🎬 Ads And Launch Stage
This final phase brings your carefully crafted campaigns to life. Here, you'll review your ad creatives and activate your campaigns with an optimized budget.
🧩 Ads Overview
Ad Review — This section provides a comprehensive overview of the ads generated for each of your STAG ad groups.
Essential Extensions — Crucially, ensure your sitelinks and callouts are correctly configured and link to the most relevant pages on your website.
Sitelinks — These provide additional clickable links below your main ad, directing users to specific sections of your site (e.g., About Us, Services, Contact, Special Offers).
Callouts — These are non-clickable snippets of text that highlight unique selling points or key features (e.g., Free Shipping, 24/7 Support, Award-Winning).
Ad Quantity — The system supports a maximum of 3 ads per ad group.
Best Practice — We recommend launching with at least two ads per ad group. This allows Google's AI to test different variations and collect performance data. After a sufficient period, you can analyze their performance (focusing on conversion rates) and select the best-performing ads to optimize your results.
🚀 Launch Your Campaigns
Campaign Summary — In this final step, you'll see a summary of all the campaigns you've built.
Budget Recommendation — Smart Ads provides a recommended daily budget for each campaign, calculated based on the average CPC (Cost Per Click) of the keywords you've selected for that campaign.
Goal — This budgeting approach aims to help you achieve at least 10 clicks per day, providing a baseline for initial traffic and data collection.
Adjust As Needed — While the recommendation is a solid starting point, you have full flexibility to adjust the budget to match your actual business needs, financial capacity, and marketing goals.
Create new campaign — Once you're satisfied with your ad creatives and budget settings, click the Create new campaign button (Ads → Google Ads → Campaign Hub). This action syncs all your newly configured campaigns directly to your Google Ads account, setting them live.
Your campaigns are now live — every element you've configured in Smart Ads is connected to Google Ads and powered by automation designed for performance. From setup to launch, each stage of this playbook ensures that your campaigns are built with structure, intent, and measurable goals.
Take time to monitor performance metrics in your Google Ads dashboard and within Search Atlas. The data you collect in these first days will be the foundation for continuous optimization — adjusting bids, refining ad copy, and scaling what works. Successful advertising is a cycle, not a one-time event.
🗺️ Navigation
Next: 🧾 Managing Your Google Ads Campaigns
Back to: Collection Index
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.