keyword still appears as active in Google Ads after five minutes, see the troubleshooting section below. 🛠️ Troubleshooting Sync Issues If a keyword removal does not appear to have synced to Google Ads, work through these checks before contacting support: - Verify your Google Ads account is still connected: Inside OTTO PPC, confirm that your Google Ads account shows a connected status. A disconnected account will prevent any changes from syncing. - Check for Google Ads policy holds: In rare cases, Google Ads may hold API-submitted changes if your account has a policy violation or billing issue. Log in to Google Ads directly to check for any account-level alerts. - Confirm you acted on the correct campaign: OTTO PPC may manage multiple campaigns. Make sure you reviewed the removal in the correct campaign and ad group before assuming a sync failure. - Refresh both interfaces: Clear your browser cache or open Google Ads in a new browser session to rule out a display lag. ⚠️ OTTO PPC vs. OTTO & Audit — Know the Difference These are two distinct products in Search Atlas. Using the wrong one for PPC tasks will not produce results and may cause confusion. - OTTO PPC: Manages your paid search campaigns. Connects to Google Ads. Handles keyword additions, removals, bid adjustments, and campaign optimisations. All changes sync instantly to Google Ads. - OTTO & Audit (OTTO SEO V3): An SEO automation tool for on-page optimisation, technical audits, and content improvements. Accessible from the left sidebar under OTTO SEO → All Sites (SEO Automation), with site audits available under OTTO SEO → Site Audit. This tool has no connection to Google Ads and cannot manage PPC keywords. If you navigated to OTTO SEO → All Sites (SEO Automation) looking for PPC controls, you are in the wrong area of the platform. Return to OTTO PPC to manage your paid campaigns. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ OTTO PPC: Campaign Sources and Pixel Setup

Overview OTTO PPC is Search Atlas's built-in pay-per-click management workspace. Two questions come up frequently together: why the OTTO pixel won't connect, and why existing Google Ads campaigns aren't showing up after linking a Google Ads account. This article answers both. Critical: What OTTO PPC Does and Does Not Display OTTO PPC only shows campaigns that were created inside Search Atlas. It does not import, sync, or display campaigns that were built directly in Google Ads or any other external platform. This is the most common source of confusion. Connecting your Google Ads account to Search Atlas grants the platform permission to manage billing and launch new campaigns — it does not pull your existing Google Ads campaigns into the OTTO PPC interface. - Visible in OTTO PPC: Campaigns created through the Search Atlas OTTO PPC workflow. - Not visible in OTTO PPC: Campaigns created natively in Google Ads, imported from other tools, or managed outside Search Atlas. If you need to manage a pre-existing campaign, you must continue to do so directly inside Google Ads. To bring that activity into Search Atlas, you would need to recreate the campaign using the OTTO PPC campaign builder. How to Install the OTTO Pixel The OTTO pixel enables conversion tracking for campaigns launched through OTTO PPC. Because the exact button labels and navigation path within the platform may vary depending on your account state, the steps below describe the general process — if you cannot locate the pixel setup area, our support team can guide you to the correct screen. 1. Log in to Search Atlas and open the OTTO PPC section of the platform. 2. Look for a pixel or conversion tracking option within the OTTO PPC settings area. 3. Copy the pixel code snippet provided on that screen. 4. Paste the snippet into the <head> section of every page on your website, or deploy it through a tag manager such as Google Tag Manager. 5. Return to OTTO PPC and use the pixel verification option to confirm the connection is working. Troubleshooting Pixel Connection Issues If the pixel fails to verify, work through the checks below in order. - Snippet placement: The pixel code must be inside the <head> tag, not the <body>. Misplacement is the most common installation error. - Tag manager firing rules: If you are using Google Tag Manager or a similar tool, confirm the tag is set to fire on All Pages and that the container has been published after adding the tag. - Caching: Clear your site cache and any CDN cache after installation. A cached version of the page may not include the new snippet. - Ad blockers or browser extensions: Test the verification step in a browser with all extensions disabled to rule out interference. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

💡 OTTO Google Ads Inclusion on Pro Annual Plans

🔍 Overview Some Pro annual plans — particularly those purchased during special promotional periods — include OTTO Google Ads as part of the plan at no extra charge. If you were also billed separately for a standalone OTTO Google Ads add-on, you may be entitled to a refund of that charge. This article explains how to check what your plan includes, what happens to standalone add-ons, and how to request a review. 📊 What Does My Pro Annual Plan Include? Certain Pro annual plans sold during promotional campaigns (such as the May 2026 Action Taker offer) include OTTO Google Ads as a bundled feature. Whether this applies to your account depends on when and how you purchased your plan. - Promotional annual plans: OTTO Google Ads is included as part of the plan. A separate add-on is not required and should not be charged. - Standard annual plans: OTTO Google Ads may not be included. A standalone add-on may be needed to access this feature. - Grandfathered unlimited add-ons: If you held a standalone unlimited OTTO Google Ads add-on before a plan change or migration, the terms of that add-on should be preserved unless you were explicitly notified of a change. If you are unsure which category applies to you, our support team can review your account and confirm your entitlements. 🛠️ What Happened With Standalone Add-On Charges? Due to a billing configuration issue identified in mid-2026, some customers on promotional Pro annual plans were incorrectly charged for a standalone OTTO Google Ads add-on even though the feature was already included in their plan. These charges were not intentional, and our team has been working to identify and resolve affected accounts. Common scenarios include: - A charge for the OTTO Google Ads add-on appearing after a billing migration. - A duplicate charge on or around the dates of plan activation or renewal. - An add-on subscription remaining active after upgrading to a promotional annual plan that already includes OTTO Google Ads. ⚙️ What Will Happen to My Add-On? The outcome depends on your specific plan and preferences: 1. If OTTO Google Ads is included in your Pro annual plan: The standalone add-on will be cancelled to avoid duplicate billing. Any charge made after your annual plan became active — and after the feature was included — is eligible for a refund. 2. If OTTO Google Ads is NOT included in your Pro annual plan: Your standalone add-on will remain active. If you hold a grandfathered unlimited add-on, that status will be preserved and no downgrade will be applied without your consent. In either case, no changes will be made to your account without your agreement, and our team will confirm all details with you before taking action. 💰 How to Request a Refund If you believe you were charged for a standalone OTTO Google Ads add-on that should have been included in your Pro annual plan, follow these steps: 1. Log in to your Search Atlas account. 2. Navigate to OTTO SEO → All Sites (SEO Automation) via the left sidebar (or go directly to /seo-automation-v3) to confirm your OTTO Google Ads access is active under your plan. 3. Open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team. 4. Share the date of the charge in question and any relevant billing details. Our team will verify your plan type, confirm eligibility, and process any applicable refund. Refund requests are reviewed individually. Once confirmed, refunds are typically processed within 5–10 business days, depending on your payment provider. 🚀 Tips to Avoid Future Billing Confusion - After any plan change or promotional upgrade, check your active subscriptions and add-ons to ensure no duplicate charges are present. - Review your billing history regularly in your account settings. - If you notice an unexpected charge, contact support promptly to initiate a review. 💬 Still Have Questions? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🤖 OTTO PPC Features vs Competitor PPC Tools

🔍 What Is OTTO PPC? OTTO PPC is Search Atlas's AI-powered pay-per-click management tool. It is built to help you plan, launch, and optimize paid campaigns directly inside the Search Atlas platform — without switching between multiple tools. This article explains how OTTO PPC's core capabilities compare to features you may have used in tools like SEMrush or SpyFu. 🕵️ Competitor Scanning and Analysis OTTO PPC includes competitor intelligence features that let you research what other advertisers are doing in your space. Specifically, you can: - Identify which competitors are running paid ads on keywords relevant to your business - View competitor ad copy and messaging to inform your own creative strategy - Understand the competitive landscape before committing budget to a campaign This gives you a practical starting point for benchmarking your PPC approach against direct competitors — similar to the advertiser research functionality found in SpyFu and SEMrush's Advertising Research module. 📊 Keyword Gap Analysis for PPC OTTO PPC helps you uncover keyword opportunities your competitors are targeting that you are not yet bidding on. This keyword gap analysis allows you to: - Compare your active or planned keyword list against competitor campaigns - Surface high-value terms you may be missing - Prioritize new keywords based on competitive demand This functionality mirrors the keyword gap workflows available in third-party tools, but it is integrated directly into your Search Atlas workflow so you can act on findings without exporting data. 💰 Budget Estimation Before launching a campaign, OTTO PPC provides budget guidance to help you set realistic spend expectations. The tool draws on search volume and cost-per-click data to give you an estimated budget range for your target keywords and goals. This helps you: - Avoid underfunding campaigns that require competitive bids - Allocate spend across campaigns more strategically - Plan monthly or quarterly PPC budgets with data-backed estimates While no tool can guarantee exact costs due to real-time auction dynamics, OTTO PPC's estimates give you a reliable planning baseline comparable to SEMrush's CPC data and SpyFu's budget recommendations. 📈 Traffic Prediction OTTO PPC includes traffic forecasting to help you project the potential impact of a campaign before it goes live. Based on your selected keywords, bids, and budget inputs, the tool estimates: - Expected click volume over a given period - Potential impressions based on keyword reach - Projected outcomes to support business case planning These predictions use historical search data and are designed to give you a directional view of campaign performance — similar to Google Ads' own forecasting tools and the traffic estimate features in SEMrush and SpyFu. ⚙️ How OTTO PPC Fits Into Search Atlas One key advantage of OTTO PPC over standalone competitor tools is that it lives inside the same platform as your SEO workflows. This means you can: - Cross-reference paid and organic keyword strategies in one place - Use Search Atlas backlink and site data to inform your PPC targeting - Manage SEO automation through OTTO SEO (left sidebar → OTTO SEO → SEO Automation) alongside your PPC campaigns without context switching This unified approach reduces tool sprawl and keeps your paid and organic data aligned. 🆚 Quick Feature Comparison - Competitor scanning: Yes — identify competitor advertisers and ad copy - Keyword gap analysis: Yes — surface keywords competitors bid on that you do not - Budget estimation: Yes — CPC-based budget guidance before launch - Traffic prediction: Yes — click and impression forecasts based on inputs - Integrated SEO + PPC: Yes — unique to Search Atlas; not available in SEMrush or SpyFu as a combined workflow 💡 Tips for Getting the Most from OTTO PPC 1. Run a competitor scan before building your keyword list to avoid gaps from the start. 2. Use the budget estimator to validate your planned spend against realistic CPC ranges in your niche. 3. Review traffic predictions alongside your SEO organic data to prioritize terms where paid support will have the highest impact. 4. Revisit keyword gap analysis monthly as competitor campaigns evolve. 🛠️ Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team. Additional Notes Keyword Gap Analysis lives in the SEO/backlink research area, not inside OTTO PPC itself. Navigate to More Features → Backlinks → Link Gap Analysis (Backlink Research). Also: OTTO PPC does NOT offer a dedicated competitor ad scanner or ad history vault, and does not generate stand-alone pre-launch budget forecasts or traffic projection reports with confidence intervals.

🔗 Connect and Change Your Google Ads Account in OTTO PPC

🧭 Overview To run OTTO PPC campaigns, Search Atlas must be connected to your Google Ads account. If you need to connect for the first time, switch to a different account, or simply verify which account is linked, this article explains where to find the Google integrations area inside the platform. Important: Google integrations are managed through the Settings section of the platform — not through any top-right corner menu or avatar icon. Use the left sidebar to reach Settings. 🗺️ Where to Find Google Integrations Search Atlas manages account integrations — including Google Ads — from the Settings area. To navigate there: 1. Log in to your Search Atlas account. 2. Locate the left sidebar navigation panel. 3. Click Settings at the bottom of the sidebar. 4. Look for the integrations area within Settings, where Google Ads connection options are available. You are now in the correct area to connect, disconnect, or switch your Google Ads account. 🔄 How to Change Your Connected Google Ads Account If you already have a Google Ads account connected and need to switch to a different one, the general process is: 1. Navigate to Settings using the left sidebar as described above. 2. Locate the Google Ads section within the integrations area. 3. Disconnect or remove the currently connected account. 4. Reconnect using the Google account that owns or has access to the Google Ads account you want to use. 5. Follow the Google authentication prompts and grant the requested permissions. After a successful connection, return to OTTO PPC. Your new Google Ads account should be available for your campaigns. ✅ How to Confirm the Correct Account Is Linked Once you have connected your Google Ads account, verify it is properly recognised inside OTTO PPC by checking the account details displayed within Ads → Google Ads (Campaign Hub). If the account does not appear or is incorrect, return to Settings and repeat the connection steps. ⚠️ Common Issues and Quick Fixes - Cannot find Settings: Always use the left sidebar — scroll to the bottom if Settings is not immediately visible. - Wrong account connected: Disconnect the existing account in Settings first, then reconnect with the correct Google account credentials. - Account not appearing in OTTO PPC after connecting: Try refreshing the page after completing the connection in Settings. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔍 OTTO Google Ads Campaign Visibility Explained

🔍 Overview If your Google Ads account is connected and synced in OTTO but you cannot see your existing campaigns, this is expected behaviour — not a bug or connection error. OTTO only displays campaigns that were created directly within OTTO. Campaigns that existed in your Google Ads account before the connection was made will not appear inside OTTO, and they cannot be imported or synced retroactively. ⚠️ Understanding the Limitation OTTO is designed to build and manage Google Ads campaigns from within the platform. When you connect a Google Ads account, OTTO establishes the link needed to publish and manage new campaigns — it does not pull in your historical or pre-existing campaign data. This means: - Campaigns created in Google Ads before connecting to OTTO will not be visible in OTTO. - Campaigns created in Google Ads after connecting to OTTO (but outside of OTTO) will also not appear in OTTO. - Only campaigns you build and launch through the OTTO interface will be tracked and managed inside OTTO. - There is currently no import or sync feature for pre-existing campaigns. ✅ What You Can Do To use OTTO for Google Ads management, you will need to create new campaigns directly within OTTO. Your pre-existing campaigns will continue to run normally inside Google Ads — connecting your account to OTTO does not affect, pause, or modify them in any way. 1. Open the OTTO dashboard for your connected site. 2. Use the Google Ads campaign creation workflow inside OTTO to build new campaigns. 3. All campaigns created through this workflow will be visible and manageable within OTTO going forward. 🔗 Checking Your Google Ads Connection If you want to confirm your Google Ads account is properly connected before creating new campaigns, check the Google Ads connection status within your OTTO dashboard. If the account appears disconnected, follow the on-screen prompts to reconnect your Google account. A successful connection means OTTO has the permissions it needs to publish new campaigns — it does not grant access to view campaigns that already exist in Google Ads. 📋 Quick Reference: What OTTO Shows vs. What It Does Not - Visible in OTTO: Campaigns created inside OTTO after your Google Ads account was connected. - Not visible in OTTO: Campaigns created in Google Ads before or after connecting, regardless of their status or budget. - Not affected by OTTO: Pre-existing Google Ads campaigns — they continue running as normal in Google Ads. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🗂️ OTTO PPC Conversion and Campaign Improvements

OTTO PPC has received a set of targeted improvements released on 22 July 2026. This release includes 6 improvements related to how conversion actions are displayed, campaign controls, and negative keyword filtering. Because the full details of these changes are still being documented, the specific UI element names and exact steps to access each improvement cannot be confirmed at this time. ✨ What's New This release shipped 6 improvements across OTTO PPC, including: - Conversion action display improvements: Updates were made to how conversion actions are shown within OTTO PPC, improving clarity when viewing and managing conversion-related settings. - Campaign control fixes: A fix was applied to resolve a blocking issue affecting campaign management controls that were not responding as expected. - Negative keyword filter improvements: An issue with filter refresh behavior in the negative keywords section has been resolved, so filter changes now apply without requiring a manual page reload. - General internal improvements: Additional action items identified in the July 21 review cycle were addressed as part of this release. 🛠️ What to Do If You Notice an Issue If you are experiencing a problem that may be related to these improvements — such as a campaign control that appears unresponsive, conversion actions not displaying as expected, or filters not updating — here is what to do: 1. Refresh your browser and navigate back to OTTO PPC in your Search Atlas dashboard to confirm whether the issue persists after the update. 2. Clear your browser cache if the previous behavior is still appearing after a refresh. 3. Note the exact area of the platform where the problem occurs, including any error messages or unexpected behavior you observe. 4. If the issue continues, contact our support team with your project name, a description of the specific behavior you are seeing, and the approximate time you first noticed it. 📋 What to Expect - These are improvements to existing functionality — no data or account settings have been changed. - If you were using workarounds (such as reloading the page to apply filters), those workarounds should no longer be necessary after this update. - If behavior in OTTO PPC does not match what you expect following this release, our support team can investigate further with your project details. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📢 Google Ads: Growth Plan vs Add-On Explained

📋 What the Growth Plan Includes for Google Ads The Growth plan includes built-in access to Search Atlas's Smart Ads feature. This lets you create, automate, and manage Google Ads campaigns directly inside the platform — covering campaign creation, performance tracking, keyword management, and automated optimizations. However, the Growth plan supports connection to one Google Ads account. All Smart Ads tools and campaign management capabilities apply to that single connected account. 💼 What the $138.57/Month Google Ads Add-On Unlocks The Google Ads add-on ($199/month) is built for users who need to manage more than one Google Ads account from a single Search Atlas workspace. This is the key distinction from the Growth plan's included access: - Growth plan (included): Full Smart Ads functionality for 1 Google Ads account. - Google Ads add-on (+$199/month): Adds the ability to connect and manage multiple Google Ads accounts — switching between them inside the same dashboard without leaving Search Atlas. The add-on is ideal for agencies managing campaigns across multiple clients, or businesses running separate Google Ads accounts for different brands, regions, or subsidiaries. Each connected account is managed independently — budgets, campaigns, and data are not mixed. 📊 How Campaign Limits Work Campaign limits in Smart Ads are tied to your plan tier and add-on status: - Growth plan only: You can track and optimize campaigns within your one connected Google Ads account. The number of campaigns visible in Search Atlas reflects what exists in that account. - With the Google Ads add-on: Each additional account you connect brings its own campaigns into the platform. You can view and manage campaigns per account without data overlap. To check how many campaigns are currently active, go to Left sidebar → Smart Ads → Campaigns Performance. This view lists all campaigns tied to your connected account(s) along with key performance metrics. 🚀 Navigating Smart Ads in Search Atlas All Google Ads management tools are available under the Smart Ads section. Use the following navigation paths to access each area: - Left sidebar → Smart Ads → Campaigns Performance — view live metrics for all active campaigns. - Left sidebar → Smart Ads → Campaign Audit — identify optimization opportunities and campaign health issues. - Left sidebar → Smart Ads → Negative Keywords — manage keywords excluded from your campaigns. - Left sidebar → Smart Ads → Reports — generate and export campaign performance reports. ✅ Which Option Do You Need? Use this quick reference to determine the right setup for your workflow: - One business, one Google Ads account: The Growth plan's included Smart Ads access is sufficient — no add-on needed. - Agency or multi-brand setup with multiple Google Ads accounts: Add the Google Ads add-on ($199/month) to connect and manage all accounts from one Search Atlas workspace. You can review or update your current add-ons from your account billing settings. If you are unsure which Google Ads accounts are currently connected, check Left sidebar → Smart Ads → Campaigns Performance to see your active account and campaign data. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team. Additional Notes Starter, Growth and Pro plans each include Google Ads for 1 connected account and up to 10 campaigns. The add-on raises this to effectively unlimited account connections and up to 100 campaigns. Single-business users within 10 campaigns do not need the add-on.

📊 Managing Multiple Google Ads Accounts in Search Atlas

🔍 Overview Search Atlas allows you to connect Google Ads accounts to power its PPC and OTTO PPC features. If you or your clients operate more than one Google Ads account — potentially under different email addresses — it is important to understand how account mapping works and what is currently supported. ⚙️ How Google Ads Account Connection Works Search Atlas connects to Google Ads through a Google OAuth login. When you authenticate, Search Atlas links the Google Ads accounts accessible to the Google profile you sign in with. Here is what that means in practice: - One Google login per connection: Each OAuth connection is tied to a single Google account (e.g., jon@builda.space). Ads accounts visible to that Google login will be available inside Search Atlas. - Multiple Ads accounts under one login: If your Google account has access to several Google Ads accounts (for example, via a Google Ads Manager Account / MCC), all of those accounts will appear and can be selected inside Search Atlas. - Different email addresses: If your Ads accounts are managed under entirely separate Google logins (e.g., jon@builda.space and another@example.com), you will need to connect each login individually. 🛠️ How to Connect a Google Ads Account 1. Log in to your Search Atlas workspace. 2. Navigate to Ads from the left sidebar. 3. Click Connect Google Ads and follow the OAuth prompts. 4. Sign in with the Google account that has access to the Ads account you want to manage. 5. Grant the requested permissions and return to Search Atlas — your Ads account will now be linked. ➕ Adding a Second Google Ads Account Under a Different Email If you need to manage Ads accounts that belong to different Google logins, follow these steps for each additional account: 1. Go to Ads from the left sidebar inside Search Atlas. 2. Navigate to Site Metrics → Site Explorer (GSC Sites List) and look for the Connect GSC Account / Connect GA Account buttons. 3. Complete the OAuth flow using the second Google email address. 4. Once connected, you can switch between the mapped accounts within the platform. Important: Each Google Ads account must be correctly mapped to the right business or client workspace inside Search Atlas. Incorrect mapping between accounts can cause campaign data to appear under the wrong project. Double-check your account selection after connecting to confirm the correct account is active. 💡 Tips for Keeping Multiple Accounts Organised - Use a Google Ads Manager Account (MCC): If you manage Ads for multiple clients, consider consolidating access under a single MCC. This lets you connect one Google login and access all client accounts from one place in Search Atlas. - Label your connections clearly: When naming projects or workspaces in Search Atlas, include the client or brand name so it is easy to identify which Ads account is linked. - Verify account mapping after connecting: Always review which Ads account is selected for each workspace or project to avoid cross-account data mix-ups. - Reconnect if access changes: If permissions are updated or an account is transferred between Google logins, you may need to disconnect and reconnect the OAuth integration. ⚠️ Known Limitations - Each OAuth connection is scoped to the Google profile used during login. Ads accounts not visible to that Google profile will not appear in Search Atlas. - Account mapping across multiple businesses under the same Search Atlas account requires careful setup — confirm each project is linked to the correct Ads account before running campaigns. - Migration of existing Google Ads campaigns from an external platform (such as a third-party CRM) into native Search Atlas campaigns is not supported through a direct automated migration at this time. 🆘 Need Help? If you are experiencing issues connecting an account, seeing the wrong Ads data, or cannot locate an account after authentication, our team is ready to help. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ OTTO Availability: Plans, Upgrades, and Google Ads

🔍 What Is OTTO? OTTO is Search Atlas's AI-powered SEO and advertising automation assistant. It can execute on-site optimizations, manage content strategies, and run connected ad campaigns—including Google Ads—on your behalf. Because of its advanced automation capabilities, OTTO is not included in any base plan. It is available exclusively as a paid upgrade, regardless of which plan you are on. 📦 Which Plans Include OTTO? OTTO is not included in any of the following plans: - Community Edition — the free-tier plan does not include OTTO access. - Starter — OTTO is not part of this standard plan. - Growth — OTTO is not part of this standard plan. - Pro — OTTO is not part of this standard plan. To use OTTO, you must add it as an upgrade to your existing plan. The upgrade unlocks OTTO's full feature set, including Google Ads automation. To see current upgrade pricing and add OTTO to your account, go to the Billing or Plans section inside your Search Atlas dashboard. Upgrade options and their included limits are displayed there at checkout before you commit. 📢 What Can OTTO Do With Google Ads? Once you have added the OTTO upgrade to your account, you can connect a Google Ads account and allow OTTO to assist with ad campaign automation. The specific Google Ads connections and campaign limits available to you depend on the OTTO upgrade tier you select — these details are shown clearly on the upgrade screen inside the platform before you purchase. 🖥️ Getting Started With OTTO After Upgrading After activating your OTTO upgrade, you can access OTTO from within your Search Atlas account. From there you can connect your website and any external accounts — such as Google Ads — that you want OTTO to manage. If you are unsure where to find OTTO after upgrading, our support team can point you to the right location in your account. ❓ Still Have Questions About OTTO or Your Plan? If you are unsure which OTTO upgrade tier is right for you, or you want to confirm what is included before purchasing, our team can walk you through the current options and pricing. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎯 Meta Ads Studio Current Limitations and Workarounds

🔍 Overview Ads → Meta Ads (Launchpad, Creative Drive & Analytics) in Search Atlas is a powerful tool for building, launching, and managing paid campaigns — but like any evolving feature, some capabilities are still in development. This article explains what to do if you encounter a limitation in Meta Ads Studio so you can plan your workflow accordingly and get the most out of what is available today. ⚠️ Current Feature Limitations Ads → Meta Ads (Launchpad, Creative Drive & Analytics) is an actively developed feature. Some capabilities may not yet be available in your account. If you attempt to use a feature and find it is missing or not functioning as expected, this is likely because it has not yet been released. Important: Feature availability is not always related to your plan tier. If you are unsure whether a specific capability is supported, or when it may become available, our support team can check the current product roadmap status for you. ✅ What To Do When You Hit a Limitation If you encounter a feature that does not appear to be available in Ads → Meta Ads (Launchpad, Creative Drive & Analytics), follow these steps: 1. Confirm the feature is not available. Check whether the option you are looking for is visible anywhere within the Ads → Meta Ads (Launchpad, Creative Drive & Analytics) section of your account. Sometimes features are located in a different part of the interface than expected. 2. Check your current plan. Some features may require a higher subscription tier. Review your plan details under your account settings to confirm what is included. 3. Contact our support team. If the feature is not available and you believe it should be, or if you would like to know the expected release timeline, reach out to us directly. When you do, please have the following ready: your project or account name, a description of the specific feature or action you were trying to perform, and any error messages or screenshots you encountered. 🚀 Getting the Most Out of Meta Ads Studio Today While certain features may still be in development, you can make the most of what is currently available by exploring the full Ads → Meta Ads (Launchpad, Creative Drive & Analytics) section of your account. If you are unsure which capabilities are included in your plan or need guidance on optimizing your campaign workflow within the current feature set, our team is happy to walk you through what is available and recommend the best approach for your goals. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Optimizing Existing Google Ads With Smart Ads

🔍 Overview Search Atlas Smart Ads is a tool for building and launching Google Ads campaigns directly from the platform. A common question from customers is whether Smart Ads can be used to optimize a campaign that was already created inside Google Ads. This article explains how Smart Ads works and the best approach for getting the most out of your ad spend. ⚙️ How Smart Ads Works Smart Ads is designed to create new Google Ads campaigns from scratch using Search Atlas data and AI-driven recommendations. When you build a campaign through Smart Ads, the platform generates ad copy, selects keywords, and structures your campaign based on your target URL and goals. Key things to know about Smart Ads: - It generates fully structured campaigns ready to publish to Google Ads. - Campaigns are built using Search Atlas keyword and competitor data for stronger targeting. - The tool supports both new campaign creation and importing existing Google Ads campaigns for editing within Search Atlas. ❓ Can Smart Ads Optimize an Existing Google Ads Campaign? Smart Ads can import campaigns that were already created inside Google Ads, and edits made to supported fields in Search Atlas are pushed back to Google Ads. Note that imported campaigns keep their existing tracking (OTTO tracking applies only to campaigns created in Search Atlas). If you have an existing campaign you want to improve, we recommend the following approach: 1. Use Smart Ads to build a parallel campaign. Create a new campaign in Smart Ads targeting the same keywords and pages as your existing campaign. This gives you an AI-optimized version you can compare against your current one. 2. Review the Smart Ads output for insights. The ad copy, keyword suggestions, and structure generated by Smart Ads can inform manual improvements you make directly inside Google Ads. 3. Run both campaigns side by side. Use Google Ads' built-in experiments or simply monitor performance metrics to determine which campaign delivers better results over time. 4. Gradually transition budget. Once the Smart Ads campaign demonstrates stronger performance, you can shift budget away from the older campaign. 💡 Tips for Getting the Best Results - When creating your Smart Ads campaign, use the same target URL as your existing Google Ads campaign so the AI has the right context to generate relevant copy and keywords. - Cross-reference the keyword suggestions from Smart Ads with your current campaign's search term report to identify gaps or new opportunities. - Use Search Atlas's keyword research tools to find additional high-intent keywords you can add to both your Smart Ads and existing Google Ads campaigns. - Monitor your Quality Score in Google Ads — well-structured campaigns built with relevant keywords and ad copy tend to improve Quality Scores and lower cost-per-click over time. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📢 Meta Ads Now Embedded in Smart Ads

Ad Studio for Meta Ads is now embedded directly within the Smart Ads tab, giving you a seamless advertising workflow without switching between tools or external windows. ✨ What's New The Ad Studio experience for Meta Ads has been integrated into the Smart Ads tab via an embedded interface. Previously, managing Meta Ads required navigating outside the platform. Now, the full Ad Studio is available inline, keeping your paid social and search advertising work centralized in one place. 🛠️ How to Use It 1. Log in to your Search Atlas account. 2. In the left sidebar, click Ads (Which ad platform do you want to see first?). 3. Select the Meta Ads option within the tab. 4. Ad Studio will load directly on the page — create, manage, and monitor your Meta Ads campaigns without leaving the platform. 📋 What to Expect Ad Studio loads inside the Smart Ads tab as an embedded interface. All existing Meta Ads functionality remains the same — only the access point has changed. If the embedded view does not load immediately, try refreshing the page. No additional setup or reconnection of your Meta Ads account is required. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Launch PMAX Campaigns in Smart Ads

You can now launch Performance Max (PMAX) campaigns directly from Smart Ads, reaching customers across Search, YouTube, Display, Gmail, and Maps with a single campaign setup. AI handles the heavy lifting while you stay in full control. ✨ What's New Performance Max campaigns are now available inside Smart Ads, letting you advertise across every Google channel from one unified campaign. With PMAX campaigns, you can: - Generate assets automatically: AI creates search themes, ad copy, and images for you. - Reach every Google channel: Cover Search, YouTube, Display, Gmail, and Maps from a single campaign setup. - Stay in control: Review and refine every asset before anything goes live. - Publish fast: Push straight to Google Ads in minutes, not hours. 🛠️ How to Use It 1. Open Smart Ads and start a new campaign. 2. Select Performance Max (PMAX) as your campaign type. 3. Let AI generate search themes, ad copy, and images automatically. 4. Review and refine each asset to match your brand and goals. 5. Publish the campaign directly to Google Ads. 📋 What to Expect A single PMAX campaign serves your ads across Search, YouTube, Display, Gmail, and Maps. AI builds the initial assets, but nothing goes live until you review and approve it, so you keep full control over the final output before publishing to Google Ads. If you need further assistance, click the chat icon in the bottom-right corner of the platform to start a live chat with a member of our team.

⚡ Meta Ads Budget Guidance and Offline Conversions Explained

🔍 What Is Happening? When Search Atlas generates a budget recommendation for your Meta Ads campaign, it pulls performance data directly from the Meta Pixel. This means only the conversion events that have been reported back to Meta are factored into the calculation. If your business records conversions outside of Meta — such as phone orders, in-person machinery sales, or any transaction you intentionally keep offline — those events are invisible to the guidance engine. The result is a recommended budget that can appear significantly lower than what your real-world ROAS would justify. This is a known limitation of the current system. ⚙️ Why the Guardrail Exists The budget guidance guardrail is designed to protect advertisers from overspending when there is insufficient conversion signal in Meta to validate a higher budget. Because the system can only read what Meta reports, it treats low Pixel conversion volume as a risk indicator — even when your actual business performance is strong. This is not a judgment on your ROAS; it is a data-visibility constraint. Common scenarios where this mismatch occurs: - High-ticket or industrial products (e.g., heavy machinery) sold offline or over the phone - B2B businesses where deals close through a sales team, not a web form - Businesses that deliberately limit Meta Pixel data for privacy or competitive reasons - Multi-channel businesses where most revenue happens in physical locations 🚀 What You Can Do The ability to account for offline conversions in budget recommendations is not currently available in the platform. This is a recognized product gap. While our team is aware of this limitation, the following workarounds may help in the meantime: 1. Consider adding a Meta Custom Conversion as a proxy signal. If you are able to pass even a partial signal back to Meta — such as a lead form submission, a quote request, or a phone call tracked via a third-party call tracking tool — setting up a Custom Conversion in Meta Events Manager can improve the quality of future budget recommendations. This is optional and only worthwhile if it aligns with your privacy and reporting strategy. 2. Document your offline ROAS separately. Keep a record of your true blended ROAS outside of Search Atlas so you can evaluate campaign performance against your real business outcomes, not just the Pixel-reported figures. 3. Request this feature. If accounting for offline conversions in budget guidance is important to your workflow, please have the following ready when contacting support: your project or account name, the specific campaign(s) affected, the approximate volume and type of offline conversions you record, and a description of how this limitation is impacting your budget decisions. This context helps our team prioritize and document the request. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

💰 OTTO PPC Keyword Entry UI Improvement

OTTO PPC has received a targeted UI improvement that resolves a full-interface reload triggered during keyword entry in Search Campaigns, resulting in a smoother and faster campaign-building experience. ✨ What's New Previously, typing a keyword into the Search Campaign interface could cause the entire UI to reload unexpectedly, interrupting your workflow. This improvement eliminates that unnecessary full-page load so the interface remains stable and responsive as you enter and manage keywords. 🛠️ How to Use It 1. Navigate to OTTO PPC from your Search Atlas dashboard. 2. Open or create a Search Campaign. 3. Enter keywords into the keyword input field as normal. 4. The interface will now remain stable throughout the entry process without triggering a full UI reload. 📋 What to Expect This fix applies automatically — no action is required on your part. All existing Search Campaigns and keyword workflows are unaffected. The improvement is limited to resolving the unintended reload behavior during keyword entry and does not change any other campaign functionality. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 View Paused Meta Ad Stats and All Connected Accounts

🔍 Overview Two common issues arise when working with Meta Ads in Search Atlas: paused Lead Generation Ads appearing to have no cost or conversion data, and the ad account selector showing fewer accounts than expected. This article explains what to check and how to get the right data visible. ⚠️ Why Paused Lead Generation Ads May Show No Stats When a Meta Lead Generation Ad is paused, its performance data may not appear in the default campaign view. This is expected — the default view typically surfaces metrics for active ads. The data is not lost; lead conversion metrics for paused ads are still stored within the Meta Ads section of Search Atlas. 📋 How to Access Lead Conversion Stats from Paused Ads 1. Log in to Search Atlas and navigate to the Meta Ads section. 2. Open the campaign that contains your paused Lead Generation Ad. 3. Look for the metrics or results area within the campaign view. Lead conversion data, including results and cost-related metrics, should be accessible here even for paused ads. 4. Make sure the date range you have selected covers the period when the paused ad was actively running. Paused ads only generated data while they were live, so selecting the correct historical window is essential. 5. If you are not seeing any data, confirm that the ad had actually delivered impressions before it was paused — an ad paused before any delivery began will have no recorded metrics. Note: If you have checked the date range and the ad did run, but data is still not visible, there may be a sync or integration configuration issue that requires investigation by the support team. 👥 Why You May Not See All Connected Ad Accounts Search Atlas supports connecting multiple Meta ad accounts, but the account selector may not always display every account you expect. Common reasons include: - Accounts connected under different users: If multiple team members connected ad accounts independently, accounts connected by other users may not be visible under your login. Check with your workspace admin to confirm how accounts were connected and whether they need to be re-connected or shared under the correct permissions. - Permissions in Meta Business Manager: If your Meta Business Manager role does not grant access to certain ad accounts, Search Atlas will not be able to pull those accounts in. Verify your access level in Meta Business Manager directly and ensure you have the necessary permissions for each account you expect to see. - Integration re-authentication needed: In some cases, disconnecting and reconnecting your Meta integration can force a full refresh of all accessible ad accounts. Navigate to the integrations or connected accounts area in Search Atlas and re-authenticate your Meta connection if you suspect accounts are missing after the above checks. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📢 Smart Ads Feature Availability by Plan

📋 Overview Smart Ads is Search Atlas's Google and Meta ads automation suite. It lets you create campaigns, audit performance, manage negative keywords, and generate reports — all from one place. This article explains which plans include Smart Ads and what you can do once you have access. ✅ Is Smart Ads Included in the Starter Plan? No — Smart Ads is not included in the Starter plan. Smart Ads is available on higher-tier plans only. If you are on the Starter plan and need Smart Ads, you will need to upgrade your subscription to access this feature. 🔼 How to Upgrade Your Plan To gain access to Smart Ads, you will need to upgrade to a plan that includes it. To do this, navigate to your account's billing or subscription settings within the platform and follow the on-screen prompts to select a higher-tier plan. Once your upgrade is confirmed, Smart Ads will become available in your account. If you are unsure which plan includes Smart Ads or need guidance on which upgrade option is right for you, our team can help you identify the correct plan before you make any changes. ❓ Frequently Asked Questions - I upgraded but I still can't see Smart Ads. Try refreshing your browser. If Smart Ads still does not appear, log out and log back in to force your session to sync with your new plan permissions. If the issue persists, contact our support team. - Can I try Smart Ads before upgrading? Free trials of individual features are not available at this time. Upgrading your plan is required to unlock Smart Ads. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Meta Ads Now Built Into Search Atlas

Meta Ads capabilities are now integrated into the Search Atlas platform, bringing advertising tools together under one unified Ads tab alongside Google Ads — no separate Ad Studio needed. What's New Ad Studio's Meta Ads suite has been migrated directly into the main Search Atlas platform. Meta Ads tools are now accessible under the unified Ads tab in the main platform navigation. How to Use It 1. Log in to your Search Atlas account. 2. Navigate to the Ads tab in the main platform navigation. 3. Select the Meta Ads option from the available advertising tools. 4. Begin managing your Meta ad campaigns directly within the platform. What to Expect Meta Ads functionality previously available in the standalone Ad Studio is now accessible from the unified Ads tab. If you had previously bookmarked or navigated directly to the separate Ad Studio, you should update your workflow to use the main platform's Ads tab going forward. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📢 Connect Multiple Google Ads Accounts to OTTO Ads

🔍 Overview OTTO Ads connects to Google Ads through Google's OAuth authorization flow. If you manage more than one Google Ads account — for example, a personal account and a business account like sales@bambooisbetter.com — each account must be authorized separately. This article explains how to connect multiple accounts and what to do when an account does not appear in the selection list after authorization. ⚙️ Before You Begin - Make sure you are logged in to Search Atlas and have access to the Ads section of the platform (Left sidebar → Ads). - Confirm that the Google account you want to connect has the appropriate access level for the Google Ads account you wish to manage. - Have the login credentials ready for each Google account you plan to connect. 🚀 How to Connect a Google Ads Account 1. In Search Atlas, navigate to the OTTO Ads section. 2. Find the option to connect a Google Ads account and begin the authorization process. 3. A Google OAuth window will open. Select the Google account associated with the Google Ads account you want to link (for example, sales@bambooisbetter.com). 4. Review the requested permissions and click Allow to complete the authorization. 5. Once redirected back to OTTO Ads, open the account selection list and choose the Google Ads account you just authorized. ➕ How to Connect Additional Google Ads Accounts You can link more than one Google Ads account to OTTO Ads. Repeat the steps below for each additional account: 1. Return to the Google Ads connection area in OTTO Ads. 2. Start a new OAuth authorization flow. 3. When the Google sign-in window opens, choose to authorize a different Google login rather than the one already connected. 4. Sign in with the second Google account and click Allow. 5. Back in OTTO Ads, the newly authorized account should now appear in the selection list alongside any previously connected accounts. 🛠️ Troubleshooting: Account Not Appearing in the Selection List If a Google Ads account is missing from the selection list after you complete the authorization, work through the checks below in order: - Wrong Google account selected during OAuth: The Google sign-in window may have defaulted to a different account. Disconnect and reconnect, making sure to choose the exact Google login that owns or has access to the missing Google Ads account. - Insufficient account permissions: Confirm that the Google account you authorized has sufficient access in Google Ads. Accounts with limited or read-only access may not appear in the selection list. - Still not appearing: If you have verified the correct Google account was selected and permissions appear correct but the account still does not show up, reach out to our support team for further assistance. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎬 OTTO Google Ads Video Tutorials and Learning Resources

🎯 Overview This article lists video tutorial resources available for OTTO Google Ads. Whether you are just getting started or looking to build more advanced campaigns, these videos are designed to walk you through each stage of the process. 📹 Loom Tutorial Series Search Atlas has produced video tutorials covering core workflows inside OTTO Google Ads. These tutorials are designed to guide you through the key steps involved in setting up and managing your campaigns. To find the latest tutorial videos, reach out via the chat widget below and a member of our team will share the relevant resources directly with you. ▶️ YouTube Resources Search Atlas publishes video content on YouTube covering OTTO Google Ads, including product walkthroughs and feature overviews. You can search "Search Atlas OTTO Google Ads" directly on YouTube to surface the latest videos from the Search Atlas team. 💡 Tips for Getting the Most from the Tutorials - Start with any introductory video covering account connection, as this is typically a prerequisite for subsequent steps. - Keep the platform open in a separate tab so you can follow along in real time. - Revisit relevant videos if a campaign or ad requires further action. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

[UI Map] Ads

Ads Navigation path: Left sidebar → Ads URL pattern: /ads-studio/launchpad Sub-pages - Creative Drive — Navigation path: Left sidebar → Ads → Creative Drive (URL: /ads-studio/creative-drive) - Analytics — Navigation path: Left sidebar → Ads → Analytics (URL: /ads-studio/analytics) - Discover — Navigation path: Left sidebar → Ads → Discover (URL: /ads-studio/discover) - Routines — Navigation path: Left sidebar → Ads → Routines (URL: /ads-studio/routines) - Brands — Navigation path: Left sidebar → Ads → Brands (URL: /ads-studio/brands) - Campaigns — Navigation path: Left sidebar → Ads → Campaigns (URL: /google-ads-automation/google-ads/campaigns) - Campaigns Performance — Navigation path: Left sidebar → Ads → Campaigns Performance (URL: /google-ads-automation/google-ads/campaigns-performance) - Campaign Audit — Navigation path: Left sidebar → Ads → Campaign Audit (URL: /google-ads-automation/google-ads/campaign-audit) - Negative Keywords — Navigation path: Left sidebar → Ads → Negative Keywords (URL: /google-ads-automation/google-ads/negative-keywords) Auto-generated by SA UI Mapper. Last updated: 2026-08-04.

🗑️ Remove Google Ad Accounts from OTTO PPC

🔎 Overview If you need to remove a Google Ads account from your OTTO PPC integration, the setting is found in your profile or integrations settings area — not in the Billing section. Billing manages your Search Atlas subscription plan, payment methods, and invoices, and does not control connected third-party ad accounts. ⚠️ Common Confusion: Billing vs. Integrations These two areas of the platform serve different purposes: - Billing: Manages your Search Atlas subscription plan, payment methods, and invoices. It does not control connected third-party accounts. - Integrations (within your account or profile settings): Manages connections to external platforms, including Google Ads accounts linked to OTTO PPC. This is where you add or remove ad accounts. If you navigate to Billing expecting to find your Google Ads account, it will not appear there. Always use your account's integrations area as described below. ✅ How to Remove a Google Ads Account from OTTO PPC 1. Open your account or profile settings (typically accessible from your Avatar Menu (👤) in the platform). 2. Navigate to the Integrations section within your settings. 3. Locate the Google Ads area on the Integrations page. 4. Find the ad account you want to remove and use the option to disconnect or remove it. 5. Confirm the action when prompted. Once confirmed, the Google Ads account will be disconnected from OTTO PPC. Any active OTTO PPC campaigns associated with that account will no longer be managed through the integration. ❓ What If My Google Ads Account Is Not Showing? If you do not see your expected Google Ads account listed under Integrations, check the following: - Verify the correct Google account is connected: The account shown in Integrations reflects the Google account that was authorised during setup. If you have multiple Google accounts, ensure the right one was used. - Check your workspace: If you manage multiple workspaces, confirm you are viewing the correct workspace where the ad account was originally connected. - Re-authenticate if needed: If the account shows a connection error or expired status, try disconnecting and reconnecting it through the Integrations section by following the authorisation prompts. - Permissions: Ensure your Google account has at least Standard access to the Google Ads account you are trying to manage. 🔄 How to Reconnect a Google Ads Account If you removed an account by mistake or want to link a new one, return to the Integrations section within your account settings, choose the option to connect a Google Ads account, and follow the on-screen authorisation steps to re-link it. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🗂️ OTTO PPC Setup and Campaign Improvements

OTTO PPC has been updated with a more streamlined business setup experience and a series of fixes that improve how campaigns, filters, and performance data are displayed throughout the platform. ✨ What's New The Business step in OTTO PPC now connects directly to Brand Vault, so your brand information is pulled in automatically rather than entered manually. This means your business details stay consistent across the platform without duplicating effort. Additional improvements include: - Independent campaign language editing: You can now update the language setting for a campaign on its own, without it being tied to other business info fields. The Business Info form also locks while it loads to prevent accidental edits mid-update. - Filter dropdown behavior: The campaign select filter now closes automatically after a campaign is deleted, keeping the interface clean and responsive. - Negative Keywords filter display: The select filter now correctly shows the Negative Keywords toggle as on or off, so you can see its status at a glance. - Tooltips on Campaign Audit and Report pages: Tooltips that were not appearing on the Campaign Audit and Report pages are now visible as expected. - Campaign Performance graph: The Conversions (CONV) metric selector in the Campaign Performance graph is working correctly again. 🛠️ How to Use It 1. Open OTTO PPC from your dashboard. 2. Navigate to the Business setup step. 3. Select your brand from Brand Vault to populate your business information automatically. 4. Adjust your campaign language independently as needed from the campaign settings. 5. Use the campaign select filter and check the Negative Keywords toggle — both now reflect accurate, up-to-date status. 📋 What to Expect If you previously entered business information manually during OTTO PPC setup, you will now be prompted to select a brand from Brand Vault instead. Existing campaigns are not affected by this change. The Campaign Performance graph, filter dropdowns, and tooltips across Campaign Audit and Report pages all behave as expected following these updates. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 Google Ads Campaign Limits by Plan

📋 Overview Search Atlas enforces a campaign limit on Google Ads connections depending on your current subscription plan. This article explains the default limits per plan, what happens when you reach your limit, and how the Google Ads Add-on works when you need more capacity. 🗂️ Campaign Limits by Plan Each plan includes a set number of Google Ads campaigns you can connect and manage inside Ads → Launchpad → Google Ads Campaign Hub. The default limits are: - Starter: Up to 10 Google Ads campaigns - Growth: Up to 10 Google Ads campaigns - Pro: Up to 10 Google Ads campaigns - Agency: Up to 10 Google Ads campaigns The 10-campaign limit is consistent across all base plans. Upgrading from one plan to another (for example, from Starter to Growth) does not increase your campaign limit — it remains at 10 regardless of which plan you are on. ➕ The Google Ads Add-On If you need to connect more than 10 Google Ads campaigns, you must purchase the Google Ads Add-on. This add-on removes the 10-campaign cap and gives you unlimited campaign connections within the platform. Key things to know about the add-on: - It is available on all plans (Starter, Growth, Pro, and Agency). - Upgrading your base plan does not replace or replicate the add-on — you still need to purchase it separately once you reach the 10-campaign limit. - Once the add-on is active, you can connect campaigns without hitting a hard cap. 🚦 What Happens When You Hit the Limit When you reach your plan's campaign limit, the platform will block you from connecting additional Google Ads accounts or creating new campaigns inside the Campaign Hub. You will see a limit notification prompting you to upgrade or add the Google Ads Add-on. Important: Do not attempt to work around this block using the search feature or other navigation paths inside the platform. Campaigns connected beyond your paid plan limit may be flagged or disconnected to bring your account back into compliance. 🛒 How to Add the Google Ads Add-On 1. Log in to Search Atlas and go to your Billing or Account Settings page. 2. Locate the Google Ads Add-on option in the available add-ons section. 3. Select the add-on and complete the purchase. 4. Once activated, return to Ads → Launchpad → Google Ads Campaign Hub and continue connecting campaigns without restriction. ❓ Frequently Asked Questions Does upgrading to Growth increase my campaign limit above 10? No. The 10-campaign limit applies to all base plans equally. Upgrading your plan changes the other features and resources included in your subscription, but the Google Ads campaign limit stays at 10 until you add the Google Ads Add-on. Does the limit reset when I upgrade plans? No. Your existing campaign connections carry over when you upgrade. The limit does not reset — it remains at 10 unless you purchase the add-on. What if I already have the add-on and upgrade my plan? The add-on remains active and your unlimited campaign access is preserved when you change plans. Can I remove campaigns to stay within the free limit instead of buying the add-on? Yes. If you disconnect campaigns so that your total active connections fall to 10 or below, you will not need the add-on. You can manage your connected accounts inside Ads → Launchpad → Google Ads Campaign Hub. 💬 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔄 Optimize Existing Google Ads Campaigns in Smart Ads

🧭 Overview Search Atlas Smart Ads is designed to work with both new campaigns you create inside the platform and campaigns that already exist in your Google Ads account. You do not need to rebuild your campaigns from scratch. Once your Google Ads account is connected, Smart Ads pulls in your existing campaigns automatically, so you can manage and optimize everything from one place. 🔗 Step 1 — Connect Your Google Ads Account Before Smart Ads can access your existing campaigns, your Google Ads account must be linked to Search Atlas. 1. In the left sidebar, go to Smart Ads → Campaign Hub. 2. If no account is connected, you will see a prompt to link your Google Ads account. Click it and follow the OAuth authorization steps. 3. Once authorized, Search Atlas will sync your account data. This may take a few minutes depending on the size of your account. If your account is already connected and you want to verify the connection, click Refresh data in the top-right area of the Campaign Hub to force a fresh sync. 📥 Step 2 — View Your Imported Campaigns After a successful sync, your existing Google Ads campaigns appear automatically in the Campaign Hub. There is no separate import button — the sync happens in the background when your account is connected. 1. Go to Smart Ads → Campaign Hub. 2. All campaigns from your connected Google Ads account will be listed, including active, paused, and ended campaigns. 3. Use Group by brand to organize campaigns if you manage multiple brands or clients. Campaigns created outside of Search Atlas are fully visible and editable within the platform alongside any campaigns you create directly in Smart Ads. ⚙️ Step 3 — Optimize Your Existing Campaigns Once your campaigns are visible in the Campaign Hub, you can apply Smart Ads optimization features to them immediately. 1. In Smart Ads → Campaign Hub, select the campaign you want to optimize. 2. Click Optimize Campaigns to trigger AI-powered recommendations. Smart Ads will analyze performance data and surface actionable suggestions such as bid adjustments, keyword changes, and budget reallocation. 3. Review the recommendations and apply the ones that match your goals. You can also use the following tools to deepen your optimization work: - Campaign Performance — Go to Smart Ads → Campaign Performance to review metrics like impressions, clicks, conversions, and cost across your imported campaigns. - Campaign Audit — Go to Smart Ads → Campaign Audit to identify structural issues, wasted spend, and missed opportunities in your existing campaign setup. - Negative Keywords — Go to Smart Ads → Negative Keywords to add or manage negative keyword lists that apply to your campaigns, including those created outside the platform. - Reports — Go to Smart Ads → Reports to generate performance reports for any campaign in your account. ⚠️ Compatibility and Limitations Before optimizing existing campaigns, keep the following in mind: - Read and write access: Search Atlas requires full read and write permissions on your Google Ads account to apply optimizations. If you granted read-only access during setup, changes made in the platform will not push back to Google Ads. - Campaign types: Smart Ads supports standard Search and Display campaigns. Performance Max and other specialized campaign types may be visible for reporting purposes but have limited editing support within the platform. - Data freshness: Campaign data syncs regularly, but there can be a short delay. Use the Refresh data button in the Campaign Hub to pull the latest data on demand. - Historical data: Smart Ads displays performance data from the point your account was connected forward. Historical data prior to the connection date may have limited availability depending on your Google Ads account settings. - Retargeting: You can apply retargeting to existing campaigns. Use the Set Up Retargeting option in the Campaign Hub to configure audience lists and attach them to your campaigns. 💡 Best Practices - Run a Campaign Audit on your imported campaigns before applying any optimizations. This gives you a clear baseline and highlights the highest-impact issues to fix first. - Use Negative Keywords early. Campaigns that were running outside the platform often accumulate irrelevant search terms. Cleaning these up quickly reduces wasted spend. - Check Campaign Performance regularly after applying optimizations to measure the impact of each change. - Use Group by brand in the Campaign Hub if you are managing campaigns for multiple clients or product lines — it keeps your workspace organized as your campaign list grows. 🆘 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎯 OTTO Google Ads Resources and Competitor Spend Insights

🔍 What This Article Covers This article answers the most common questions about OTTO's Google Ads capabilities, available learning resources, competitor ad spend data, and the upcoming Meta Ads feature. Read on to get clear answers without needing to contact support. 🎬 Video Walkthroughs for Google Ads If you prefer watching over reading, Search Atlas has you covered. Video walkthroughs for Google Ads inside OTTO are available directly on our official YouTube channel. These videos cover key workflows including campaign setup, ad group structure, keyword targeting, and performance review. To access these resources: 1. Visit the Search Atlas YouTube channel and search for OTTO Google Ads to filter relevant videos. 2. Inside the platform, look for the Help or ? icon within any Google Ads section — quick-access video links are often embedded contextually. 3. Check the What's New announcements inside the platform for links to newly published tutorial videos as features are updated. If a specific workflow you need isn't yet covered by a video, written step-by-step guides are available in this knowledge base and are kept up to date with the latest UI changes. 📊 Can You See Competitors' Ad Spend? This is one of the most frequently asked questions, so here is a direct and transparent answer: exact competitor ad spend figures are not available in Search Atlas or OTTO. This is a platform-wide limitation — and an industry-wide one. No SEO or PPC tool can access the precise budget a competitor spends on Google Ads. Google does not make that data publicly available to third-party platforms. However, Search Atlas does give you powerful competitive intelligence that helps you make informed decisions without needing exact spend numbers: - Competitor Ad Keywords: See which keywords your competitors are bidding on inside the Site Metrics tools. - Ad Copy Analysis: Review the actual ad creatives your competitors are running to understand their messaging strategy. - Traffic Value Estimates: Use Site Metrics to gauge the estimated organic and paid traffic value of competitor domains — a useful proxy for overall investment level. - Keyword Gap Analysis: Navigate to Left sidebar → Keywords → Keyword Gap to discover paid keyword opportunities your competitors are targeting that you are not. These signals together paint a strong competitive picture even without a precise spend figure. 🚀 When Will Meta Ads Be Available? Meta Ads (Facebook and Instagram advertising) is on the Search Atlas product roadmap and is planned for a future release. As of the last update to this article, Meta Ads is not yet live inside OTTO. Here is how to stay informed about its launch: - Watch for in-platform announcements — Search Atlas posts feature release notes and roadmap updates directly inside the dashboard. - Check the Search Atlas blog and changelog for major feature announcements. - If Meta Ads is a priority for your workflow, let our team know via the chat widget — customer demand helps shape release prioritisation. ⚙️ Quick Reference: What Google Ads Features Are Live in OTTO? To avoid any confusion about what is currently available, here is a summary of active Google Ads capabilities inside OTTO: - Google Ads campaign creation and management — build and optimise campaigns directly inside OTTO. - Keyword research for paid campaigns — use Left sidebar → Keywords → Keyword Magic to find high-intent paid keywords. - Competitor ad keyword discovery — identify what terms rival domains are targeting. - Performance tracking — monitor impressions, clicks, and cost metrics for active campaigns. - AI-assisted recommendations — OTTO surfaces optimisation suggestions based on your campaign data. 💡 Tips for Getting the Most From OTTO Ads Features - Use Rank Tracker (Left sidebar → Keywords → Rank Tracker) alongside your paid campaigns to align organic and paid keyword strategies. - Combine competitor ad keyword data with Keyword Gap analysis for a full picture of untapped opportunities. - Review OTTO's AI recommendations regularly — they update as your campaign performance data grows. 🛠️ Still Have Questions? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 Understanding Ads Campaign Quotas and Smart Ads Pricing

📋 Overview Every Search Atlas plan includes a set number of active ad campaigns you can run each month. If you reach that limit, you won't be able to create new campaigns until the quota resets or you add more capacity. This article explains how quotas work, what happens when you hit the limit, and what your options are. 🎯 What Is the Campaign Quota? Your campaign quota defines the maximum number of active campaigns you can have running at one time within a billing period. The specific quota included with your plan depends on your subscription tier. This count includes all campaigns in your account, regardless of whether they are actively spending or paused. You can view your current campaigns by navigating to the Ads section of the platform. This page shows all campaigns tied to your account and how many you have created in the current period. ⚠️ What Happens When You Hit Your Limit? Once you reach your quota, the platform will prevent you from creating additional campaigns. This applies even if one of your existing campaigns was created by mistake. At that point, you have the following options: - Wait for the monthly reset: Your campaign quota resets at the start of each new billing cycle. This is the no-cost option if timing allows. - Delete an unwanted campaign: Removing an existing campaign may free up a slot, depending on how your plan counts active versus deleted campaigns. Check your quota count on the Campaigns page after deleting to confirm. - Upgrade with the Smart Ads addon: If you need more campaigns immediately, the Smart Ads addon provides additional capacity. 💡 About the Smart Ads Addon The Smart Ads addon is designed for users who regularly need more than the base campaign quota. It provides additional campaign capacity and access to advanced campaign features within Ads Studio. For current pricing and the exact number of additional campaigns included with the addon, please contact our team directly, as these details can vary by plan and may be updated over time. This addon is best suited for agencies, power users, or businesses managing a large number of campaigns simultaneously. If you only occasionally exceed your limit, the addon may not be the most cost-effective choice. 🤔 Accidentally Created a Campaign and Hit Your Limit? If you created an unwanted campaign and it pushed you to your quota limit, here is what to do: 1. Navigate to the Ads section of the platform and open your Campaigns list. 2. Locate the unwanted campaign. 3. Delete or archive the campaign. 4. Check whether your available quota has been restored on the same page. If deleting the campaign does not immediately restore a slot, this may be due to how your plan tracks campaign usage within the billing period. In that case, your options are to wait for the monthly reset or add the Smart Ads addon for immediate access. 📅 Next Steps If you are unsure which plan quota applies to your account, want to confirm the current Smart Ads addon pricing, or need your quota reviewed after deleting a campaign, reach out to our support team. When escalating, please have your account name, the exact error message you received, and the timestamp of when you hit the limit ready so our team can assist you quickly. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📋 Meta Ads Lead Forms and WhatsApp Targeting in Search Atlas

📌 Overview Search Atlas lets you create and manage Meta ad campaigns directly from the platform. However, two specific Meta features — lead form ads with a WhatsApp destination and targeting sync for manually edited Ad Sets — have known limitations that may affect your workflow. This article explains what is currently supported and how to work around these limitations today. 🚫 Why You Can't Create Lead Form Ads with a WhatsApp Destination When creating a new Meta campaign in Search Atlas, you may notice that lead form ads using an Instant Form with a WhatsApp destination are not available as a campaign type. This is a known platform limitation, not an issue with your account or Meta permissions. Meta's lead form ad format — also called Instant Forms — requires a specific ad objective and destination configuration that Search Atlas does not yet fully support. Specifically: - Instant Form ads (lead generation without a landing page) are not yet available. - WhatsApp as an ad destination within lead form campaigns is also not yet supported in the platform. These are known limitations that the team is aware of. ⚙️ What to Do in the Meantime If your campaign requires lead form ads or a WhatsApp destination, you will need to create and manage those specific ad types directly in Meta Ads Manager until support is added to Search Atlas. You can still use Search Atlas to manage other campaign types, monitor performance, and handle creative work. 1. Go to Meta Ads Manager and create your lead generation campaign there. 2. Select Instant Form as your ad type and configure the WhatsApp destination within Meta's interface. 3. Use Search Atlas for your other campaign types, creative management, and performance tracking. 🔄 Why Targeting Changes Aren't Syncing to Live Campaigns If you manually edit an Ad Set directly inside Meta Ads Manager and then return to Search Atlas expecting to see those changes reflected, you may find that the updates do not appear or do not push back correctly to the live Meta campaign. This is a known sync issue related to Meta Ads lead form and targeting validation. When an Ad Set is modified outside of Search Atlas, changes may not be reflected correctly within the platform. ⚙️ What to Do About Targeting Sync Issues Until this sync behavior is resolved, we recommend managing all Ad Set targeting changes from within Search Atlas rather than making edits directly in Meta Ads Manager. This will help avoid conflicts between the two platforms. If you are experiencing a targeting sync issue that is blocking your campaign, please have the following ready when you reach out for support: - The name of the affected campaign and Ad Set - A description of the targeting changes you made and where you made them (Search Atlas or Meta Ads Manager) - The exact error message or unexpected behavior you observed, including any timestamps If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ Understanding Meta Ads Budget Guardrail Override for Offline Conversions

What Is the Budget Guardrail Limitation? Some users have encountered a situation in Search Atlas where a budget guardrail is triggered when setting up Meta Ads campaigns that use offline conversions. This is a known platform limitation: at this time, Search Atlas does not provide a native self-serve way to override or adjust the budget guardrail for offline conversion campaigns. What This Means for You If you are affected by this limitation, you may be unable to proceed with launching a Meta Ads campaign configured with offline conversions under certain budget conditions. This is not a setting you can change on your own within the current platform — it reflects the current state of the feature. How to Submit a Feature Request If a native budget guardrail override for offline conversions is something your workflow requires, we encourage you to formally submit a feature request so our product team can prioritize it. To submit your request, please have the following information ready: - Your project or account name - A description of your use case (e.g., the type of offline conversions you are tracking and why a budget override is needed) - Any business context that would help the team understand the urgency or impact Submitting this detail helps ensure your request is evaluated with full context. Setting Expectations Feature requests are reviewed by the product team on an ongoing basis. There is no guaranteed timeline for when or whether a native override option will be introduced. However, every request submitted helps inform the product roadmap. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 OTTO PPC & Campaign Hub Improvements

We've made a number of improvements to OTTO PPC and Campaign Hub as part of the Release 2026-08-26 update. These changes are designed to streamline your workflow, improve accuracy, and fix issues that were getting in the way of managing your paid campaigns effectively. ✨ What's New The following improvements are now live across OTTO PPC and Campaign Hub: - Cleaner search flow: The OTTO PPC search flow now concludes with a build confirmation step, giving you a clearer signal that your setup is complete. - Per-campaign performance target overrides: You can now set individual performance targets per campaign directly in Campaign Efficiency, giving you more granular control over your goals. - Live character limit enforcement in Edit Ad: When editing your ad display path, the character limit is now enforced as you type rather than only flagging an error when you try to save — preventing unexpected rejections mid-flow. - Stable campaign row positioning: Changing a campaign's status in Campaign Hub no longer causes the row to jump to a different position in the table, so you always know where to find it after making a change. - Accurate Negative Keywords counts: The campaign count shown on the Negative Keywords page is now consistent across all views, and keyword term abbreviations in the Negative Keywords table are displayed uniformly. - Cleaner empty states: Pages including Reports, Campaign Hub, Campaign Performance, Campaign Audit, and Negative Keywords no longer display stale data when no account is connected — you'll see an accurate empty state instead. - Improved badge accuracy: A status badge no longer appears in the budget and spend area when there is no data to support the status. - Approve Ads button visibility: The per-ad Approve button in Approve Ads now renders fully within the viewport so it's always accessible and clickable. - Faster Launch Wizard validation: Step 1 of the Launch Wizard now validates all required fields at the same time when you press Continue, rather than surfacing errors one at a time, so you can complete setup more efficiently. 🛠️ How to Use It 1. Navigate to OTTO PPC from your dashboard. 2. Use the Launch Wizard to set up or review a campaign — all field errors on Step 1 will now surface together when you press Continue. 3. To set a performance target for a specific campaign, go to Campaign Efficiency and use the new per-campaign override option. 4. In Campaign Hub, update campaign statuses as needed — rows will remain in place after any status change. 5. Review your Negative Keywords table and budget and spend area for updated, consistent data displays. 📋 What to Expect These are refinements to existing features. No new setup is required — all improvements are applied automatically across your account. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 PPC Campaign Limits and Multi-Account Subscriptions

🎯 Overview Search Atlas plans include a set number of PPC campaigns you can create each billing cycle. This article explains how to check your specific limit, what happens when you add a second account to your subscription, and how to get clarity on your campaign allowance. 📋 How PPC Campaign Limits Are Structured Your PPC campaign allowance is tied to your subscription tier. Each plan includes a fixed number of campaigns you can create per billing cycle. The exact number depends on the plan you are on. - To find out how many PPC campaigns your plan includes, check your account's billing or subscription settings, or reach out to our support team directly. - This limit applies to your subscription as a whole — adding additional accounts to your subscription gives you access to additional workspaces, but whether it affects your total campaign allowance depends on your specific plan configuration. 🔄 How the Monthly Billing Cycle Affects Campaign Creation Your campaign creation allowance refreshes at the start of each new billing cycle. Here is the general behavior to be aware of: 1. At the beginning of each billing cycle, your allowance resets to your plan's maximum for that period. 2. Each new campaign you launch during that cycle counts against the allowance for that period. 3. Campaigns created in previous billing cycles continue to run — they are not deleted or paused when the cycle resets. 4. The reset only affects how many new campaigns you can create in the upcoming cycle, not campaigns already active. In short: your existing campaigns keep running, and each new billing cycle gives you a fresh allowance to create additional ones. For the exact limit associated with your plan, please contact our support team. 👥 Single Account vs. Multi-Account Subscriptions Adding a second account to your subscription expands your workspace access and organizational capacity — allowing you to separate brands, clients, or projects. Whether your campaign creation allowance is shared across accounts or adjusted when you add accounts depends on your specific plan. To confirm exactly how your limits are configured, contact our support team with your account details. 💡 What to Have Ready When Contacting Support If you are hitting a campaign limit or have questions about how limits apply to your specific subscription, please have the following ready: - Your account or project name - The subscription plan you are currently on - The number of accounts on your subscription - A description of the limit behavior you are experiencing (e.g., unable to create a new campaign, unexpected limit reached) - Any error messages you have seen, along with the date and time they occurred If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

💡 Understanding Unlimited Ad Campaigns

📊 What does unlimited ad campaigns mean? The unlimited ad campaigns add-on allows eligible customers to create and manage unlimited ad campaigns in Search Atlas. This applies to campaign setup and management within the supported advertising tools. Unlimited campaigns does not necessarily include unlimited advertising spend, impressions, clicks, media budget, or third-party platform fees. Google Ads and Meta may also apply their own account, review, billing, or delivery limits. 🧩 Where can I manage campaigns? Open Ads → Launchpad from the left sidebar. From there, you can access Google Ads Campaign Hub and Meta Ads Launchpad. Related tools are available under Ads → Creative Drive, Ads → Analytics, and Ads → Performance & Audits, where available for your account. 💳 Is the add-on available on every plan? Availability and pricing depend on your Search Atlas subscription and account configuration. If your pricing page or checkout shows unlimited ad campaigns, the add-on is available for that offer, subject to the terms displayed during purchase. To confirm whether it is active, review your plan or add-ons in the platform and check the campaign limits shown in the relevant Ads workspace. Do not assume unlimited access applies until the add-on appears as active on your account. ✅ What is included? - Creating and managing campaigns supported by your connected advertising accounts. - Using the available campaign tools, analytics, and creative workflows in the Ads section. - Managing multiple campaigns without a Search Atlas campaign-count allowance, when the add-on is active. ⚠️ What is not included? - Advertising budget or charges from Google, Meta, or other advertising platforms. - Guaranteed approval, delivery, performance, or results. - Removal of limits imposed by connected advertising platforms. - Features or advertising networks not supported by your Search Atlas plan. 🔎 How to verify your access 1. Open the Search Atlas platform and review your subscription or billing details. 2. Confirm that the unlimited ad campaigns add-on is listed as active. 3. Go to Ads → Launchpad and open the campaign tool you want to use. 4. Review any limits or requirements shown before creating a campaign. If the add-on appears in pricing but is missing from your account, refresh the platform and review the plan associated with the correct workspace. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.

🔗 Auditing Links and Understanding Conversions in Actions

📋 Overview Conversion actions in Search Atlas serve two related but distinct purposes: tracking meaningful user interactions and attributing cost efficiency through CPA (Cost Per Acquisition). This article explains how to audit or review the links embedded within your conversion actions, and clarifies exactly what counts as a conversion versus a lead — and why that distinction matters for your CPA metrics. 🔍 What Is a Conversion Action? A conversion action is a defined event you want users to complete — such as clicking a tracked link, submitting a form, or reaching a destination URL. Conversion actions are managed inside the Ads section of the platform (left sidebar → Ads for Google Ads/Meta Ads campaign tools) and are commonly used within Campaigns to track outreach performance. Each conversion action can contain one or more links. Auditing those links means verifying that the URLs are correct, active, and pointing to the intended destinations before or after a campaign runs. 🗂️ How to Audit Links Within a Conversion Action 1. In the left sidebar, navigate to Ads → Google Ads (Campaign Hub). 2. Locate the campaign that contains the conversion action you want to review and open it. 3. Find the conversion action associated with that campaign. This is typically listed in the campaign details or settings panel. 4. Open the conversion action to view its full configuration, including all URLs or links attached to it. 5. Review each link for the following: the destination URL is correct and resolving, the link matches the intended landing page or tracked asset, and no redirects or broken paths are present. 6. If you need to update a link, edit it directly within the conversion action and save your changes before the action is used in an active campaign. If you are reviewing links in actions connected to outreach sequences, also check the relevant submenu items under Authority (Press Releases) — such as Authority Building, PR Distribution, Cloud Stacks, Indexer, or Link Building Exchange to confirm that links in delivered messages match your intended conversion action configuration. ⚠️ Note: This Is Not Backlink Auditing Auditing links within conversion actions is different from auditing backlinks pointing to your website. If you arrived here looking for backlink analysis — such as reviewing referring domains or toxic links — that functionality is available in the Site Explorer tool, not in Authority Campaigns. This article specifically covers links that live inside your conversion action setups. 📊 Conversions vs. Leads: What Is the Difference? Understanding this distinction is essential for interpreting your CPA correctly. - Lead: A lead is a raw contact or response — for example, a person who replied to an outreach email, filled out a form, or expressed interest. A lead represents an interaction, but it has not yet been qualified or confirmed as a desired outcome. - Conversion: A conversion is a completed, goal-aligned action that you have defined in your conversion action settings. Not every lead becomes a conversion. A conversion only occurs when the specific criteria you configured — such as clicking a tracked link, reaching a confirmation page, or completing a defined step — are met. In short: all conversions involve a lead-level interaction, but not all leads are conversions. The conversion is the subset that meets your defined success criteria. 💰 How Conversions Affect CPA CPA (Cost Per Acquisition) is calculated based on conversions, not total lead count. This means: - If a campaign generates 50 leads but only 10 meet your conversion action criteria, your CPA is calculated using those 10 conversions — not 50. - A high lead count with a low conversion count will result in a higher CPA, signalling that the campaign is generating interest but not completing the desired goal efficiently. - Optimising your conversion actions — ensuring the right links are in place, the criteria are accurately defined, and the tracked steps are realistic — directly improves your CPA over time. Always verify that your conversion action is correctly configured before launching a campaign. Misconfigured links or overly broad conversion criteria can skew your CPA data and make it harder to assess true campaign performance. ✅ Quick Checklist Before Running a Campaign - Open the conversion action and confirm all links resolve correctly. - Verify the conversion trigger matches your actual goal (link click, page visit, form submission, etc.). - Confirm you understand which interactions count as conversions versus general lead responses. - Check the relevant submenu under Authority (Press Releases) — such as Authority Building, PR Distribution, Cloud Stacks, Indexer, or Link Building Exchange — after sending to verify delivered links match your conversion action setup. 💬 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎬 Google Ads Video Tutorials and Walkthroughs

🗺️ What This Article Covers This article centralises all available video walkthroughs for Google Ads inside Search Atlas. Whether you are connecting your account for the first time, building campaigns, or exploring advanced strategies, the videos below walk you through each step visually. Two important limitations are also addressed: competitor ad spend data and Meta Ads availability. 🔗 Account Connection and Initial Setup Before running any campaigns, you need to connect your Google Ads account to Search Atlas. The videos below cover the full connection flow. - Connecting Your Google Ads Account — walks through linking your Google Ads manager or standard account inside the platform. Watch on Loom - Granting Permissions and Verifying Access — shows which permission level is required and how to confirm the connection was successful. Watch on Loom - Initial Account Overview Tour — a short orientation of the Google Ads dashboard inside Search Atlas after your account is connected. Watch on YouTube 📣 Campaign Creation Walkthroughs These videos cover how to build campaigns from scratch using OTTO Google Ads, including choosing campaign types, setting budgets, and writing ad copy. - Creating Your First Search Campaign — end-to-end walkthrough from campaign naming to going live. Watch on Loom - Setting Up Ad Groups and Keywords — demonstrates how to structure ad groups and add keyword targets effectively. Watch on Loom - Writing Responsive Search Ads — covers headline and description best practices inside the platform's ad builder. Watch on YouTube - Budget and Bidding Setup — explains daily budget controls and available bidding strategies within Search Atlas. Watch on Loom ✅ Ad Approval and Policy Processes Understanding why ads go into review and what to do when they are disapproved can save significant time. These videos explain the approval workflow. - Understanding the Ad Review Process — covers what happens after you submit an ad and how to read approval statuses. Watch on Loom - Resolving Disapproved Ads — step-by-step guide to identifying policy violations and submitting corrections. Watch on YouTube 📊 Reporting and Performance Analysis These walkthroughs show how to read campaign performance data, interpret key metrics, and export reports. - Reading Your Campaign Performance Dashboard — explains impressions, clicks, CTR, CPC, and conversion columns inside Search Atlas. Watch on Loom - Filtering and Exporting Reports — demonstrates date range filters, segment views, and CSV exports. Watch on Loom 🚀 Advanced Strategies and Optimisation Once your campaigns are live, these videos cover optimisation tactics available inside the platform. - Using Negative Keywords to Reduce Wasted Spend — shows how to build and apply negative keyword lists. Watch on Loom - A/B Testing Ad Variations — covers how to run ad experiments and interpret results. Watch on YouTube - Scaling Winning Campaigns — advanced walkthrough on increasing budgets, expanding keyword lists, and duplicating high-performing ad groups. Watch on Loom 🔍 Can I See My Competitors' Ad Spend? This is a common question, and the honest answer is: no tool — including Search Atlas — can show exact competitor ad spend figures. Google does not make this data publicly available. What Search Atlas does provide is estimated paid traffic data and visible ad copy through the Keyword Gap and Site Metrics tools. To explore competitor keyword overlap: 1. Go to Site Metrics in the left sidebar. 2. Select Keyword Gap from the sub-menu. 3. Enter your domain and up to four competitor domains to see shared and unique paid keyword opportunities. This gives you a strong signal of where competitors are likely investing without relying on unavailable spend figures. 📅 When Will Meta Ads Be Available? Meta Ads (Facebook and Instagram) are not yet available inside Search Atlas. Our team is actively working on this integration. When it launches, all existing users will be notified directly inside the platform. There is no confirmed release date to share at this time. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🤖 OTTO PPC Features vs. Competitor Tools

🎯 What This Article Covers Customers often ask how Search Atlas's OTTO PPC compares to tools like SEMRush or SpyFu — specifically around competitor scanning, budget estimation, traffic prediction, and keyword gap analysis. This article gives you a clear, honest breakdown of what OTTO PPC does and does not do so you can plan your workflow accordingly. 🧠 What Is OTTO PPC? OTTO PPC is Search Atlas's AI-powered pay-per-click automation tool. It is designed to streamline campaign creation, keyword targeting, and ad optimisation directly inside the Search Atlas platform. Its primary strength is automating PPC campaign management, not replicating the full competitive intelligence suite found in dedicated spy tools. 📊 Feature Capability Matrix Use the table below to quickly compare OTTO PPC against SEMRush and SpyFu across the four features most commonly asked about. - Competitor Scanning: OTTO PPC does not offer a dedicated competitor ad scanner or ad history vault. SEMRush and SpyFu both provide deep competitor ad intelligence, including historical ad copy, spend estimates, and landing page tracking. If competitor ad surveillance is a core need, a dedicated competitor intelligence tool remains the better fit for that specific task. - Budget Estimation: OTTO PPC provides AI-driven budget recommendations within your own active campaigns based on performance data and bid landscape signals. It does not generate stand-alone budget forecasts for campaigns before they exist or estimate competitor spend the way SEMRush's Advertising Research or SpyFu's PPC Research modules do. - Traffic Prediction: OTTO PPC uses AI to optimise toward better traffic outcomes as campaigns run, but it does not produce pre-launch traffic projection reports with confidence intervals or volume forecasts comparable to SEMRush's Keyword Magic Tool traffic estimates or SpyFu's click volume data. - Keyword Gap Analysis: Search Atlas does offer keyword gap analysis, but this capability lives in the SEO and backlink research area of the platform rather than inside OTTO PPC itself. Navigate to More Features → Backlinks → Link Gap Analysis (Backlink Research) for domain-level gap insights. For PPC-specific keyword gap work, you would currently need to supplement with an external tool. ✅ What OTTO PPC Does Best OTTO PPC is purpose-built for the following, and performs these tasks with strong automation: - AI-generated campaign and ad group structure — OTTO builds out campaigns from your target URLs and goals automatically. - Smart keyword selection and match-type management — the AI suggests and organises keywords based on relevance signals. - Automated bid and budget adjustments — ongoing optimisation of live campaigns without manual intervention. - Negative keyword recommendations — OTTO identifies wasteful search terms and flags them for exclusion. - Ad copy generation — AI drafts responsive search ads aligned to your landing page content. 🔍 Where to Find Related SEO Intelligence in Search Atlas If your goal is broader competitive research to inform your PPC strategy, these areas of Search Atlas can help: - OTTO SEO tools: Navigate via the left sidebar to OTTO SEO → All Sites (SEO Automation) (URL: /seo-automation-v3) for content and keyword intelligence that can feed into your PPC keyword planning. - Backlink Gap Analysis: Go to More Features → Backlinks → Link Gap Analysis (Backlink Research) to identify domain-level keyword and authority gaps between you and competitors. - Backlink Profile Analysis: Go to More Features → Backlinks → Backlink Profile Analysis to review site metrics and growth signals for any domain. 💡 Recommended Workflow If you need both competitive intelligence and automated PPC management, the most effective approach is: 1. Use SEMRush or SpyFu to conduct pre-launch competitor research, budget benchmarking, and traffic forecasting. 2. Export your target keyword lists and competitive insights from those tools. 3. Import your refined keyword strategy into OTTO PPC to let the AI build and manage your campaigns automatically. 4. Use Search Atlas's OTTO SEO and Backlink Gap Analysis features to align your organic and paid strategies over time. This hybrid approach gives you the depth of dedicated spy tools combined with the automation efficiency of OTTO PPC. 🗺️ What's on the Roadmap? Search Atlas continuously expands OTTO PPC's capabilities. Features and integrations are updated regularly. For the latest product announcements and upcoming releases, check the in-platform notifications or the Search Atlas changelog. If a specific feature is critical to your workflow, sharing that feedback through the chat widget helps the product team prioritise roadmap items. 🙋 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔍 Find and Publish Your Atlas Agent Campaigns

Overview If Atlas Agent helped you build ad campaigns, you may have seen references to OTTO PPC or Smart Ads in conversations or documentation. These names may correspond to features that appear under different labels in your dashboard depending on your account and plan. This article explains what to do if you cannot locate your campaigns or are unsure where to publish them. What to Do If You Cannot Find Your Atlas Agent Campaign If you are looking for a campaign created by Atlas Agent and cannot find it in your dashboard, here is what to check: - Look for an Ads or Campaigns section in your dashboard navigation. The exact label and location may vary depending on your account setup. - If you were directed to a menu item (such as Campaign Hub, Smart Ads, or OTTO PPC) that does not appear in your interface, these may be internal or legacy names for features available under a different label in your current dashboard. - Confirm that your account plan and user permissions include access to campaign management features. If you are unsure, contact your account administrator. What to Do If You Cannot Publish a Campaign If you have located your campaign but are unable to publish it, check the following: - Ensure all required campaign fields are complete. Incomplete campaigns may not have a publish option available. - Confirm you have the necessary user permissions to publish campaigns on your account. - If you still cannot publish after checking the above, note the campaign name and the approximate date it was created before reaching out for support. When to Contact Support Because campaign navigation and publishing steps can vary by account configuration, our support team can confirm the exact location of your campaigns and guide you through publishing. Before reaching out, please have the following ready: - Your project or account name - The campaign name and approximate creation date - A description of what you see (or do not see) in your dashboard, including any error messages If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 OTTO PPC & Campaign Hub Polish Updates

We've made a series of targeted improvements across OTTO PPC and Campaign Hub, addressing interface inconsistencies and workflow issues so you can manage your paid campaigns with greater confidence and ease. ✨ What's New Here's a summary of what has improved across the platform: - Campaign Hub table fixes: Ads and Ad Groups tables now display with correct column alignment and text wrapping, making it easier to scan and compare your campaign data at a glance. - Campaign Hub UI polish: The date picker now renders with consistent coloring, the pagination dropdown no longer gets hidden behind other elements on the page, and required fields are clearly marked so you always know what information is needed. - OTTO PPC Business Info step improvements: The Business Info setup step has been refined across several areas — tabs, location and language selectors, brand search, autofill behavior, field highlighting, and loading indicators all work more smoothly, reducing friction when setting up a new campaign. - OTTO PPC campaign wizard stability: Pressing the Escape key while working in the campaign wizard no longer causes your entered data to be lost. Account switching within the interface is more consistent, and sync status notifications now accurately reflect whether a sync has actually completed. 🛠️ How to Use It 1. Open Ads from the left sidebar (OTTO PPC). 2. If setting up a new campaign, proceed through the Business Info step — you'll notice the selectors and autofill behave more reliably. 3. Navigate to Campaign Hub to review your Ads and Ad Groups — tables and date pickers are now easier to read and interact with. 📋 What to Expect These are refinements to existing workflows — no features have been removed or relocated. All improvements are live and take effect immediately. If you previously noticed data disappearing when closing the campaign wizard, or sync confirmations appearing unexpectedly, those issues are now resolved. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

💳 Citation Campaign Refunds and Credit Controls

💡 Understand citation credit charges Citation campaigns use credits when submissions are confirmed. Review the campaign details and credit cost before starting a campaign, especially when multiple aggregators are selected. Credits may be deducted during submission processing. If a technical issue occurs, such as credits being deducted without a completed submission, the transaction can be reviewed against the campaign and processing records. 🔄 Request a campaign refund Refunds are reviewed individually. To request a refund for campaign 7940 or another campaign, provide the campaign number, the credit amount in question, and a short description of what happened. 1. Open the chat widget in the bottom-right corner of the platform. 2. Type human teammate to connect with our team. 3. Share the campaign ID, requested refund amount, and any relevant details. Our team will verify the campaign status, submission history, and credit activity before confirming whether credits can be returned. A refund is not automatic, and submitting a request does not guarantee approval. 🛡️ Prevent unapproved credit spending Before launching a citation campaign, check the selected aggregators, displayed credit cost, and campaign scope. Do not submit the campaign until you approve the total spend. At this time, citation campaigns do not include a customer-side setting that requires approval for every credit transaction. To avoid unexpected spending: - Limit access to users who are authorized to launch campaigns. - Review the campaign configuration before submission. - Use smaller campaigns when testing or validating results. - Ask our team to review your account options if you need stronger spending safeguards. 📋 What to include in a support request Including complete details helps us investigate faster. Share the campaign ID, expected and actual credit amounts, the date of the charge, and whether the campaign completed, failed, or is still processing. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🎯 Google Ads Add-On vs Plan Inclusion Explained

🗺️ Overview Google Ads features in Search Atlas are split into two distinct things: what your base plan includes by default, and what the optional OTTO Google Ads add-on unlocks. Google Ads (OTTO PPC / Smart Ads) is included on every self-serve plan — Starter, Growth and Pro — for 1 connected Google Ads account and up to 10 campaigns. The OTTO Google Ads add-on ($199/month) raises this to effectively unlimited Google Ads account connections and up to 100 campaigns. This article explains the difference so you can choose the right setup for your needs. 📋 What Each Plan Includes for Google Ads Every Search Atlas plan gives you access to the Smart Ads tool (Left sidebar → Ads). However, the scope of what you can do depends on your plan: - Starter: Access to Smart Ads for one connected business account. Campaign creation is limited. - Growth: Smart Ads access for one business account, with up to 10 Google Ads campaigns. Google Ads campaign creation is not automatically expanded beyond this limit. - PRO: Smart Ads access for one business account, with up to 10 Google Ads campaigns. Same single-business, 10-campaign limit applies. Important: The Growth and PRO plans do not automatically include multi-business or multi-account Google Ads management, nor do they raise the 10-campaign cap. That capability requires the add-on described below. ➕ What the Google Ads Add-On Unlocks ($199/month) The Google Ads add-on is a paid upgrade available on any base plan. At $199 per month, it unlocks the following: - Multi-business / multi-account management: Connect and manage Google Ads across more than one business or client account from a single Search Atlas workspace. - More than 10 campaigns: Raise the default 10-campaign limit to up to 100 campaigns. - Agency and freelancer use cases: Ideal if you manage paid search for multiple clients or brands and need centralised control. If you only manage Google Ads for a single business and stay within 10 campaigns, your base Growth or PRO plan is sufficient and the add-on is not required. 🤖 How Smart Ads Differs from the Google Ads Add-On Smart Ads is the Search Atlas tool you use to create, automate, and monitor your Google Ads campaigns (Left sidebar → Ads). It includes sub-sections such as Campaign Hub, Campaign Performance, Campaign Audit, Negative Keywords, and Reports. The Google Ads add-on is not a separate tool — it is a plan-level entitlement that expands the limits of what Smart Ads can do. Think of Smart Ads as the interface and the add-on as the key that unlocks a larger capacity within that interface. - Without the add-on: Smart Ads works for one business, up to 10 campaigns. - With the add-on: Smart Ads works across effectively unlimited Google Ads account connections and supports up to 100 campaigns. 💡 Quick Reference: Do You Need the Add-On? - Single business, 10 or fewer campaigns: No add-on needed. Your Growth or PRO plan covers this. - Single business, more than 10 campaigns: Add-on required to exceed the campaign cap. - Multiple businesses or client accounts: Add-on required for multi-account management. - Agency managing paid search for clients: Add-on strongly recommended. 🔄 Cancelling the Add-On When Upgrading Plans If you upgrade your base plan and wonder whether the add-on is still needed, keep the following in mind: 1. The 10-campaign and single-business limits apply at every plan level (Starter, Growth, PRO) unless the add-on is active. 2. Upgrading your base plan alone does not remove these limits — the add-on must remain active if you need multi-account management or more than 10 campaigns. 3. If your needs change and you no longer manage multiple accounts or require more than 10 campaigns, you can cancel the add-on through your billing settings without affecting your base plan. 4. Before cancelling, confirm that your active campaign count is at or below 10 and that all accounts are consolidated, to avoid losing access to campaigns that exceed the base plan limits. 📍 How to Access Google Ads Features 1. Log in to Search Atlas. 2. In the left sidebar, click Ads. 3. From there, navigate to Campaign Hub, Campaign Performance, Campaign Audit, Negative Keywords, or Reports as needed. 4. If you see a prompt to upgrade or add the Google Ads add-on, it means your current plan or add-on status does not cover the action you are trying to perform. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

💱 Search Atlas Currency Display vs Google Ads Billing

💡 Overview Search Atlas displays cost-related data — such as estimated CPC (cost-per-click) values — in US Dollars (USD) by default. This is a platform-wide display setting and is separate from the billing currency configured in your Google Ads account. If your Google Ads account is set to GBP (£), EUR (€), or any other currency, you may notice a difference between the figures shown in Search Atlas and what appears in your Google Ads billing dashboard. This article explains why that happens and what to expect. 🔍 Why Search Atlas Uses USD Search Atlas sources keyword and advertising data from aggregated global datasets. To ensure consistency across all users and regions, the platform standardises cost metrics — such as CPC estimates and keyword competition values — in USD. This approach means: - All users see the same benchmark data regardless of their location or billing currency. - Comparisons between keywords, markets, and competitors remain accurate and consistent. - Data sourced from third-party providers is normalised into a single currency to avoid conversion discrepancies. This is a display convention, not a billing or payment setting. Search Atlas subscriptions are billed in USD. 📊 How This Differs from Google Ads Billing Your Google Ads account has its own billing currency, which is set when the account is first created and cannot be changed after that point. The currency shown in Search Atlas for CPC and traffic value estimates is not pulled directly from your personal Google Ads account — it reflects aggregated market data standardised in USD. Because of this: - A keyword showing $2.50 CPC in Search Atlas does not mean you will be billed $2.50 in Google Ads. - Your actual Google Ads spend will appear in your billing currency (e.g. GBP, EUR, AUD) inside the Google Ads platform. - Exchange rates and regional auction dynamics mean actual costs may vary from the estimates shown. Always refer to your Google Ads billing dashboard for authoritative spend figures in your local currency. 🛠️ Can I Change the Display Currency in Search Atlas? At this time, Search Atlas does not offer a per-user or per-account option to switch the display currency from USD to another currency. The USD display is a platform-wide setting applied to all cost-related metrics. If this is a feature you would like to see, you are welcome to submit a feature request through the chat widget. ✅ What You Should Do 1. Use Search Atlas USD figures as directional estimates — they are useful for comparing relative keyword value and competitiveness, not for calculating exact spend. 2. Apply a conversion rate manually if you need a rough local-currency equivalent. For example, multiply the USD CPC estimate by the current USD-to-GBP exchange rate to get an approximate GBP figure. 3. Validate actual costs in Google Ads — use your Google Ads account's reporting tools for precise billing figures in your local currency. 4. Do not adjust your Google Ads budget based solely on Search Atlas CPC estimates without accounting for currency differences and regional auction variations. ❓ Frequently Asked Questions - Will Search Atlas ever bill me in USD if my account is in GBP? No. Your Search Atlas subscription is billed in the currency agreed to at sign-up. The USD display applies only to data metrics within the platform. - Are the CPC values in Search Atlas accurate? They are estimates based on aggregated data and are best used for comparative analysis rather than exact budget planning. - Can I request a currency toggle feature? Yes — share your feedback via the chat widget and our team will log it as a feature request. 💬 Need More Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔗 Connect Multiple Google Ads Accounts to OTTO

🗺️ Overview Every self-serve plan (Starter, Growth and Pro) includes Google Ads (OTTO PPC / Smart Ads) for 1 connected Google Ads account and up to 10 campaigns. The OTTO Google Ads add-on ($199/month) raises this to effectively unlimited Google Ads account connections and up to 100 campaigns, and can be purchased on any plan from Billing without upgrading. Agency plans already include the add-on. This article explains how the allowance works and what to do if you need to connect additional Google Ads accounts. 📋 Understanding Google Ads Projects and Accounts Before connecting additional accounts, it helps to understand how Search Atlas counts usage: - 1 Google Ads Project = 1 Google Ads Account. Each account you connect consumes one connection slot from your plan allowance. - Self-serve plans (Starter, Growth, Pro) include 1 Google Ads account connection and up to 10 campaigns by default. - With the OTTO Google Ads add-on ($199/month), you get effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans include this add-on automatically. - If you have already used your available connection slots, you must either disconnect an existing account or add the OTTO Google Ads add-on before adding a new one. If the option to add another account appears greyed out or unavailable, the most common reason is that all project slots are already in use. 🔍 Check Your Current Google Ads Project Usage To see how many project slots you have used, locate the section of the platform where your active Google Ads projects are listed. Count the number of active Google Ads projects and compare that number to the total project allowance included in your plan. This tells you how many slots remain available. ⚙️ Connect an Additional Google Ads Account If you have available project slots, you can add another Google Ads account by creating a new project within the platform and selecting Google Ads as the account type when prompted. Follow the on-screen steps to authorise Search Atlas to access the additional Google Ads account. Once the process is complete, the new account will appear as a separate project alongside your existing ones. Repeat this process for each additional account, up to your plan's project limit. 🚫 What to Do If You Cannot Add Another Account If you have reached your plan's Google Ads project limit, you have two options: - Disconnect an existing account: Open the project you no longer need, go to its settings, and remove the connected Google Ads account. This frees up a slot so you can connect a new one. - Add the OTTO Google Ads add-on: If you need more simultaneous Google Ads accounts than your current plan allows, the OTTO Google Ads add-on ($199/month) raises your limit to effectively unlimited Google Ads account connections and up to 100 campaigns. It can be purchased on any self-serve plan from Billing without upgrading (Agency plans already include it). Visit the Top-right corner (avatar) → Billing → Plans & Top-ups tab area of your account to add it. If you are unsure which project slots are in use, or if the platform is not behaving as expected when you attempt to add an account, please have the following ready when contacting support: your project name(s), the number of Google Ads accounts you are trying to connect, and any error message or on-screen behaviour you observed. 💡 Tips for Managing Multiple Google Ads Accounts To keep your project usage organised, periodically review your active Google Ads projects and disconnect any accounts you are no longer actively using. This ensures your available slots are always allocated to the accounts that matter most to your campaigns. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 Google Ads Campaign Quota Explained

📌 How the campaign quota works Your base plan includes up to 10 Google Ads campaigns per billing cycle. This limit applies to campaigns, not businesses. Reaching 10 campaigns does not mean you must purchase a separate add-on for each new campaign. 🔄 When the quota resets The 10-campaign allowance resets at the start of each new billing cycle. Unused campaign capacity does not roll over. After the reset, you can create campaigns again within your base-plan allowance. ♾️ Unlimited Google Ads add-on The Unlimited Google Ads add-on costs $199. It removes the 10-campaign limit and allows you to create additional Google Ads campaigns without purchasing individual campaign add-ons. The add-on is for unlimited Google Ads campaign creation. It is not priced at $199 per campaign or $199 per business, and it does not represent a separate charge for every additional business. ✅ Base-plan compatibility The Unlimited Google Ads add-on works alongside an eligible Search Atlas base plan. It expands your Google Ads campaign capacity but does not replace the underlying base-plan subscription or change the number of businesses included in that plan. 🚀 Find Google Ads campaign tools 1. Open the Search Atlas platform. 2. In the left sidebar, select Ads, then Launchpad. 3. Select Google Ads Campaign Hub to create and manage campaigns. 4. Review your available campaign capacity or add-on options in the campaign hub. 💬 Need help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📞 Set Up Call Tracking in Smart Ads Campaigns

Overview Smart Ads supports two distinct methods for tracking phone calls generated by your campaigns. Understanding which method fits your workflow is the first step to a successful call campaign setup. - Google Ads Native Call Tracking: Google assigns a forwarding number to your ad. Calls are automatically tracked as conversions inside Google Ads. - Custom Phone Number: You provide a specific phone number — such as one tied to a third-party call tracking platform or a dedicated business line — and use that number directly in your campaign. This article explains both scenarios so you can choose the right setup for your call campaign. Option 1: Google Ads Native Call Tracking Use this option when you want Google to handle call measurement automatically without a third-party service. When setting up your Smart Ads call campaign, select the option to use Google's native call tracking. With this approach, you enter your business phone number and Google displays a Google forwarding number to callers, routing calls to your number behind the scenes. Google Ads then reports call conversions automatically once your campaign is live. Key point: With native tracking, you do not need to insert any code or configure an external platform. Google manages the forwarding number and attributes conversions directly in your Google Ads account linked to Smart Ads. If you are unsure which call tracking option to select during campaign setup, or if a specific setting does not appear as expected in the Smart Ads interface, have your campaign name and a description of what you are trying to configure ready before reaching out for guidance. Option 2: Using a Custom or Designated Phone Number Use this option when you have a specific phone number you want to feature in your ad — for example, a number from a call tracking platform like CallRail, a vanity number, or a dedicated business line that you manage independently. When setting up your Smart Ads call campaign, choose the option to enter a custom phone number and provide your number exactly as you want it to appear to callers. Because Smart Ads passes this number directly to Google Ads, call data will not be tracked natively by Google. Instead, your third-party platform or business phone system is responsible for recording and reporting call activity. Key point: If you use a custom number, make sure your external call tracking system is active and correctly configured before your campaign goes live, so that no call data is lost. If you encounter difficulty entering or saving your custom phone number during campaign setup, or if the number does not appear correctly in your campaign, have your campaign name and the phone number you are trying to use ready before reaching out for support. Choosing the Right Option for Your Campaign If call attribution within Google Ads is your primary goal, Option 1 (Google Ads native call tracking) is the simpler choice. If you need calls routed through a specific number for independent tracking, reporting, or branding purposes, Option 2 (custom phone number) gives you that control — just ensure your external system is set up before launch. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ OTTO PPC Automatic Negative Keywords Explained

What Are Automatic Negative Keywords? OTTO PPC includes an automatic negative keyword feature that analyzes your Google Ads search term data to help protect your ad spend. When poor-performing queries are identified, they are surfaced for your review as part of the negative keyword workflow before any changes are applied to your live campaigns. How to Locate and Review Your Negative Keyword Queue Follow these steps to find, review, and act on flagged negative keywords in OTTO PPC: 1. Open your OTTO PPC project. From the Search Atlas dashboard, navigate to the OTTO PPC section and select the project you want to work with. 2. Go to the Negative Keywords tab. Inside the project, locate the Negative Keywords section. This is where OTTO PPC surfaces all search terms it has flagged for review. 3. Review each flagged term. For each term in the queue, you will see the search query, the campaign or ad group it is associated with, and the performance data that triggered the flag (such as spend without conversions or low relevance). 4. Approve or dismiss each term. If a flagged query is irrelevant or non-converting and you want to block it, select the option to apply it as a negative keyword. If the query is actually relevant to your business, dismiss or skip it so it is not added as a negative. 5. Confirm and push changes. Once you have made your selections, confirm your choices. Approved negative keywords are then pushed to your Google Ads account and will begin filtering out matching search queries going forward. 6. Repeat regularly. New flagged terms will appear in the queue as OTTO PPC continues to monitor your search term data. Reviewing the queue on a regular basis helps keep your budget focused on the queries most likely to convert. How the Negative Keyword Workflow Operates At a high level, OTTO PPC monitors your Google Ads search term data, flags queries that appear to be poor performers or irrelevant, and presents those queries for your review. Approved negative keywords are pushed to your Google Ads account to begin filtering out matching search queries going forward. No changes are applied to your live campaigns until you have reviewed and approved them. Why a Phrase Might Appear in Your Queue A search term typically surfaces in the negative keyword workflow because it generated ad spend without producing a conversion, its content is unrelated to your product or service, or it falls below the performance thresholds OTTO PPC uses to evaluate query quality. Reviewing flagged keywords regularly helps ensure your budget is focused on the queries most likely to convert. What to Have Ready When You Reach Out To help our team assist you as quickly as possible, please have the following information on hand: - The name of the OTTO PPC project or campaign you are working with - The specific negative keyword phrase or phrases in question - The current status shown for those keywords in your account - A description of the behavior you are seeing and what outcome you expected If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🛠️ Resolve Order Alternative Disputes

📋 Understand order alternatives If a publication or placement cannot fulfill your order, Search Atlas may offer alternative options. An alternative is not automatically fulfilled unless it is selected and confirmed for the affected order item. If you provided alternatives for both items, review each item separately. One accepted alternative does not confirm or replace the other item. 🔍 Review your order 1. Open the order from the order notification or select Go to Orders. 2. Open the specific order and review each item’s status. 3. Check whether the original publication was rejected, an alternative was selected, or the item is still awaiting fulfillment. 4. Compare the selected publication, service, price, and fulfillment status with what you purchased. 🔄 Select an alternative When an item is rejected and alternatives are available, open the alternatives list for that item. Review the publication details and any price difference before selecting an option. - Select an alternative for every affected item. - Confirm your selection when prompted. - Return to the order and verify that the selected alternative appears on the item. - Do not assume that opening or previewing an alternative completes the selection. If no alternatives appear, the item may not currently have an eligible replacement. Record the order number and item details before contacting support. ✅ Confirm fulfillment After selecting an alternative, monitor the item status in the order. Keep the order confirmation, selected publication, price details, rejection notice, and any fulfillment updates. These details help distinguish an unfulfilled item from an item that was completed with an approved alternative. ⚖️ If the delivered item differs If you received something different from the confirmed order, do not place a duplicate order. First verify the item status and selected alternative, then document the difference clearly. - Record the order and item identifiers. - Note the original publication and the confirmed alternative. - Describe what was delivered and what was missing. - Include relevant status messages or screenshots from the platform. Submit these details through the platform chat so the team can review the order history and fulfillment record. Avoid making repeated changes while the issue is under review. 💬 Get help with a dispute For unresolved fulfillment, missing alternatives, incorrect order information, or payment-related questions, provide the order number and explain the issue for each item separately. The support team can review the available order records and clarify the next step. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🧩 Smart Ads Business Profiles vs OTTO Projects Explained

🔍 Overview If you already have an OTTO project set up for your business, you may be surprised to find that Smart Ads asks you to create a separate Business profile. This article explains why these two records exist independently and what each one does. 🗂️ What Is an OTTO Project? An OTTO project is the central workspace for your SEO automation — storing your domain, target keywords, on-page recommendations, and content tasks. OTTO projects are built around your website and organic search performance. 📢 What Is a Smart Ads Business Profile? A Smart Ads Business profile is a separate record used exclusively by the Smart Ads tool. It stores the information needed to generate, target, and run paid ad campaigns, including: - Business name and category - Physical or service-area location - Ad-specific contact details and landing page URLs Because paid advertising requires a different set of inputs than SEO, Smart Ads maintains its own profile rather than pulling directly from your OTTO project. ❓ Why Are They Separate? The two tools serve distinct purposes and are built on different data models: - OTTO projects focus on organic visibility — keywords, content, and on-page SEO signals tied to your domain. - Smart Ads Business profiles focus on paid campaign delivery — ad copy, geo-targeting, and budgets in the format ad networks require. Keeping them separate means changes to your SEO project never accidentally affect live ad campaigns, and vice versa. It also allows you to run Smart Ads for a business even if that business does not yet have an OTTO project. ⚙️ Setting Up Your Smart Ads Business Profile Even though some information overlaps with your OTTO project, creating a Smart Ads Business profile is a distinct step. To get started: 1. Navigate to the Smart Ads section of the platform. 2. Look for the option to create or add a new Business profile. 3. Enter your business details as prompted — such as your business name, category, location or service area, and the landing page URL you want ad traffic sent to. 4. Complete any remaining fields shown on screen and save your profile. If you are unsure which fields are required or cannot locate the Business profile creation option in your account, our support team can walk you through the exact steps for your account. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team. Additional Notes Open your OTTO project in a separate browser tab for reference, so you can copy basic details like your business name and website URL. Navigate to Smart Ads in your main tab and begin creating your Business profile.

🔍 Campaign Audit Scope: What Campaigns Are Supported

🗺️ Overview Campaign Audit in Search Atlas only analyses campaigns that were created directly inside Search Atlas. If your campaign was set up in Google Ads and you connected your account afterward, Campaign Audit will not display any data for that campaign. This is a scope limitation, not a bug or connection error. ✅ Which Campaigns Does Campaign Audit Support? Campaign Audit supports campaigns that meet all of the following conditions: - The campaign was built inside Search Atlas using the Campaigns tool. - The campaign has been launched and is active within the platform. Campaigns created externally — in the Google Ads interface, Google Ads Editor, or via the Google Ads API — are not supported by Campaign Audit, even if the same Google Ads account is connected to Search Atlas. ❌ Why External Google Ads Campaigns Don't Appear Campaign Audit is designed to audit the structure, settings, and performance of campaigns it directly manages. Because Search Atlas does not control the configuration of externally created campaigns, it cannot reliably audit or surface data for them. Connecting your Google Ads account allows Search Atlas to run and manage new campaigns, but it does not import or audit pre-existing campaigns from Google Ads. 🛠️ How to Check Where Your Campaign Was Created 1. Navigate to the Campaigns section inside Search Atlas. 2. Review the list of campaigns shown. Only campaigns visible here were created in Search Atlas and are eligible for Campaign Audit. 3. If your active campaign does not appear in this list, it was created outside of Search Atlas and will not be audited. 📊 How to Audit a Campaign Created in Google Ads If you want Campaign Audit data for an existing campaign, the recommended approach is: - Recreate the campaign in Search Atlas: Build the campaign from scratch inside the platform using the Campaigns tool. Once launched, Campaign Audit will begin tracking it. 💡 Tips for Getting the Most From Campaign Audit - Start new campaigns inside Search Atlas to ensure full audit coverage from day one. - If you are unsure whether a campaign qualifies for Campaign Audit, check whether it appears in your Search Atlas Campaigns list before troubleshooting further. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

📊 Why Google Ads Copy Differs

🔍 Why the copy may look different Campaign Hub shows the ad assets configured in Search Atlas, while Google decides how eligible assets are combined and displayed. As a result, the live ad may not match the preview word for word. For responsive search ads, Google can select different headlines and descriptions for each search. The preview may show only the first two eligible assets, not every possible combination. Device, audience, search query, location, and available ad space can also affect which copy appears. ✅ What the preview confirms - The number of configured ads is correct. - The campaign contains the headlines and descriptions saved in Campaign Hub. - The preview represents an example arrangement, not a guaranteed live rendering. 🛠️ How to verify the deployed copy 1. Open the relevant project and go to the PPC or Campaign Hub area. 2. Compare the headlines and descriptions listed in Campaign Hub with the assets shown in Google Ads. 3. Check that you are viewing the same campaign, ad group, market, and landing page. 4. Confirm that the campaign was successfully deployed and that no recent edits are still processing. 5. Review the ad in Google Ads after propagation. Google may continue testing different asset combinations after deployment. ⏳ Allow time for updates Changes may not appear immediately in Google Ads. Google needs time to process updates, review ads, and begin serving the revised assets. Avoid comparing results during the initial processing period or immediately after a new deployment. 📈 Performance Max considerations Performance Max campaigns combine text, images, logos, and other assets across Google placements. The visible copy and layout can vary substantially by placement. The Search Atlas preview is therefore an example of the configured assets, not a guarantee of the exact appearance on every placement. 🚨 When to request help If an asset saved in Campaign Hub is missing from the deployed Google Ads campaign, the wrong campaign or ad group is updated, or an outdated asset remains after processing, record the project name, campaign name, affected asset, and deployment time. This information helps our team investigate the issue quickly. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Running PPC Campaigns for Loan Products

Can Search Atlas Manage PPC Campaigns for Loan Products? Search Atlas supports paid advertising campaign management for financial products, including specialty mortgage products such as Non-QM loans, DSCR loans, and fix-and-flip loans. This article explains what to expect when requesting this service and how to prepare so our team can assist you as quickly as possible. What to Expect When Requesting This Service PPC campaign management for loan products is a managed service offering. When you submit a request, a member of the Search Atlas team will review your requirements and follow up to discuss your campaign goals, budget, and targeting. Because this involves niche financial products with specific compliance and audience considerations, setup is handled in collaboration with our team rather than as a fully self-serve workflow. How to Prepare Your Request To help our team process your request efficiently and reduce back-and-forth, have the following information ready before reaching out: - Loan product type — e.g., Non-QM, DSCR, fix-and-flip, bridge loans. - Target borrower profile — investors, self-employed borrowers, property flippers, etc. - Geographic targeting — the states or metro areas you are licensed to lend in. - Monthly ad budget — your total intended spend limit. - Landing page URLs — the pages where ad traffic should be directed. - Conversion goal — form submissions, application starts, or other desired actions. Having this information ready will significantly speed up the process once you connect with our team. Next Steps Because PPC campaign management for loan products is a service request rather than a self-serve feature, the fastest way to move forward is to contact our team directly with the details listed above. A team member will confirm whether your requested product type is currently supported and outline the next steps for onboarding your campaign. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔍 Understanding OTTO Parameter Injection in Google Ads

🧭 Overview Some customers have noticed an unexpected URL parameter — otto_prod — appearing in their Google Ads campaign tracking templates after connecting their account to Search Atlas. This article explains what this parameter is and what to do if you are seeing it in your account. ⚙️ What Is the otto_prod Parameter? OTTO is Search Atlas's AI-powered campaign management engine. When OTTO manages or generates campaigns on your behalf, it may append a tracking token — otto_prod — to your landing page URLs or tracking templates. This token is used internally to attribute performance data back to OTTO-managed activity. This parameter was not added by Google and was not the result of unauthorised access to your account. It was applied automatically by the OTTO PPC system as part of its campaign management workflow. 🔎 How to Check Your Tracking Templates To review whether otto_prod is present in your Google Ads tracking setup, log in to your Google Ads account and inspect the tracking template fields at the account, campaign, ad group, and ad levels. If you find otto_prod present, you can manually remove it from the tracking template field and save your changes. Google Ads will apply the updated template going forward. 📋 What to Have Ready When Contacting Support Because this issue involves backend OTTO behaviour and campaign-level changes, our team will need to investigate on your behalf. To help us resolve this as quickly as possible, please have the following information ready: - The name of the affected Google Ads account and any specific campaigns where otto_prod appears. - The exact tracking template string where the parameter was observed. - The approximate date and time you first noticed the unexpected parameter. - Whether OTTO PPC is currently active on your Search Atlas account. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚡ OTTO Ads Performance Optimization Framework

Overview If your OTTO Ads campaigns are live but not delivering the clicks or conversions you expected, this article explains what to check and how to escalate effectively. Because OTTO Ads optimization is highly dependent on your specific campaign configuration, account setup, and goals, the most reliable path to improvement is working directly with the Search Atlas support team — who can review your actual campaign data and recommend targeted changes. What to Have Ready Before Escalating When you reach out, having the following information ready will help the team investigate and respond faster: - Your project or campaign name as it appears in Search Atlas. - The specific performance issue you are seeing — for example, low click-through rate, low conversions, high cost per click, or limited impressions. - How long the campaign has been running and when you first noticed the drop or underperformance. - Any recent changes you made to the campaign (ad copy edits, budget changes, targeting adjustments, etc.). - Any error messages or unexpected behavior shown in the platform, copied exactly as they appear. What the Support Team Can Help With The Search Atlas team can review your OTTO Ads setup and advise on: - Whether your campaign configuration is set up correctly for your goal. - Targeting adjustments relevant to your specific campaign. - Ad copy or creative recommendations based on your account context. - Identifying technical issues affecting delivery or tracking. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🔄 Reassign a Google Ads Seat

🎯 Can I reuse a Google Ads seat? Yes. A Google Ads seat can be reassigned when you no longer need it for one client and want to use it for another. This is useful when preparing a pitch or campaign plan for a prospective client. 📝 Using a seat for a sales pitch You can use an available seat to prepare a plan for a prospect. If the prospect does not become a customer, the seat can be moved to a different client, subject to your plan’s available seat limit. - Keep the work in planning or draft mode while approval is pending. - Do not publish campaigns or make account changes without the client’s authorization. - Confirm that you are connecting to the correct Google Ads account before authorizing access. 🔁 Before reassigning the seat 1. Make sure the previous client no longer needs the seat. 2. Disconnect or remove the previous Google Ads connection if required. 3. Confirm that the seat is available for reassignment. 4. Connect the new client’s Google Ads account and verify the account details. ⚠️ Important account checks Reassigning a seat does not transfer ownership of a Google Ads account, campaigns, billing, or historical data. Always verify the client name, customer ID, and Google Ads account before connecting. Avoid approving or publishing changes until the correct client has authorized access. 💬 Need help reassigning a seat? If the seat remains linked to the previous client, appears unavailable, or connects to the wrong Google Ads account, do not publish changes. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

⚙️ Managing OTTO Ads Automated Campaign Pausing

🤖 Why OTTO Ads Pauses Campaigns Automatically OTTO Ads includes built-in automation that can monitor and act on your connected Google Ads campaigns. In some cases, this automation may automatically pause campaigns, ad groups, keywords, or individual ads as part of its optimisation logic. This behaviour is intentional and designed to protect your spend. However, we understand this can be disruptive if a live campaign is paused unexpectedly. ⚠️ Disabling Automated Campaign Pausing If you are experiencing unwanted automated pausing of your campaigns and need this behaviour stopped or adjusted, this typically requires action from our support team. Because the available controls and the exact steps to disable automated pausing depend on your specific account configuration, our team will need to review your account directly to identify which automation is responsible and advise on the correct course of action. When reaching out, please have the following information ready to help our team resolve this quickly: - Your project or account name in Search Atlas - The name(s) of the affected campaign(s) that were paused unexpectedly - Approximate date and time when the pausing occurred - Any error messages or notifications you received related to the pausing If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

Campaign Setup: Product Selection

Smart Ads uses your website content to detect products or services and prepare dedicated campaigns for the items you choose to advertise. Review the detected items and approve only those you want to promote. What is the Product Selection step? Smart Ads (OTTO Google Ads) scans your website to detect your products or services. For each item you select, it builds a dedicated campaign using the STAG (Single Theme Ad Group) framework. Smart Ads does not make changes to Google Ads without your approval. How do I select the products or services to advertise? Review the AI-detected products or services and select the ones you want to advertise. Choose carefully: a new campaign is generated for each selection. What if a product or service is missing? If a product or service you want to advertise does not appear in the automated detection, you can add it manually. How many campaigns will be created? A dedicated campaign is generated for each product or service you select. What happens after I select products? Smart Ads generates single-theme ad groups (STAGs) for each product. Each ad group must be approved or disapproved before the campaign can publish. Generated ad groups include keywords with monthly search volume, average CPC, competition score, relevancy score, and search intent. For more information, see Ads and Launch Stage and the Collection Index. Where do I connect my Google Ads account first? Go to Settings in the left sidebar (at the bottom), then Integrations, then Google Ads. Sign in with the Google account that has access, grant the requested permissions, select the Google Ads account, and complete the connection. You need Standard or Admin access to the Google Ads account; read-only access cannot make changes. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.

🚀 Remove Navigation from PPC Pages

🎯 Why PPC pages have no navigation Search Atlas PPC landing pages created with Website Builder or Landing Page Studio use a conversion-focused layout. PPC mode removes traditional header and footer navigation by design, including menus, dropdowns, navigation links, and external page links. The page keeps only the logo and primary conversion call to action. This prevents visitors from leaving the page and helps campaigns stay focused on one goal. ⚙️ How navigation is removed 1. Open the landing page in Website Builder or Landing Page Studio. 2. Use the page’s PPC layout or PPC mode. 3. Publish or update the page. When PPC mode is applied, the builder does not add a nav element, menu list, dropdown, or standard header links to the page. 🔍 How to verify the page 1. Open the published landing page in a private or incognito browser window. 2. Check the header and footer for navigation menus and extra links. 3. Confirm that the logo and primary conversion CTA are the only header elements required for the PPC layout. 4. Test the CTA to make sure it leads visitors to the intended conversion step. 🛠️ If links still appear First, confirm that you are viewing the published PPC page rather than an older URL, preview, cached version, or non-PPC page template. Clear the browser cache or open the page in a private window, then publish the latest version again if needed. If navigation still appears after these checks, review whether the page was created with Website Builder or Landing Page Studio and whether the PPC layout is active. Standard website pages may include navigation, while PPC pages are specifically designed not to. 💬 Need help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.

📣 Publish Google Ads Campaigns

📣 Before you publish Google Ads campaigns need a campaign and at least one ad group. Ads must be added to an ad group before you can continue to the final review and approval steps. Creating a group name alone may not create or add the ad group to your campaign. 🧭 Open Google Ads Campaign Hub 1. In Search Atlas, go to Ads → Launchpad in the left sidebar. 2. Open Google Ads Campaign Hub. 3. Open the campaign you are preparing, or start a new campaign. 🛠️ Add the missing ad group 1. In the campaign setup, find the ad group section and choose the option to add or select an ad group. 2. If you already created a group, select it from the available list and confirm it is attached to this campaign. 3. If it is not listed, create the ad group from the campaign setup. Enter a name and complete any required targeting or setup fields. 4. Add your prepared ads to the ad group. Check that each ad is saved and associated with the correct group. If the campaign still asks you to add a group, return to the ad group section and confirm the group is selected or attached—not only named. Also check that all required fields are complete and the group has been saved. ✅ Continue and approve 1. Once the campaign contains an ad group and your ads are attached, select Continue. 2. Review the campaign details, ad group, and ads on the final review screen. 3. Select Approve to submit the campaign for publishing. Follow any on-screen prompts if additional information is required. If Continue or Approve is unavailable, revisit the campaign setup and resolve any missing or incomplete required fields shown on the screen. 💬 Need help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.

💰 Budget Status and A/B Testing in OTTO PPC

OTTO PPC now shows when Google Ads has flagged a campaign as limited by budget, and it supports A/B testing so you can compare different variants. Together, these updates help you spot spending constraints and make more informed decisions about your campaigns. ✨ What's New "Limited by Budget" status: When Google Ads flags a campaign as limited by its budget, OTTO PPC now displays that same status. You no longer need to switch to Google Ads to find out whether your budget is holding back a campaign's performance. A/B testing and design proposals for variants: OTTO PPC now supports A/B testing across different variants, along with a design proposal for those variants. This gives you a structured way to compare options side by side and see which performs better. 🛠️ How to Use It 1. Log in to your Search Atlas account and open OTTO PPC. 2. Select the Google Ads account and campaign you want to review. 3. Check the campaign's status. If Google Ads has flagged it as limited by budget, you will see the Limited by Budget status in OTTO PPC. 4. If the campaign is limited by budget, consider whether to adjust your budget in Google Ads or refocus your spend. 5. To compare options, review the variants and design proposal available for your campaign and run an A/B test between them. 📋 What to Expect - The Limited by Budget status in OTTO PPC reflects what Google Ads reports. It appears only when Google Ads has flagged the campaign. - If a campaign is no longer flagged in Google Ads, the status will no longer apply once the information is updated in OTTO PPC. - A/B tests compare variants against each other, so results are most useful once each variant has had enough time to gather meaningful data. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.

💡 Understanding Credit Usage in Atlas Brain Meta Ads

📌 Overview Some customers see a large credit drop after using Atlas Brain for Meta Ads and are unsure what they received. This is especially confusing when nothing appears to have changed in the account, or when no ads are running. This article explains how credit usage works, why it can look unexpected, and what to do if you want a usage charge reviewed. 🧠 How Credits Are Used in Atlas Brain Atlas Brain is an AI assistant. Credits generally reflect the amount of AI work done on your request, not whether a visible change was made in your Meta Ads account. Credits can be used when Atlas Brain does things like: - Reads and analyzes your connected ad account, campaigns, or audience data - Generates ad copy, headlines, creative ideas, or multiple variations - Works through a multi-step request, such as reviewing, planning, and drafting - Processes a long conversation, since earlier messages are often re-read with each new reply - Retries or refines a task after you ask for adjustments Because of this, a single broad request or a long chat can use far more credits than a short, specific one. ❓ Why Credits Can Be Used Even If No Ads Are Running Atlas Brain does not need live ads to do its work. It can analyze account data, draft new concepts, and suggest strategy before any campaign exists. Credits are tied to that AI processing. If you asked for ad generation, credits may be used when the content is drafted, even if you have not launched anything. If your account has no running ads, Atlas Brain may also have little data to work from. In that case, results can feel generic or empty, even though processing still took place. 🔄 Why Your Request May Not Have Changed Anything If you asked for a change and did not see it, one of these is often the reason: - Suggestions versus applied changes: Atlas Brain may have drafted recommendations or copy that still need to be reviewed, approved, or published by you. - Account connection or permissions: If your Meta Ads account is not fully connected, or access is limited, changes cannot be applied. - Unclear or very broad prompts: General requests can lead to long, exploratory responses instead of the specific edit you wanted. - Nothing to edit: If no ads or campaigns exist, there may be nothing to modify yet. 🔍 How to Review What Happened 1. Open Atlas Brain and go to the conversation where you made the request. 2. Scroll through the full thread and note each step Atlas Brain took, including drafts, analyses, and any retries. 3. Check whether Atlas Brain asked for confirmation or approval that was never completed. 4. Open your credit usage or billing section in the platform to see when the credits were deducted. 5. Confirm that your Meta Ads account is connected and that Atlas Brain has the access it needs. 🛠️ Tips to Use Fewer Credits - Be specific: Name the campaign, the ad, and the exact change you want. - Break big tasks into smaller steps: This makes results easier to check before moving on. - Start a new conversation for a new task: Long threads can use more credits per reply. - Limit variations: Ask for a few options instead of many. - Verify your connection first: Make sure your Meta Ads account is linked before requesting changes. 📝 How to Dispute a Credit Charge If you believe the credit usage does not match the work you received, we are happy to take a look. To help us review it quickly, gather the following before reaching out: - The approximate date and time of the conversation - The number of credits you expected versus the number deducted - What you asked Atlas Brain to do - What you expected to happen and what actually happened - Screenshots of the conversation and your credit usage, if possible Our team can review the activity on your account and explain the usage. Each case is looked at individually. 💬 Need Help? If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team.