Brand Vault is the centralized intelligence layer that powers OTTO SEO, OTTO, Content, Smart Ads, and every autonomous workflow inside Search Atlas. This article shows you what Brand Vault controls, how to access it, and why the logo in your search and social previews comes from your website's Open Graph metadata rather than from Brand Vault.
🚨 What Changed: Knowledge Graph Is Now Brand Vault
The Knowledge Graph (KG) has been fully upgraded and renamed Brand Vault. It has evolved from a structured form into a dynamic, AI-powered brand intelligence system. Access it from the header apps-grid icon → More Features → Brand Vault.
Brand Vault now replaces:
- Knowledge Graph business info
- Locations management
- Top Pages configuration
- Authorship and social schema inputs
- Content positioning inputs
- Brand voice settings
It centralizes all business intelligence used by OTTO and the AI Agents.
📍 How to Access Brand Vault
Navigation path: top-right More Features menu (apps-grid icon) → Brand Vault.
Once inside the project dashboard, look at the top horizontal navigation bar. You'll see these tabs:
- Vault
- Business Information
- Locations
- Content
- Knowledge Graph
- Style Guide
Brand Vault is the parent system powering all of these sections. You can manage it through both Content Genius and the Brand Vault Knowledge interface — both edit the same underlying data, so use whichever fits your workflow.
🏛️ Brand Vault Dashboard Overview
When you click Vault, you land on the Brand Vault main dashboard.
Project identifier (top-left)
- Project icon
- Domain name (for example,
searchatlas.com)
This confirms which project you are editing.
Horizontal navigation tabs
Directly under the project name you'll see Vault (active), Business Information, Locations, Content, Knowledge Graph, and Style Guide. These sections now live inside the Brand Vault structure.
🔎 Ask Your Brand Vault (AI Query Bar)
Below the header you'll find the Ask your Brand Vault semantic search bar. Use it to:
- Ask about your services
- Validate brand messaging
- Query uploaded documents
- Confirm location data
AI Agents reference this layer before generating content or executing workflows.
📊 Brand Vault Overview (Training Snapshot)
Under the search bar is a metrics panel labeled Brand Vault Overview. It displays:
- Words indexed
- Images stored
- Videos stored
- Pages analyzed
This gives you a live snapshot of how much verified data your AI Agents can access.
➕ Add Sources to Brand Vault
Below the overview cards is a full-width purple + Add Sources button. Use it to:
- Upload PDFs
- Add SOPs
- Trigger website crawls
- Expand your Vault's training data
Every new source strengthens AI accuracy. You'll see the new source appear in your source list once it finishes processing.
🎯 Brand Voice Configuration
Below the Add Sources button is the Brand Voice section, where you select a tone preset:
- Professional & Credible
- Friendly & Conversational
- Bold & Energetic
- Creative & Expressive
- Luxury & Sophisticated
- Educational & Informative
Each option includes a selectable card, a short description, and a Save button in the top-right. Below the tone grid, a Preview panel lets you toggle Blog, Product, CTA, and Support to hear how AI-generated content will sound.
🖼️ Brand Vault vs. Open Graph: Why Your Search Preview Logo Hasn't Changed
If you updated your logo in Brand Vault but the old logo still appears in search or social previews, the preview is not coming from Brand Vault. Search and social previews are generated from your website's Open Graph metadata — the title, description, URL, and image tags stored in your site's HTML.
Here's the boundary in plain terms:
- Brand Vault customizes and maintains your brand identity inside the Search Atlas platform, so AI Agents generate on-brand content. It controls the business metadata used by Search Atlas agents — for example, your company name, locations, and hours.
- Open Graph metadata on your website controls how your links appear in external previews (search results, social shares), including the logo, image, title, and description.
Because of this, clearing Search Atlas cache will not update a preview image — the image is served from your site, not from Brand Vault.
How to fix Open Graph title, description, and URL
- Open OTTO and go to Open Graph Issues.
- Review and update the Title, Description, and URL fields flagged there.
- Save your changes so OTTO can apply the corrected Open Graph tags.
How to fix the Open Graph image (logo) in previews
Search Atlas does not currently manage Open Graph images on behalf of your site. To change the preview logo or image, update the Open Graph image tag directly on your website.
To confirm what is currently published, paste your page URL into an Open Graph validator such as opengraph.xyz. Once your website serves the new image, the validator will show the updated logo and your previews will refresh.
📜 Vault History
At the bottom of the Vault tab is a history log that tracks changes and updates made to your Brand Vault over time, so you can see what verified data has been added or modified.
⚠️ Known Limitations
Keep the following current limitation in mind when working with Brand Vault:
- Top Pages accepts URLs from any domain. The Top Pages section does not currently validate that a URL belongs to your project's domain, so it will accept links from unrelated domains. When adding Top Pages, manually confirm that each URL points to your own site before saving, and remove any entries added by mistake.
🛠️ Troubleshooting
If the data in Brand Vault looks out of date, use the following guidance:
- Stale location data after removal: In some cases, domain schema can retain old location data even after a location has been removed. If a deleted location still appears, re-trigger a refresh (for example, by re-running a crawl or re-saving the affected section) and confirm the change has applied.
- Vault not reflecting a fresh crawl: Brand Vault may not always sync the latest crawl data automatically. If new content is missing after a crawl completes, re-trigger the crawl or re-add the source so the Vault re-processes it.
- Data still stale after a refresh: Contact support so the team can investigate the sync.
- Brand Vault missing after project deletion: If your Brand Vault disappears after an OTTO project is deleted, contact support — your vault may have been orphaned and require manual delinked recovery.
🎯 You now know that Brand Vault powers your AI content inside Search Atlas, while your search-preview logo and images come from your website's Open Graph metadata. To change preview text, use OTTO → Open Graph Issues; to change the preview image, update the Open Graph image on your website, then verify it with opengraph.xyz.