The sidebar contains three primary sections:
Campaign Hub
Campaign Performance
Negative Keywords
Each is designed for a different stage of the PPC workflow.
Let’s break them down 🚀
📊 1. Campaign Hub — Your Command Center for Campaign Setup
📊 1. Campaign Hub — Your Command Center for Campaign Setup
The Campaign Hub is now dedicated solely to campaign setup, management, and structural navigation.
What you can do here:
► View all businesses connected to Smart Ads
You’ll see your list of businesses and the campaigns attached to each.
► Drill down into campaign structure
Clicking a business → shows its campaigns
Clicking a campaign → shows its ad groups
Clicking an ad group → shows its ad copies
This hierarchical navigation is new, clearer, and easier to follow.
► Complete or update setup
You’ll see prompts to finish incomplete configuration steps.
► Add or delete campaigns
This remains your campaign-creation hub.
What you won’t find here anymore:
Performance metrics.
The old UI mixed analytics inside the setup experience, which was confusing for users.
Now those insights live in their own dedicated section.
📈 2. Campaign Performance — All Performance Insights in One Place
📈 2. Campaign Performance — All Performance Insights in One Place
This is one of the biggest improvements.
Instead of clicking a brand logo to open a hidden performance panel, users now have a centralized Campaign Performance dashboard.
What you can do here:
► View all PPC performance metrics
Including results at the:
Campaign level
Ad group level
Ad copy level
► Filter by campaign type
Making it easy to isolate search campaigns, retargeting campaigns, imported campaigns, and more.
► Compare performance across campaigns
You now get a multi-campaign view instead of needing to drill into each one manually.
This is a major UX improvement and gives users the clarity they need to make optimization decisions faster.
🔑 3. Negative Keywords — A Dedicated Workspace for Traffic Control
🔑 3. Negative Keywords — A Dedicated Workspace for Traffic Control
Negative keywords now live in their own standalone section.
What you can do here:
► View all negative keywords across all campaigns
This global view makes it easier to ensure consistency and avoid waste.
► Activate or manage negative keywords directly
Users can toggle them on/off or modify them.
► Drill into individual negative keyword lists
While activation is possible from anywhere, deeper inspection happens in this dedicated page.
This separation ensures clarity, prevents accidental misconfiguration, and gives you full control over your traffic quality filters.
The Smart Ads sidebar is intentionally simple, structured, and user-friendly. By separating campaign creation, campaign analytics, and negative keyword management into clearly defined sections, Search Atlas has streamlined the PPC workflow and reduced the complexity of managing Google Ads campaigns through the platform.
🗺️ Navigation
➡️ Next: 📘 Campaign Setup & Product Selection
🔝 Back to: Collection Index