🔍 What Is Discover?
Discover is part of Meta Ads's Intelligence group and is your inspiration layer — for ideas, and for studying how competitors work. Unlike the rest of Meta Ads, Discover isn't limited to your connected accounts: you can search any brand — a competitor, or any brand you want to use as a sample — not just a fixed feed. For any brand you search, you'll see its media mix (videos vs. images), visual formats, and the ads it's running.
📋 How the Feed Works
The Discover feed is indexed every day, so the ads you see reflect what is currently performing well in the market. You can browse and search across competitor and industry creatives, then save individual ads to revisit later during your own campaign planning.
- Daily refresh: New winning ads are added every day, keeping the library current.
- Save for later: Bookmark any ad that catches your eye so you can reference it when building creatives in Meta Ads.
- Recreate for your brand: open any saved ad and use "Recreate for my brand" — pick your brand (it carries your context) and a product, describe the change you want, and click Generate. Variations come back in a couple of minutes, ready to use in Creative Drive.
⚠️ Daily Search Limit
Each user can perform up to 50 searches per day inside Discover. A few things to keep in mind about this limit:
- The cap tracks the number of searches you run, not how many ads are returned or how many you view.
- The limit resets at 00:00 UTC each day.
- If you hit the cap, save any promising ads before the reset so you do not lose track of them.
💡 Tips for Getting the Most Out of Discover
- Be specific with your searches — targeted queries use fewer of your daily searches and return more relevant ads.
- Save as you go — don't wait until the end of a session to bookmark ads you like.
- Use saved ads as a brief — bring them into Meta Ads's Creative Drive when generating your own ad concepts to keep your creative direction focused.
- Check back daily — because the feed refreshes every day, returning regularly helps you catch emerging trends early.
🔗 How Discover Fits Into Your Workflow
Discover sits inside the Intelligence group alongside Analytics and Routines. Your typical workflow might look like this:
- Use Discover to research competitor creatives and save standout examples.
- Use Recreate for my brand directly on a saved ad, or move to Meta Ads → Creative Drive to generate your own original ads inspired by what you found.
- Use Analytics to track how your published campaigns perform over time.
To publish ads, you will need a Meta ad account connected to Search Atlas — but browsing and saving in Discover does not require an active campaign.
❓ Need Help?
If you have questions about Discover or anything else in Search Atlas, start a live chat with us. Type "human teammate" at any point to be connected with a real person on our team.