This article explains how to create a prospect-ready report that surfaces SEO issues and Google Ads performance gaps for a client's domain — all from within Search Atlas. You'll use Report Builder for the combined report view and Smart Ads for Google Ads-specific audit data.
📍 Where to Find It
- Report Builder: Left sidebar → Reports (URL: /report-builder/projects-list)
- Google Ads Audit data: Left sidebar → Smart Ads → Campaign Audit
- Google Ads Performance data: Left sidebar → Smart Ads → Campaign Performance
🛠️ Step-by-Step
- In the left sidebar, click Reports to open the Report Builder projects list.
- Click + Create to start a new report. Enter the prospect's domain and any relevant project details when prompted.
- Select the report sections you want to include. Choose SEO-related modules (such as site audit issues, keyword gaps, and backlink data) to cover the organic search side of the audit.
- To add Google Ads insight, navigate in the left sidebar to Smart Ads → Campaign Audit. Review the audit findings for the prospect's account — these highlight wasted spend, missing keywords, quality score issues, and structural problems you can reference in your pitch.
- For performance data (impressions, clicks, cost), go to Smart Ads → Campaign Performance and note the key metrics you want to highlight.
- Return to Reports and finish building your report. Use the Download .CSV action to export data, or set up Automated email reports to schedule delivery directly to the prospect.
- Review the completed report before sending to confirm all SEO issues and Google Ads findings are populated correctly.
✅ How to Confirm It Worked
- Your report appears in the Reports project list with the prospect's domain name and a creation timestamp.
- The report preview shows populated SEO issue counts (e.g., crawl errors, missing meta tags, broken links) — not blank or zero-state placeholders.
- If you included Google Ads data, confirm that Campaign Audit entries are visible under Smart Ads → Campaign Audit before referencing them in your report — this section only populates when a Google Ads account is connected to the project.
- A successful CSV download or a confirmed scheduled email delivery under Automated email reports confirms the report is ready to share.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.
Additional Notes
Configure each section's settings — such as target keywords, location, and date range — to match the prospect's market and goals. Once all sections are configured, click Generate (or Run Report) to compile the full audit.
Before adding Google Ads data, make sure a Google Ads account is connected to your project. If not connected, link it through project settings — the Google Ads issues section will only populate if an account is connected.