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📘 Keyword Magic Tool

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Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

The Keyword Magic Tool (BETA) streamlines keyword research by delivering essential SEO and SEM insights. It helps you uncover keyword variations, explore related queries, and organize them into lists for ongoing tracking.

With its ability to connect seamlessly to the Keyword Rank Tracker, the tool ensures you can move from keyword discovery to ranking analysis in just a few clicks—making it easier than ever to refine your SEO strategy.

⚠️ BETA notice: This tool is in beta; data coverage and features may change without notice. Please share feedback with our support team to help us improve it.

👣 Step-by-Step Instructions

1. Starting a Keyword Search

  1. Go to Keywords → Keyword Research (Explore Thousands of Keywords).
  2. Enter your term into the Search field.
  3. Select a Location (city, state, or country) where the search will be performed.

2. Viewing Keyword Results

Your results will display under Keywords → Keyword Research (History tab), with the following fields:

  • Search Date → Date the search was performed.

  • Keyword → Includes the entered keyword plus variations (exact matches, broad matches, and related forms).

  • Search Intent → Categorized as:

    • Navigational → Searching for a specific website.
    • Informational → Searching for general information.
    • Commercial → Comparing products/services.
    • Transactional → Searching for a specific product/brand.

  • SV (Search Volume) → Average monthly searches (12-month average).

  • KD (Keyword Difficulty) → Competitiveness on a scale of 1–100 (higher = harder).

  • CPC (Cost per Click) → Avg. USD cost advertisers pay per click (Google Ads data).

  • PPCD (PPC Difficulty) → Competition level for paid keywords, scored 0–100 (higher = more competitive).

  • Updated → Date the keyword metrics were last refreshed; data is typically updated on a monthly cadence.

💡 You can sort SV, KD, and CPC in ascending or descending order.

3. Exporting Results

  • Use the Export option to download results into a .csv file.

4. Adding Keywords to Keyword Lists

  1. Select the keywords you want to save.

  2. Click + Add to → Keyword List.

  3. Choose an existing list or create a new one:

    • Enter the Name
    • Select Country
    • Click Create List

  4. Your list will now appear in the Keyword Research tool.

5. Adding Keywords to Keyword Rank Tracker

  1. Select the keywords you want to track.
  2. Click the Add to button (tooltip: 'Add [keyword] to a keyword list or Rank Tracker') and choose Rank Tracker.
  3. Choose the Project where you want them added.
  4. Select the Country.
  5. Keywords will now appear in the Keyword Rank Tracker tool for that projec

💡 CPC parity: CPC data from the Keyword Magic Tool carries through to the rank tracker keywords-details view, so you'll see the same CPC values in KRT.

💡 Sorting in KRT: Once your keywords are in the Keyword Rank Tracker, you can sort the keywords-details view by previous_position as well as by average position delta (avg_position_delta)—useful for spotting ranking trends after keyword discovery.

❓ FAQs

❓ How does the Keyword Magic Tool simplify keyword research?

💡 It provides SV, CPC, KD, and PPCD while uncovering keyword variations, related searches, and questions.

❓ What kind of data does the tool provide?

⚡ Search Volume, Keyword Difficulty, Cost per Click, PPC Difficulty, and Search Intent.

❓ What is Search Volume (SV)?

✅ The average number of monthly searches for a keyword over the past 12 months.

❓ What is Keyword Difficulty (KD)?

💡 A score from 1–100 showing how hard it is to rank for a keyword (higher = more competitive).

❓ What is Cost per Click (CPC)?

⚡ The average USD advertisers pay for clicks on ads for that keyword, based on Google Ads data.

❓ How does the tool categorize search intent?

✅ Into Navigational, Informational, Commercial, and Transactional.

❓ How can I build and manage keyword lists?

💡 By creating lists in the tool and adding discovered keywords. These lists can be synced with the Rank Tracker.

❓ Is keyword data updated regularly?

⚡ Yes. The Updated field shows the latest refresh date, and data is typically refreshed on a monthly cadence.

❓ What is PPC Difficulty (PPCD)?

✅ It measures competition for a keyword in paid ad campaigns, scored 0–100 (higher = more competitive).

❓ Can the tool help with both SEO and PPC campaigns?

💡 Yes. It provides organic search metrics (SV, KD) and paid search metrics (CPC, PPCD).

Closing Note

✅ The Keyword Magic Tool (BETA) makes keyword research faster and smarter—helping you discover new opportunities and integrate them directly into your SEO strategy. If you need more guidance, our support team is here to help.