🏢 How to Customize the Display Name on Your GBP Client Connection Page

Camilo Aponte

Camilo Aponte

Last updated on Sep 30, 2026

📋 Overview

When you share a Google Business Profile (GBP) connection page with a client, Search Atlas displays a name next to your agency logo on that page. By default, this name is pulled from your personal account information. If you want clients to see your business or agency name instead of your personal name, you can update this in your account settings.

🔍 Why This Matters

The GBP client connection page is often one of the first touchpoints a client has with your agency's branded experience. Showing a professional business name instead of a personal name helps you:

  • Reinforce your agency brand when requesting GBP access from clients
  • Maintain a consistent, professional appearance throughout the client onboarding process
  • Avoid confusion when clients see an unfamiliar personal name on the connection page

⚙️ How to Change the Display Name

To update the name shown on your GBP client connection page, navigate to your account or profile settings within Search Atlas and look for the field that controls the name displayed to clients. Update that field with your preferred agency or business name and save your changes.

If you are having trouble locating the correct setting, the exact navigation path may vary depending on your account type or plan. In that case, our support team can confirm the exact location and assist you in making the update.

✅ Verifying the Change

After the update is saved, it is a good practice to confirm the change looks correct before sending the connection link to a client:

  • Copy your GBP client connection link from the top-right avatar menu → Settings → Integrations → Share links → Individual links, and copy the Google Business Profile link from the modal.
  • Open the link in a private or incognito browser window to simulate the client view.
  • Confirm that your business name is displayed next to the logo as expected.

💡 Tips and Best Practices

  • Use your official agency or company name exactly as you want clients to see it — avoid abbreviations unless they are part of your recognized brand.
  • If you manage multiple brands or sub-agencies, check whether your plan supports white-label or multi-brand settings for more granular control.
  • Keep your logo and display name consistent across all client-facing pages for a polished, professional impression.

🆘 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.