Overview
Search Atlas Rank Tracker lets you monitor how your tracked keywords perform over time — and compare your rankings directly against competitors. This article explains how to add competitors to your Rank Tracker project and where to find competitor ranking data in your reports.
How to Access Rank Tracker
- Log in to Search Atlas.
- In the left sidebar, go to Keywords → Rank Tracker (Keyword Rank Tracker).
- Select the project you want to work with from your list of tracked keyword projects.
How to Add Competitors to a Rank Tracker Project
You can add competitor domains to any existing Rank Tracker project so their rankings appear alongside yours for the same set of keywords.
- Open the Rank Tracker project you want to update by clicking its name.
- Locate the competitor management option within the project settings or project view, and select it to add a new competitor domain.
- Enter the competitor's root domain (for example, example.com) when prompted.
- Save your changes. Search Atlas will begin pulling ranking data for that domain against your tracked keywords.
Note: Competitor ranking data is refreshed on the same schedule as your own keyword rankings. Allow some time for data to populate after adding a new competitor.
Where to View Competitor Rankings
Once competitors are added, you can view their data in two places:
- Rank Tracker Project View: Your tracked keywords table will include additional columns for each competitor domain, showing their current ranking position next to yours.
- Reports: When generating or exporting a Rank Tracker report, competitor ranking columns are included automatically for any domains you have added to the project. Look for the competitor columns in the exported data or the on-screen report view.
Tips for Getting the Most Out of Competitor Tracking
- Add up to your plan limit: The number of competitor domains you can track per project depends on your current Search Atlas plan. Check your account settings for your limit.
- Use Keyword Gap for deeper analysis: For a broader view of keyword opportunities your competitors rank for that you do not, look for the Keyword Gap tool within the platform. This tool compares entire keyword profiles, not just your tracked list.
- Filter by competitor: Inside the Rank Tracker project view, use the available filter options to isolate a specific competitor's rankings and spot trends quickly.
- Track branded and non-branded terms: Adding competitors is most valuable when your tracked keyword list includes both branded and non-branded keywords, giving you a fuller picture of competitive positioning.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.