Navigation Path:
Left Sidebar → Smart Ads
The sidebar contains four primary sections:
Campaign Hub
Campaign Performance
Negative Keywords
Reports
Each is designed for a different stage of the PPC workflow.
Let’s break them down 🚀
:🤖 1. Campaign Hub — Your Command Center for Campaign Setup
:🤖 1. Campaign Hub — Your Command Center for Campaign Setup
The Campaign Hub is now dedicated solely to campaign setup, management, and structural navigation.
What you can do here:
► View all businesses connected to Smart Ads
You’ll see your list of businesses and the campaigns attached to each.
► Drill down into campaign structure
Clicking a business → shows its campaigns
Clicking a campaign → shows its ad groups
Clicking an ad group → shows its ad copies
This hierarchical navigation is new, clearer, and easier to follow.
► Complete or update setup
You’ll see prompts to finish incomplete configuration steps.
► Add or delete campaigns
This remains your campaign-creation hub.
What you won’t find here anymore:
Performance metrics.
The old UI mixed analytics inside the setup experience, which was confusing for users.
Now those insights live in their own dedicated section.
📈 2. Campaign Performance — All Performance Insights in One Place
📈 2. Campaign Performance — All Performance Insights in One Place
This is one of the biggest improvements.
Instead of clicking a brand logo to open a hidden performance panel, users now have a centralized Campaign Performance dashboard.
What you can do here:
► View all PPC performance metrics
Including results at the:
Campaign level
Ad group level
Ad copy level
► Filter by campaign type
Making it easy to isolate search campaigns, retargeting campaigns, imported campaigns, and more.
► Compare performance across campaigns
You now get a multi-campaign view instead of needing to drill into each one manually.
This is a major UX improvement and gives users the clarity they need to make optimization decisions faster.
🔑 3. Negative Keywords — A Dedicated Workspace for Traffic Control
🔑 3. Negative Keywords — A Dedicated Workspace for Traffic Control
Negative keywords now live in their own standalone section.
What you can do here:
► View all negative keywords across all campaigns
This global view makes it easier to ensure consistency and avoid waste.
► Activate or manage negative keywords directly
Users can toggle them on/off or modify them.
► Drill into individual negative keyword lists
While activation is possible from anywhere, deeper inspection happens in this dedicated page.
This separation ensures clarity, prevents accidental misconfiguration, and gives you full control over your traffic quality filters.
📊 4. Reports — Inside Smart Ads
📊 4. Reports — Inside Smart Ads
Reports is a dedicated analytics space inside Smart Ads, designed to help you understand performance, ROI, and optimization opportunities after campaigns are live. It is intentionally separated from campaign setup and traffic controls.
What you’ll find in Reports
► Core KPI Overview
At the top of the Reports view, you’ll see key PPC metrics, including:
Cost
Clicks
Conversions
Conversion Rate
CPA
ROAS
Each KPI card is configurable. You can change which metric is displayed per card, allowing you to tailor the dashboard to your optimization focus.
► Conversion Value & ROAS Configuration
Reports allows you to manually define conversion values for your conversion actions.
By setting a value per conversion, Search Atlas can calculate true ROAS (Return on Ad Spend), turning Reports into an actionable revenue and efficiency analysis tool rather than passive reporting.
► Budget vs Spend Monitoring
The Budget vs Spend module shows:
Total budget
Total spent
Remaining spend
This view is fixed to the monthly budget cycle and is not affected by date filters, giving you a stable reference point for pacing and overspend monitoring.
► Performance Visualization
Reports includes advanced visual analysis tools:
Performance over time charts with metric switching
Top locations by conversions
Scatter and bubble charts with preset views such as ROI, cost efficiency, funnel strength, and reach-to-engagement
Fully customizable views where you define X-axis, Y-axis, and bubble size
These visualizations can be explored at the campaign, ad group, or keyword level and stay synchronized with the data tables below.
► Search & Keyword Intelligence
Inside the Search & Keywords tab, you can:
Review search terms triggering your ads
See keyword-level performance metrics
Analyze conversions, CPA, cost, and conversion rate by keyword
Track recently added negative keywords and total active negative keywords
This gives you clear insight into intent, waste, and optimization opportunities.
► Audience & Analytics Insights
The Audience & Analytics tab surfaces:
Historical trend heatmaps by time of day and day of week
Demographic breakdowns (gender and age)
Device performance across phones, tablets, and computers
These insights help you understand who is converting, when conversions happen, and which devices drive results.
The Smart Ads sidebar is intentionally simple, structured, and user-friendly. By separating campaign creation, campaign analytics, and negative keyword management into clearly defined sections, Search Atlas has streamlined the PPC workflow and reduced the complexity of managing Google Ads campaigns through the platform.
🗺️ Navigation
➡️ Next: 📘 Campaign Setup & Product Selection
🔝 Back to: Collection Index