🗂️ Overview: How Multi-Client Management Works
Search Atlas is built for agencies and professionals managing multiple clients. Rather than connecting all client properties under one undifferentiated account, Search Atlas uses separate company profiles — each representing an individual client. Google integrations (GSC, GA4, and GBP) are connected at the company profile level, so data stays organized and isolated per client.
This is an important distinction: you may use a single Google account that has access to all your clients' properties, but you still need to assign each property to the correct company profile inside Search Atlas.
🏗️ Step 1: Understand the Company Profile Structure
Every client you manage lives inside its own company profile in Search Atlas. Think of each company profile as a dedicated workspace for one client. All tools, reports, and Google integrations tied to that client are scoped to their profile.
- One main Search Atlas account can hold multiple company profiles.
- Each company profile has its own Google integration settings.
- Switching between clients means switching between company profiles — not switching Google accounts.
🔍 Step 2: Locate the Company Selector in the UI
The company selector is accessible from the platform's navigation area and displays the name of the company profile you are currently viewing.
- Log in to Search Atlas.
- Locate the company selector — it shows the active company name and can be clicked to reveal all company profiles you manage.
- Select the client company you want to work with. The platform will reload to show that client's data and settings.
All sections of the platform will reflect the selected company profile once you switch.
➕ Step 3: Create a Company Profile for a New Client
Before connecting Google integrations for a new client, you must create a company profile for them.
- Open the company selector.
- Choose the option to add or create a new company profile.
- Enter the client's business name and any relevant details.
- Save the profile. The platform will switch you into the new company's workspace.
🔗 Step 4: Connect GSC, GA4, and GBP to the Correct Company Profile
Google integrations must be connected individually for each company profile. Here is how to do it correctly when managing multiple clients.
- Use the company selector to switch into the specific client's company profile.
- Navigate to Avatar → Settings → Integrations.
- Connect the relevant Google property (GSC, GA4, or GBP) for that client.
- Repeat this process for each company profile — each client's integrations must be set up separately.
🔌 WordPress Plugin Installation
Search Atlas also supports a WordPress plugin that can be installed on client sites. If you need to connect a client's WordPress site as part of your Search Atlas setup, you will need to install and configure the plugin on each relevant WordPress installation. For specific guidance on plugin installation steps, please reach out to our support team directly.
⚠️ Common Mistakes to Avoid
- Connecting a Google property to the wrong company profile — always verify the active company before connecting integrations.
- Assuming integrations carry over when you create a new company profile — each profile requires its own integration setup.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.