🗺️ What This Article Covers
This article centralises all available video walkthroughs for Google Ads inside Search Atlas. Whether you are connecting your account for the first time, building campaigns, or exploring advanced strategies, the videos below walk you through each step visually. Two important limitations are also addressed: competitor ad spend data and Meta Ads availability.
🔗 Account Connection and Initial Setup
Before running any campaigns, you need to connect your Google Ads account to Search Atlas. The videos below cover the full connection flow.
- Connecting Your Google Ads Account — walks through linking your Google Ads manager or standard account inside the platform. Watch on Loom
- Granting Permissions and Verifying Access — shows which permission level is required and how to confirm the connection was successful. Watch on Loom
- Initial Account Overview Tour — a short orientation of the Google Ads dashboard inside Search Atlas after your account is connected. Watch on YouTube
📣 Campaign Creation Walkthroughs
These videos cover how to build campaigns from scratch using OTTO Google Ads, including choosing campaign types, setting budgets, and writing ad copy.
- Creating Your First Search Campaign — end-to-end walkthrough from campaign naming to going live. Watch on Loom
- Setting Up Ad Groups and Keywords — demonstrates how to structure ad groups and add keyword targets effectively. Watch on Loom
- Writing Responsive Search Ads — covers headline and description best practices inside the platform's ad builder. Watch on YouTube
- Budget and Bidding Setup — explains daily budget controls and available bidding strategies within Search Atlas. Watch on Loom
✅ Ad Approval and Policy Processes
Understanding why ads go into review and what to do when they are disapproved can save significant time. These videos explain the approval workflow.
- Understanding the Ad Review Process — covers what happens after you submit an ad and how to read approval statuses. Watch on Loom
- Resolving Disapproved Ads — step-by-step guide to identifying policy violations and submitting corrections. Watch on YouTube
📊 Reporting and Performance Analysis
These walkthroughs show how to read campaign performance data, interpret key metrics, and export reports.
- Reading Your Campaign Performance Dashboard — explains impressions, clicks, CTR, CPC, and conversion columns inside Search Atlas. Watch on Loom
- Filtering and Exporting Reports — demonstrates date range filters, segment views, and CSV exports. Watch on Loom
🚀 Advanced Strategies and Optimisation
Once your campaigns are live, these videos cover optimisation tactics available inside the platform.
- Using Negative Keywords to Reduce Wasted Spend — shows how to build and apply negative keyword lists. Watch on Loom
- A/B Testing Ad Variations — covers how to run ad experiments and interpret results. Watch on YouTube
- Scaling Winning Campaigns — advanced walkthrough on increasing budgets, expanding keyword lists, and duplicating high-performing ad groups. Watch on Loom
🔍 Can I See My Competitors' Ad Spend?
This is a common question, and the honest answer is: no tool — including Search Atlas — can show exact competitor ad spend figures. Google does not make this data publicly available.
What Search Atlas does provide is estimated paid traffic data and visible ad copy through the Keyword Gap and Site Metrics tools. To explore competitor keyword overlap:
- Go to Site Metrics in the left sidebar.
- Select Keyword Gap from the sub-menu.
- Enter your domain and up to four competitor domains to see shared and unique paid keyword opportunities.
This gives you a strong signal of where competitors are likely investing without relying on unavailable spend figures.
📅 When Will Meta Ads Be Available?
Meta Ads (Facebook and Instagram) are not yet available inside Search Atlas. Our team is actively working on this integration. When it launches, all existing users will be notified directly inside the platform. There is no confirmed release date to share at this time.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.