🔍 What Is This Issue?
For service-area businesses (SABs), the heatmap pin may appear correctly at the project level but shift significantly — sometimes 250–375 miles off — when you open a heatmap at the keyword level. This causes heatmap results to reflect the wrong geographic area, producing inaccurate local ranking data.
This was a confirmed platform bug affecting how the pin center was assigned at the keyword level. An engineering fix has been deployed. However, if you generated heatmaps before the fix was applied, those results were built around the wrong location and may need to be regenerated.
⚙️ Why This Happened
The root cause was an argument-order error in how the platform assigned the pin's latitude and longitude when creating heatmaps at the keyword level for SABs. As a result, the map center was calculated incorrectly even when the pin looked correct on the project overview. Engineering resolved this and the fix is now live.
🛠️ What to Do If You Were Affected
Because previously generated heatmaps were built around the wrong location, those results reflect inaccurate geographic data. If you believe your heatmaps were generated before the engineering fix was applied and are showing results for the wrong area, please reach out to our support team so they can review your account, confirm whether you were affected, and advise on next steps including any heatmap regeneration.
When contacting support, have the following ready to help the team verify your case quickly:
- The name of the affected heatmap project
- The specific keywords or keyword-level heatmaps showing the incorrect pin location
- The approximate date(s) you generated the affected heatmaps
- The correct location or service area the pin should have been centered on
📊 What About Quota Used on Incorrect Heatmaps?
If your heatmap quota was consumed running reports centered on the wrong location, our support team can review your case. In confirmed instances of this bug, the team has been able to work with affected customers on quota concerns. Providing the details listed above will help the team process your request as efficiently as possible.
✅ How to Confirm the Fix Is Working
After any heatmaps are regenerated following the engineering fix, confirm the following:
- The pin at the keyword level matches the location you set at the project level.
- The heatmap grid is centered on your intended service area, not a distant city or region.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.