🎬 Ads and Launch Stage
This final phase brings your carefully crafted campaigns to life. Here, you'll review your ad creatives and activate your campaigns with an optimized budget.
🧩 Ads Overview
🧩 Ads Overview
Ad Review
This section provides a comprehensive overview of the ads generated for each of your STAG ad groups.
Essential Extensions
Crucially, ensure your sitelinks and callouts are correctly configured and link to the most relevant pages on your website.
Sitelinks
These provide additional clickable links below your main ad, directing users to specific sections of your site (e.g., "About Us," "Services," "Contact," "Special Offers").
Callouts
These are non-clickable snippets of text that highlight unique selling points or key features (e.g., "Free Shipping," "24/7 Support," "Award-Winning").
Ad Quantity
The system supports a maximum of 3 ads per ad group.
Best Practice
We recommend launching with at least two ads per ad group. This allows Google's AI to test different variations and collect performance data. After a sufficient period (e.g., once you've accumulated conversions), you can then analyze their performance (focusing on conversion rates) and select the best-performing ads to optimize your results.
🚀 Launch Your Campaigns
🚀 Launch Your Campaigns
Campaign Summary
In this final step, you'll see a summary of all the campaigns you've built.
Budget Recommendation
OTTO PPC will provide a recommended daily budget for each campaign.
This recommendation is intelligently calculated based on the average CPC (Cost Per Click) of the keywords you've selected for that campaign.
Goal
This budgeting approach aims to help you achieve at least 10 clicks per day, providing a baseline for initial traffic and data collection.
Adjust as Needed
While the recommendation is a solid starting point, you have full flexibility to adjust the budget to match your actual business needs, financial capacity, and marketing goals.
"Build Campaigns"
Once you're satisfied with your ad creatives and budget settings, click the "Build Campaigns" button. This action will seamlessly sync all your newly configured campaigns directly to your Google Ads account, setting them live.
Your campaigns are now live — every element you’ve configured in OTTO PPC is seamlessly connected to Google Ads and powered by automation designed for performance. From setup to launch, each stage of this playbook ensures that your campaigns are built with structure, intent, and measurable goals.
Take time to monitor performance metrics in your Google Ads dashboard and within Search Atlas.
The data you collect in these first days will be the foundation for continuous optimization — adjusting bids, refining ad copy, and scaling what works.
Remember: successful advertising is a cycle, not a one-time event.
Refine, test, and evolve. With OTTO PPC, every campaign iteration becomes smarter, faster, and more effective.
🗺️ Navigation
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