🔍 Overview
Customers sometimes notice discrepancies in the Rank Tracker tool — most commonly, keywords showing zero search volume when the same keyword has valid volume in the Keyword Research Tool, or rankings appearing as NR (Not Ranked) despite the site clearly appearing in search results. These issues are typically caused by known data-sync limitations, and most have already been resolved through platform updates. This article explains what causes each issue and what steps you can take.
📍 How to Navigate to Rank Tracker
To access Rank Tracker, go to Left sidebar → Keywords → Rank Tracker (Keyword Rank Tracker). Make sure you have an active Rank Tracker project set up for the domain you want to monitor.
📉 Why Keywords Show Zero Search Volume
If a keyword in your Rank Tracker project shows 0 search volume but displays valid volume in the Keyword Research Tool, this is caused by a data mismatch between two separate data pipelines — the keyword database used by the Keyword Research Tool and the data layer powering Rank Tracker. This specific issue has been resolved in a recent platform update.
However, if you are still seeing zero search volume for certain keywords, try the following steps:
- Refresh your browser and reload the Rank Tracker project.
- Check the same keyword in Left sidebar → Keywords → Keyword Magic to confirm the volume is present in the keyword database.
- Remove the affected keyword from your Rank Tracker project and re-add it. This forces a fresh data pull.
- Wait 24–48 hours, as search volume data refreshes on a scheduled cycle and may not update instantly after re-adding a keyword.
If volume remains at zero after following these steps, it is worth escalating so our team can investigate the specific keyword and locale combination.
❌ Why Rankings Show NR (Not Ranked)
An NR status means Rank Tracker was unable to find your domain within the tracked positions (typically the top 100 results) for that keyword at the time of the last crawl. In some cases, this can be inaccurate — your site may genuinely be ranking but the crawl returned an incorrect result.
This type of inconsistency was identified as a known issue and has been fixed. If you are still seeing unexpected NR results, try these steps:
- Manually search the keyword in Google using an incognito window and verify whether your site appears.
- Check that the search engine, country, and language settings in your Rank Tracker project match the search you are manually verifying.
- Trigger a manual rank refresh if that option is available in your project settings.
- Allow up to 24 hours for rankings to update, as crawls do not run in real time.
⚠️ Other Known Display Issues
There are a few additional display behaviours in Rank Tracker that you should be aware of:
- Summary card data going stale: The summary card at the top of your Rank Tracker project can sometimes display data that is more than 13 days old. The change arrows shown may reflect a total value rather than the expected delta (change since last period). A fix for this is currently awaiting release.
- Project totals not matching movement breakdowns: The total keyword count shown at the project level may not always match the numbers shown in the Movements section. This can also be caused by a scroll-rendering issue that silently drops keyword rows from view. Scrolling back up and then down again, or refreshing the page, usually restores the missing rows.
- Inconsistent ranking data across sessions: Occasional ranking inconsistencies across page reloads have been investigated and resolved. If you notice rankings changing significantly between refreshes without a clear reason, please report it using the chat widget.
✅ Best Practices for Accurate Rank Tracking
- Always verify your project's target country and search engine settings match the market you are optimising for.
- Cross-reference rankings with a manual incognito search before assuming a data error.
- Use Left sidebar → Keywords → Keyword Magic to confirm search volume data is available for a keyword before adding it to Rank Tracker.
- Allow at least 24–48 hours after adding new keywords before drawing conclusions from the data.
- Refresh your browser or clear your cache if the UI appears to be showing stale or incomplete data.
💬 Still Seeing an Issue?
If you have followed the steps above and are still experiencing zero search volume, incorrect NR rankings, or any other unexpected behaviour in Rank Tracker, our team is ready to help. If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.