🗺️ Overview
Every self-serve plan (Starter, Growth and Pro) includes Google Ads (OTTO PPC / Smart Ads) for 1 connected Google Ads account and up to 10 campaigns. The OTTO Google Ads add-on ($199/month) raises this to effectively unlimited Google Ads account connections and up to 100 campaigns, and can be purchased on any plan from Billing without upgrading. Agency plans already include the add-on. This article explains how the allowance works and what to do if you need to connect additional Google Ads accounts.
📋 Understanding Google Ads Projects and Accounts
Before connecting additional accounts, it helps to understand how Search Atlas counts usage:
- 1 Google Ads Project = 1 Google Ads Account. Each account you connect consumes one connection slot from your plan allowance.
- Self-serve plans (Starter, Growth, Pro) include 1 Google Ads account connection and up to 10 campaigns by default.
- With the OTTO Google Ads add-on ($199/month), you get effectively unlimited Google Ads account connections and up to 100 campaigns. Agency plans include this add-on automatically.
- If you have already used your available connection slots, you must either disconnect an existing account or add the OTTO Google Ads add-on before adding a new one.
If the option to add another account appears greyed out or unavailable, the most common reason is that all project slots are already in use.
🔍 Check Your Current Google Ads Project Usage
To see how many project slots you have used, locate the section of the platform where your active Google Ads projects are listed. Count the number of active Google Ads projects and compare that number to the total project allowance included in your plan. This tells you how many slots remain available.
⚙️ Connect an Additional Google Ads Account
If you have available project slots, you can add another Google Ads account by creating a new project within the platform and selecting Google Ads as the account type when prompted. Follow the on-screen steps to authorise Search Atlas to access the additional Google Ads account. Once the process is complete, the new account will appear as a separate project alongside your existing ones.
Repeat this process for each additional account, up to your plan's project limit.
🚫 What to Do If You Cannot Add Another Account
If you have reached your plan's Google Ads project limit, you have two options:
- Disconnect an existing account: Open the project you no longer need, go to its settings, and remove the connected Google Ads account. This frees up a slot so you can connect a new one.
- Add the OTTO Google Ads add-on: If you need more simultaneous Google Ads accounts than your current plan allows, the OTTO Google Ads add-on ($199/month) raises your limit to effectively unlimited Google Ads account connections and up to 100 campaigns. It can be purchased on any self-serve plan from Billing without upgrading (Agency plans already include it). Visit the Top-right corner (avatar) → Billing → Plans & Top-ups tab area of your account to add it.
If you are unsure which project slots are in use, or if the platform is not behaving as expected when you attempt to add an account, please have the following ready when contacting support: your project name(s), the number of Google Ads accounts you are trying to connect, and any error message or on-screen behaviour you observed.
💡 Tips for Managing Multiple Google Ads Accounts
To keep your project usage organised, periodically review your active Google Ads projects and disconnect any accounts you are no longer actively using. This ensures your available slots are always allocated to the accounts that matter most to your campaigns.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.