🔍 What This Article Covers
This article answers the most common questions about OTTO's Google Ads capabilities, available learning resources, competitor ad spend data, and the upcoming Meta Ads feature. Read on to get clear answers without needing to contact support.
🎬 Video Walkthroughs for Google Ads
If you prefer watching over reading, Search Atlas has you covered. Video walkthroughs for Google Ads inside OTTO are available directly on our official YouTube channel. These videos cover key workflows including campaign setup, ad group structure, keyword targeting, and performance review.
To access these resources:
- Visit the Search Atlas YouTube channel and search for OTTO Google Ads to filter relevant videos.
- Inside the platform, look for the Help or ? icon within any Google Ads section — quick-access video links are often embedded contextually.
- Check the What's New announcements inside the platform for links to newly published tutorial videos as features are updated.
If a specific workflow you need isn't yet covered by a video, written step-by-step guides are available in this knowledge base and are kept up to date with the latest UI changes.
📊 Can You See Competitors' Ad Spend?
This is one of the most frequently asked questions, so here is a direct and transparent answer: exact competitor ad spend figures are not available in Search Atlas or OTTO.
This is a platform-wide limitation — and an industry-wide one. No SEO or PPC tool can access the precise budget a competitor spends on Google Ads. Google does not make that data publicly available to third-party platforms.
However, Search Atlas does give you powerful competitive intelligence that helps you make informed decisions without needing exact spend numbers:
- Competitor Ad Keywords: See which keywords your competitors are bidding on inside the Site Metrics tools.
- Ad Copy Analysis: Review the actual ad creatives your competitors are running to understand their messaging strategy.
- Traffic Value Estimates: Use Site Metrics to gauge the estimated organic and paid traffic value of competitor domains — a useful proxy for overall investment level.
- Keyword Gap Analysis: Navigate to Left sidebar → Keywords → Keyword Gap to discover paid keyword opportunities your competitors are targeting that you are not.
These signals together paint a strong competitive picture even without a precise spend figure.
🚀 When Will Meta Ads Be Available?
Meta Ads (Facebook and Instagram advertising) is on the Search Atlas product roadmap and is planned for a future release. As of the last update to this article, Meta Ads is not yet live inside OTTO.
Here is how to stay informed about its launch:
- Watch for in-platform announcements — Search Atlas posts feature release notes and roadmap updates directly inside the dashboard.
- Check the Search Atlas blog and changelog for major feature announcements.
- If Meta Ads is a priority for your workflow, let our team know via the chat widget — customer demand helps shape release prioritisation.
⚙️ Quick Reference: What Google Ads Features Are Live in OTTO?
To avoid any confusion about what is currently available, here is a summary of active Google Ads capabilities inside OTTO:
- Google Ads campaign creation and management — build and optimise campaigns directly inside OTTO.
- Keyword research for paid campaigns — use Left sidebar → Keywords → Keyword Magic to find high-intent paid keywords.
- Competitor ad keyword discovery — identify what terms rival domains are targeting.
- Performance tracking — monitor impressions, clicks, and cost metrics for active campaigns.
- AI-assisted recommendations — OTTO surfaces optimisation suggestions based on your campaign data.
💡 Tips for Getting the Most From OTTO Ads Features
- Use Rank Tracker (Left sidebar → Keywords → Rank Tracker) alongside your paid campaigns to align organic and paid keyword strategies.
- Combine competitor ad keyword data with Keyword Gap analysis for a full picture of untapped opportunities.
- Review OTTO's AI recommendations regularly — they update as your campaign performance data grows.
🛠️ Still Have Questions?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.