🧩 Overview: Two Types of OTTO Deployments
When OTTO applies schema markup or structural suggestions to your pages, it uses one of two deployment methods: code-only (invisible) deployments and visible content deployments. Understanding which method applies to each suggestion type will help you know exactly what changes on your page and what only exists in the source code.
❓ FAQ Schema: Why It's Invisible on Your Homepage
When OTTO deploys FAQ schema markup, it injects structured data directly into your page's <head> or as a JSON-LD script block. This is a code-only deployment — it does not add any visible FAQ content to your page. Search engines like Google can read this structured data and may display rich results (expandable Q&A entries) in search listings, but your website visitors will see no change to the page itself.
This is expected and correct behaviour. You do not need to add visible FAQs to your homepage for the schema to work. However, if you want FAQ content to be visible to visitors, you can add it manually as regular page content.
📋 Should You Add Visible FAQs Manually?
Adding visible FAQ content to complement OTTO's schema deployment is optional, not required. If you choose to add visible FAQs, keep the following in mind:
- No duplicate content penalty applies — having both visible FAQ content and FAQ schema on the same page is standard practice and is not treated as duplicate content by search engines.
- The visible text and the schema questions/answers do not need to be word-for-word identical, but they should be consistent in meaning.
- Adding visible FAQs can improve user experience and may increase dwell time, which is a positive SEO signal.
In short, adding visible FAQs alongside OTTO's schema is safe and can strengthen your page's SEO — it will not harm your rankings.
📰 Why Is OTTO Suggesting Article Schema for Your Homepage?
Article schema is a page-level schema type, meaning it describes the overall nature and content of the page to search engines rather than marking up a specific element like a product or FAQ. OTTO may suggest Article schema for your homepage when it identifies that the page contains editorial or informational content that would benefit from structured metadata — such as a publish date, author, or headline property.
This suggestion does not mean your homepage should look like a blog post. Article schema operates entirely in the background as structured data. It tells search engines how to categorise your page's content, which can improve how your listing appears in search results. Accepting this suggestion will not change the visual layout or design of your homepage in any way.
🏷️ What Does "Page-Level Schema" Mean?
Page-level schema refers to structured data that describes the page as a whole, rather than a single component within it. Common page-level schema types include:
- Article — marks the page as informational or editorial content
- WebPage — provides general metadata about any web page
- FAQPage — signals that the page contains question-and-answer content
All page-level schema is deployed as invisible structured data. It is read by search engine crawlers but produces no visible output on your page for visitors.
🔤 H2 Suggestions: Visible or Invisible?
This is an important distinction. H2 heading suggestions from OTTO are visible content deployments — they are not injected as invisible elements or hidden code. When OTTO deploys an H2 suggestion, it adds or modifies an actual heading tag within your page's visible content structure.
Here is what you need to know about H2 deployments:
- Deployed H2 tags appear as visible headings on your published page.
- They are part of your page's HTML structure and contribute to both readability and on-page SEO.
- They are not schema markup — they are structural HTML elements, separate from JSON-LD structured data.
- If OTTO suggests an H2 and you deploy it, the heading will be visible to all visitors browsing your page.
If you see an H2 suggestion in OTTO but are unsure whether it has been deployed, navigate to OTTO SEO → All Sites (SEO Automation) and review the deployment status for that specific suggestion. A deployed H2 will reflect in your live page content.
📊 Quick Reference: Deployment Types at a Glance
- FAQ Schema (FAQPage) — Code only. Invisible to visitors. Eligible for rich results in search.
- Article Schema — Code only. Invisible to visitors. Improves search categorisation.
- H2 Heading Suggestions — Visible content. Appears as a heading on your live page.
- WebPage / Other Page-Level Schema — Code only. Invisible to visitors.
🛠️ How to Review and Manage OTTO Deployments
- Go to OTTO SEO → All Sites (SEO Automation) (or navigate to /seo-automation-v3).
- Select the page you want to review.
- Browse the suggestion list and check the status column — look for Deployed, Pending, or Not Deployed labels.
- For schema suggestions, you can preview the generated JSON-LD before accepting.
- For H2 suggestions, the preview will show the heading text that will appear on your page.
💬 Need More Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.