🧩 OTTO Google Ads — Campaign Success Playbook
Operational procedures for managing Google Ads campaigns in OTTO PPC.
11 articles
📚 Smart Ads Campaign Playbook Collection - IndexYour complete guide to launching, managing, and optimizing Google Ads with Smart Ads.
📘 Introducing the Smart Ads Sidebar: A Cleaner, More Intuitive PPC WorkflowThis article walks you through the Smart Ads layout and how each section works.
📘 Campaign Setup & Product SelectionConnect Smart Ads with Google Ads and prepare your account for optimized campaign creation.
📊 Ad Groups StageHow to refine and optimize ad groups for high-performing Smart Ads campaigns.
📈 Google Ads Launch Wizard: Business InformationDefine your business identity, targeting, and value proposition before launching your Smart Ads campaigns.
🧪 Setting Up Your Bidding Strategy in Smart AdsDefine and optimize your bidding strategy to balance conversion volume, cost efficiency, and growth.
🧱 Product Creation StageAutomatically generate high-performing Google Ads campaigns from your website’s products and services using Smart Ads.
🚀 Ads and Launch StageReview your ad creatives, configure extensions, and launch your optimized Smart Ads campaigns with precision.
📉 Managing Your Google Ads Campaigns with Smart AdsMonitor, analyze, and optimize your Smart Ads campaigns to sustain performance and maximize ROI.
🧭 Continuous Improvement & Final ThoughtsSustain growth through ongoing optimization, testing, and data-driven decisions with Smart Ads.
📘 Retargeting Options in Smart AdsMultiple retargeting criteria now available when saving audiences.