⚠️ OTTO PPC Standalone Mode — What Works Today
Some OTTO PPC tools can be used in standalone mode, meaning they only require a connected Google Ads account — without a fully configured Search Atlas business profile. Other tools still require a complete business profile setup before they can function.
🧠 Understanding which tools are available in standalone mode can save you significant troubleshooting time and help you get started with PPC automation even before your full business profile is configured.
🔌 What Is Standalone Mode?
Standalone mode allows certain OTTO PPC tools to operate using only a connected Google Ads account. This is useful if you have not yet completed the full Search Atlas business profile setup but still want to access PPC reporting and keyword management features through MCP.
⚠️ Not all OTTO PPC tools support standalone mode. Some require a fully configured Search Atlas business profile because their underlying APIs depend on account-level data that only becomes available after full profile setup.
✅ Tools Available in Standalone Mode
✅ Reports — Fully available in standalone mode. Backend support for ads_account_id has shipped, so Reports can be used with only a connected Google Ads account. No business profile is required to access PPC reporting data.
✅ Negative Keywords — Available in standalone mode with a connected Google Ads account. You can manage and apply negative keywords without a fully configured Search Atlas business profile.
❌ Tools Not Yet Available in Standalone Mode
❌ Campaign Performance — Not yet available in standalone mode. The account-scoped APIs required for standalone Campaign Performance have not yet been released to production. A fully configured Search Atlas business profile is currently required to use this tool.
❌ Performance Preferences — Not yet available in standalone mode. The /performance-preferences/ endpoint does not yet support standalone mode using only an ads_account_id. A connected business profile remains required until the update is released.
🗺️ What's Coming on the Roadmap
🔜 Standalone support for Campaign Performance and Performance Preferences is on the roadmap. The Search Atlas team is actively working to release these updates to production.
📌 Until those updates ship, please configure a full Search Atlas business profile if you need access to Campaign Performance or Performance Preferences through MCP.
🛠️ What To Do Right Now
✅ If you only need Reports or Negative Keywords — connect your Google Ads account and you are ready to use these tools in standalone mode today.
⚙️ If you need Campaign Performance or Performance Preferences — complete your full Search Atlas business profile setup to unlock these tools.
📬 If you are unsure whether your setup qualifies for standalone mode or if you encounter unexpected errors, contact Search Atlas support for clarification on your account configuration.