Overview
If Search Atlas is showing zero organic keywords or traffic for your website — even though you can confirm organic visits in another tool — the most common cause is a missing Google Search Console (GSC) connection. Search Atlas relies on GSC as its primary data source for organic keyword and traffic metrics. Without this connection, no data can be displayed, regardless of how much organic traffic your site actually receives.
This article explains the GSC prerequisite and what to do if your organic data is not showing.
Why Google Search Console Is Required
Search Atlas pulls organic keyword impressions, clicks, average position, and traffic data directly from Google Search Console via a secure integration. This is not optional — it is the foundation of organic reporting inside the platform. If GSC is not connected, Search Atlas has no data source to display, and all organic metrics will appear as zero or empty.
Other tools you may use (such as Google Analytics or third-party rank trackers) operate independently and will continue to show data even without a GSC connection in Search Atlas.
Step 1 — Verify Whether GSC Is Connected to Your Project
Log in to your Search Atlas account and navigate to the project or website showing zero organic data. Check whether Google Search Console has been connected as a data source for that project. If it has not been connected, you will need to complete the GSC integration before any organic keyword or traffic data can appear.
If GSC appears connected but data is still missing, proceed to Step 2.
Step 2 — Connect Google Search Console
To connect GSC, navigate to Site Metrics → Site Explorer → 'Open Google Search Console' → Manage Sites page, then click the 'Connect GSC Account' button and follow the on-screen prompts to authorise access using the Google account that has access to the GSC property for your website.
Important: The Google account you use must have sufficient access to the correct GSC property for your website. If you are not the property owner or do not have the required access level, ask your site administrator to grant you access before completing this step.
Step 3 — Allow Time for Data to Populate
After a successful GSC connection, organic keyword and traffic data may not appear immediately. Allow some time for Search Atlas to pull and display your GSC data. If data has not appeared after a reasonable period following a confirmed successful connection, escalate to the support team.
When to Contact Support
If you are unable to locate the GSC connection option under Avatar → Settings → Integrations (CMS Connectors), or if data remains missing after connecting GSC and waiting for it to populate, please reach out to our team. When doing so, have the following ready to help us investigate quickly:
- The name of the project or website showing zero data
- Confirmation of whethe
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.