This collection walks you through every stage of creating a high-performing Google Ads campaign using OTTO PPC in Search Atlas. From setup and product selection to ongoing optimization, each article provides clear steps, visuals, and expert tactics to help you achieve better performance and ROI.
Step-by-Step Learning Path
🧭 Campaign Setup & Product Selection — Connect OTTO PPC with Google Ads and prepare your account for optimized campaign creation.
📚 Ad Groups Stage — Refine and optimize ad groups for high-performing OTTO PPC campaigns.
🧾 Google Ads Launch Wizard: Business Information — Define your business identity and targeting before campaign launch.
💡 Setting Up Your Bidding Strategy in OTTO PPC — Balance conversions, efficiency, and growth with the right bid strategy.
🏷️ Product Creation Stage — Automatically generate Google Ads campaigns from your website’s products or services.
🚀 Ads and Launch Stage — Review, configure, and launch your optimized campaigns with precision.
📊 Managing Your Google Ads Campaigns with OTTO PPC — Monitor, analyze, and optimize for sustained ROI.
🌱 Continuous Improvement & Final Thoughts — Refine, test, and evolve your campaigns for long-term success.
Closing Note
✅ This collection ensures you can confidently build, launch, and optimize OTTO PPC campaigns from start to finish. Explore each article in order for the best results and ongoing mastery of PPC automation.