Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product.

Quick answers to the most common questions about Meta Ads, Search Atlas's AI-powered Meta Ads product.

## **❓ Meta Ads — Frequently Asked Questions**

## **What is Meta Ads?**

Meta Ads is Search Atlas's AI-powered Meta Ads product, available inside the unified **Ads** tab alongside Google Ads — including for white-label and GHL accounts. It takes you from a brand or product all the way to live Meta (Facebook & Instagram) ad campaigns — with AI handling **brand extraction, creative generation, campaign building, publishing, and performance reporting**. Meta Ads is organized into two groups of sections: the **Meta Ads group** (Brands, Launchpad, Creative Drive) and the **Intelligence group** (Analytics, Discover, Routines).

## **Which plans include Meta Ads?**

Meta Ads is available on the **Growth**, **Pro**, and **Agency** plans. It is not available on the Starter plan. Each plan comes with its own campaign count and image-credit allowance. For a full breakdown of limits by plan, see the **Plans & Quota** article.

## **Do all plans support the same campaign types and objectives?**

Yes. **Campaign objectives, buying types, and bid strategies are identical across every plan.** The only differences between plans are the number of campaigns you can run and the number of image-generation credits included. You won't find a feature locked behind a higher plan — just higher usage limits.

## **What happens if I run out of image-generation credits in Creative Drive?**

If your image-generation credits are exhausted, Meta Ads **blocks the generation before it begins** and shows you a clear notice. Generation will never start and then fail partway through, so you won't be left with incomplete creatives. You'll see a **"credit exhausted"** message and can upgrade your plan or wait for your allowance to refresh.

## **Do I need to connect anything before using Launchpad or Analytics?**

Yes. You must **connect a Meta ad account** before Launchpad and Analytics become available. Once your Meta ad account is connected, both sections unlock automatically. Without a connected account, campaign publishing and performance data cannot be retrieved.

## **Why don't my Analytics numbers match what I see in Meta Ads Manager?**

A temporary mismatch is usually caused by **Meta-side rate limiting**, which can slow down the data sync between Meta and Meta Ads. This is not a data error — the figures **reconcile automatically** as the sync catches up. If numbers remain out of sync for an extended period, contact our support team via live chat.

## **How many competitor searches can I run in Discover each day?**

By default, each user can run up to **50 competitor searches per day** in Discover. This limit **resets daily at 00:00 UTC**, so your full allowance is available again at the start of each new UTC day.

## **Where can Routines deliver my automated reports?**

Currently, Routines can deliver reports to **Slack or email**. Additional delivery destinations are in development and will be added in future updates.

## **How do I get help if something isn't working?**

Use the **live chat widget** inside Search Atlas at any time. Type **"human teammate"** in the chat to be connected directly with a real person on our support team who can investigate the issue with you.