🧭 Overview
Linkgraph is Search Atlas's website tracking and analytics integration — it is separate from the OTTO SEO tool and its pixel. This article specifically covers how to install Linkgraph on your website when you are missing one or more pieces of required information during the setup process.
📋 What You Need Before You Start
To complete a full Linkgraph installation, you typically need the following:
- Access to your website's code or CMS backend — this is where the Linkgraph script is placed.
- Your Search Atlas account credentials — to retrieve your unique Linkgraph installation code.
- Your website's domain — to associate the integration with the correct property.
- Admin or editor access to your site — required to add or edit scripts and headers.
If you are missing any of the above, do not worry. The sections below explain what to do in each scenario.
🔍 How to Find Your Linkgraph Installation Code
If you do not have your Linkgraph code, follow these steps to retrieve it from the platform:
- Log in to your Search Atlas account.
- In the left sidebar, click Website Studio. You can also navigate directly to /website-builder.
- Select the website property you want to connect, or add a new one by entering your domain.
- Locate the Linkgraph Installation section within the property settings.
- Copy the unique script snippet shown on screen — this is your Linkgraph installation code.
Keep this code ready before proceeding to your website's backend.
🌐 Installing Linkgraph When You Lack Website Backend Access
If you do not currently have access to your website's code or CMS, here is what you can do:
- Contact your web developer or hosting provider and share the copied Linkgraph script with them. Ask them to paste it inside the
<head>tag of every page, or site-wide via a header injection setting. - Use a tag manager such as Google Tag Manager if it is already installed on your site. Add the Linkgraph script as a new Custom HTML tag and set it to fire on all pages.
- Check your CMS for a script injection field — platforms like WordPress, Wix, Squarespace, and Webflow all have built-in areas where you can paste third-party scripts without touching code directly.
🔑 Installing Linkgraph When You Don't Have Your Domain Information
If you are unsure which domain to use or have not yet confirmed your site's URL, follow these steps:
- Confirm the exact domain your website uses — include or exclude "www" consistently based on how your site is configured.
- Return to Website Studio in the left sidebar (or go to /website-builder).
- Add or select the correct domain under your property list before generating the installation code — the code is domain-specific and must match your live site.
- If your site uses subdomains (for example, blog.yoursite.com), add each subdomain as a separate property if you want Linkgraph tracking on each one.
⚠️ Common Issues and How to Resolve Them
- The installation code is not appearing: Make sure you have selected a website property first. The code is only generated after a domain is saved to your account.
- Linkgraph is not verifying after installation: Allow up to 24 hours for the platform to detect the script. Confirm the script is placed inside the
<head>section and is not blocked by a cookie consent tool or Content Security Policy setting. - You are seeing OTTO pixel instructions instead: OTTO and Linkgraph are two separate products in Search Atlas. If you need Linkgraph installation help, navigate to Website Studio in the left sidebar. OTTO setup is found in a different section of the platform and uses a different script.
- You have multiple websites and are unsure which property to use: In Website Studio, each domain is listed as its own property. Match the domain shown in the list to the website you are currently working on.
✅ Verify Your Linkgraph Installation
Once you have placed the script on your website, verify it is working correctly:
- Go to Website Studio in the left sidebar or navigate to /website-builder.
- Open the property you just set up.
- Look for a connection status indicator — a green or active status confirms Linkgraph is receiving data from your site.
- If the status shows as pending or unverified after 24 hours, double-check that the script is present in the
<head>of your live site and is not being stripped by your CMS or a caching plugin.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.