🔍 Overview
Two common questions come up together: Can I change the email address on my Search Atlas account? and Will a different email on my Google Business Profile (GBP) break the Google Ads feature? This article answers both clearly so you know exactly what to expect.
📧 Changing Your Email Address in Search Atlas
Your email address is your primary login credential and account identifier in Search Atlas. At this time, email addresses cannot be self-served changed directly from within your account settings. This restriction exists to protect account security and prevent unauthorised access.
If you need to update the email address on your account, here is what to do:
- Open the chat widget in the bottom-right corner of the platform.
- Type human teammate to be connected with a member of our team.
- Provide your current registered email and the new email address you want to use.
- Our team will verify your identity and process the change securely on your behalf.
Once the change is made, you will receive a confirmation and will need to log in using your new email address going forward.
🔗 How Google Ads Integration Works in Search Atlas
The Google Ads integration in Search Atlas connects to your Google Ads account directly — it does not rely on the email address stored in your Google Business Profile. The connection is established through OAuth authorisation, which means you grant Search Atlas permission to access your Google Ads data by signing in with the Google account that manages your Ads campaigns.
Key points to understand about this integration:
- The authorised Google account and the email on your GBP are independent of each other. Changing one does not affect the other.
- The integration reads your Google Ads performance data to surface insights inside Search Atlas.
- If your Google Ads account is managed by a specific Google login, that is the account you must use when authorising the integration — regardless of what email appears on your GBP.
📍 Does Updating My Google Business Profile Email Break Anything?
No. Updating the email address shown in your Google Business Profile will not affect the Google Ads integration or any other Search Atlas feature. Your GBP email is a public-facing contact detail for your business listing and is separate from the authentication credentials used to connect Google Ads to Search Atlas.
Your Local features inside Search Atlas — accessible via Left sidebar → Local → GBP Projects — connect to your GBP through your Google account authorisation, not through the contact email displayed on the profile itself. You can safely update your GBP contact email without disrupting your Search Atlas data or integrations.
⚠️ When You Might Need to Reauthorise Google Ads
There are specific situations where your Google Ads connection may need to be refreshed or reauthorised:
- You change the Google account that manages your Ads campaigns.
- You revoke Search Atlas access from your Google account permissions.
- Your Google account password is changed or a security event triggers a session reset.
- The OAuth token expires due to an extended period of inactivity.
If your Google Ads data stops updating or you see a connection error inside Search Atlas, reauthorising the integration through your account settings will typically resolve the issue.
✅ Quick Reference Summary
- Changing your Search Atlas email: Not self-serve — contact support via the chat widget.
- Changing your GBP contact email: Safe to do; does not affect Google Ads integration.
- Google Ads integration: Based on OAuth with your Google Ads account, not your GBP email.
- Integration breaks: Only if the authorised Google Ads account changes or access is revoked.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.