🎯 What This Article Covers
This guide walks you through how to get your website ranking for the keywords that matter most to your business — using Search Atlas's built-in tools. Whether you're brand new to SEO or just new to the platform, the steps below will help you get set up quickly and confidently.
🔍 Step 1: Find the Right Keywords for Your Website
Start by identifying which keywords your potential customers are actually searching for.
- In the left sidebar, click Keywords, then select Keyword Magic (path: Keywords → Keyword Magic).
- Enter a topic or phrase related to your business (for example, "courier services" or "same-day delivery").
- Review the list of keyword suggestions. Look for keywords with a healthy search volume and a competition level that matches your site's current authority.
- Save the keywords you want to target by adding them to a list for easy reference.
Tip: Focus on 5–10 highly relevant keywords to start. It's better to rank well for a focused set than to spread your efforts too thin.
📊 Step 2: Track Your Keyword Rankings
Once you've chosen your target keywords, set up tracking so you can monitor your progress over time.
- In the left sidebar, go to Keywords → Rank Tracker.
- Add your website domain and enter the keywords you want to track.
- Select your target location and device type (desktop or mobile) to match how your customers search.
- Save your settings. Search Atlas will begin tracking your rankings and updating your data regularly.
You'll be able to see your current ranking position for each keyword, how it changes week over week, and which pages on your site are ranking.
🔎 Step 3: Identify Keyword Gaps vs. Competitors
If you want to grow faster, understanding what your competitors rank for — and you don't — is a powerful advantage.
- Navigate to Keywords → Keyword Gap in the left sidebar.
- Enter your domain alongside one or more competitor domains.
- Review the keywords your competitors are ranking for that your site is missing.
- Add the most relevant gap keywords to your Rank Tracker and content strategy.
This is especially useful for businesses in competitive local markets, like courier and delivery services, where nearby competitors may already have strong keyword visibility.
🛠️ Step 4: Take Action to Improve Your Rankings
Tracking keywords is only the beginning. To actually improve your rankings, you need to optimise your website content and technical SEO. Here's where to focus:
- Create or improve pages that target your chosen keywords — make sure the keyword appears naturally in your page title, headings, and body content.
- Use OTTO SEO (available in your dashboard) to get automated SEO recommendations and fixes applied directly to your site.
- Build local SEO signals if you serve a specific area — add your location to your keyword targets in Rank Tracker and ensure your Google Business Profile is connected.
- Monitor regularly — rankings take time to move, but consistent effort over weeks and months delivers lasting results.
💡 About 1-on-1 Onboarding and Live Guidance
We understand that learning a new platform takes time, and some customers prefer hands-on guidance rather than working through it independently. While Search Atlas does not offer phone calls or personal Zoom sessions as a standard support channel, our team is available to help you in real time through the platform's live chat.
If you'd like a walkthrough of the keyword setup process, have questions about your specific website, or want advice tailored to your industry, our team can guide you step by step through the chat — no phone call required.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
✅ Quick-Start Checklist
- Identify 5–10 target keywords using Keyword Magic
- Add those keywords to Rank Tracker with your domain and location
- Run a Keyword Gap analysis against your top competitors
- Optimise or create content around your target keywords
- Check your rankings weekly and adjust your strategy as needed
Getting your website ranked is a process that builds over time — but setting up the right tracking and keyword foundation from day one puts you in the best possible position to grow.