📊 Understanding Ads Campaign Quotas and Smart Ads Pricing

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📋 Overview

Every Search Atlas plan includes a set number of active ad campaigns you can run each month. If you reach that limit, you won't be able to create new campaigns until the quota resets or you add more capacity. This article explains how quotas work, what happens when you hit the limit, and what your options are.

🎯 What Is the Campaign Quota?

Your campaign quota defines the maximum number of active campaigns you can have running at one time within a billing period. The specific quota included with your plan depends on your subscription tier. This count includes all campaigns in your account, regardless of whether they are actively spending or paused.

You can view your current campaigns by navigating to the Ads section of the platform. This page shows all campaigns tied to your account and how many you have created in the current period.

⚠️ What Happens When You Hit Your Limit?

Once you reach your quota, the platform will prevent you from creating additional campaigns. This applies even if one of your existing campaigns was created by mistake. At that point, you have the following options:

  • Wait for the monthly reset: Your campaign quota resets at the start of each new billing cycle. This is the no-cost option if timing allows.
  • Delete an unwanted campaign: Removing an existing campaign may free up a slot, depending on how your plan counts active versus deleted campaigns. Check your quota count on the Campaigns page after deleting to confirm.
  • Upgrade with the Smart Ads addon: If you need more campaigns immediately, the Smart Ads addon provides additional capacity.

💡 About the Smart Ads Addon

The Smart Ads addon is designed for users who regularly need more than the base campaign quota. It provides additional campaign capacity and access to advanced campaign features within Ads Studio. For current pricing and the exact number of additional campaigns included with the addon, please contact our team directly, as these details can vary by plan and may be updated over time.

This addon is best suited for agencies, power users, or businesses managing a large number of campaigns simultaneously. If you only occasionally exceed your limit, the addon may not be the most cost-effective choice.

🤔 Accidentally Created a Campaign and Hit Your Limit?

If you created an unwanted campaign and it pushed you to your quota limit, here is what to do:

  1. Navigate to the Ads section of the platform and open your Campaigns list.
  2. Locate the unwanted campaign.
  3. Delete or archive the campaign.
  4. Check whether your available quota has been restored on the same page.

If deleting the campaign does not immediately restore a slot, this may be due to how your plan tracks campaign usage within the billing period. In that case, your options are to wait for the monthly reset or add the Smart Ads addon for immediate access.

📅 Next Steps

If you are unsure which plan quota applies to your account, want to confirm the current Smart Ads addon pricing, or need your quota reviewed after deleting a campaign, reach out to our support team. When escalating, please have your account name, the exact error message you received, and the timestamp of when you hit the limit ready so our team can assist you quickly.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.