🗺️ Overview
Search Atlas lets you monitor competitor websites directly alongside your own site metrics. Once competitors are added, you can compare keyword rankings, traffic estimates, and visibility data — all in one place. This article shows you exactly where to find the feature and how to set it up.
📍 Where to Find the Competitors Feature
The Competitors feature lives inside Site Metrics. Follow these steps to get there:
- Log in to your Search Atlas account.
- In the left sidebar, click Site Metrics.
- Select the site you want to work with from your list.
- Once inside your site, click the Competitors tab to add or remove competitors.
The direct URL for Site Metrics is /site-explorer/list — you can also navigate there by pasting that path after your platform's base URL.
➕ How to Add a Competitor
After opening Site Metrics for your chosen domain, follow these steps to add a competitor:
- Locate the Competitors section within the dashboard.
- Click Add Competitor (or the + button, depending on your view).
- Enter the competitor's domain (for example, competitordomain.com) in the input field.
- Click Save or Confirm to add them to your tracking list.
- Repeat for any additional competitors you want to monitor.
You can add multiple competitors and they will appear alongside your own site data for easy comparison.
📊 What You Can Do with Competitor Data
Once competitors are added, you can use other Site Metrics tools to dig deeper into the comparison:
- Keyword Gap (Left sidebar → Site Metrics → Keyword Gap) — Discover keywords your competitors rank for that you do not, so you can close the gap.
- Rank Tracker (Left sidebar → Keywords → Rank Tracker (Keyword Rank Tracker)) — Track how your rankings compare to competitors over time.
- Keyword Magic (Left sidebar → Keywords → Keyword Magic) — Research new keyword opportunities based on competitor insights.
💡 Tips for Getting the Most Out of Competitor Tracking
- Add your top three to five direct competitors for the most actionable comparison data.
- Use their root domain only (for example, example.com) rather than specific page URLs unless you are targeting a particular section.
- Check back regularly — competitor rankings shift, and fresh data helps you spot new opportunities quickly.
- Pair the Competitors feature with Keyword Gap to build a prioritised content plan based on real ranking differences.
🛠️ Troubleshooting
If you run into any issues adding competitors or if the feature does not appear in your dashboard, try the following:
- Make sure you have selected an active project or domain inside Site Metrics before looking for the Competitors section.
- Confirm that your subscription plan includes the Competitors feature — some plan tiers may have limits on the number of competitors you can track.
- Refresh the page if the competitor domain does not appear immediately after saving.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.