Smart Ads uses your website content to detect products or services and prepare dedicated campaigns for the items you choose to advertise. Review the detected items and approve only those you want to promote.
What is the Product Selection step?
Smart Ads (OTTO Google Ads) scans your website to detect your products or services. For each item you select, it builds a dedicated campaign using the STAG (Single Theme Ad Group) framework. Smart Ads does not make changes to Google Ads without your approval.
How do I select the products or services to advertise?
Review the AI-detected products or services and select the ones you want to advertise. Choose carefully: a new campaign is generated for each selection.
What if a product or service is missing?
If a product or service you want to advertise does not appear in the automated detection, you can add it manually.
How many campaigns will be created?
A dedicated campaign is generated for each product or service you select.
What happens after I select products?
Smart Ads generates single-theme ad groups (STAGs) for each product. Each ad group must be approved or disapproved before the campaign can publish. Generated ad groups include keywords with monthly search volume, average CPC, competition score, relevancy score, and search intent.
For more information, see Ads and Launch Stage and the Collection Index.
Where do I connect my Google Ads account first?
Go to Settings in the left sidebar (at the bottom), then Integrations, then Google Ads. Sign in with the Google account that has access, grant the requested permissions, select the Google Ads account, and complete the connection. You need Standard or Admin access to the Google Ads account; read-only access cannot make changes.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.