🗺️ Understanding the Multi-Location Shared-Domain Scenario
If your business has two physical locations that share a single website, the same Google Search Console (GSC) property, and the same social media pages, but each location has its own Google Business Profile (GBP), you may need a specific setup in OTTO SEO. Standard project duplication may not account for the local signals tied to each GBP. This article explains the general approach and what to have ready when contacting support.
🤔 Should You Use One OTTO Project or Two?
Use this decision guide before you begin:
- Two separate OTTO projects are generally recommended when each location has its own GBP, targets different local keywords, or serves a distinct service area.
- One OTTO project may be sufficient when both locations share identical services, keywords, and content, and the goal is only to monitor rank differences by city — not to build separate local authority for each GBP listing.
Because separate GBPs create independent local entity signals in Google's knowledge graph, two projects give you the control needed to optimise each location independently.
⚙️ General Setup Approach
The confirmed approach for this scenario is to create two separate OTTO SEO projects — one for each location — even when both share the same domain, GSC property, and social profiles. OTTO supports linking the same domain and data sources to multiple projects. Here is what to prepare for each project:
- The specific Google Business Profile that belongs to that location (e.g., your New York branch for Project 1, your Los Angeles branch for Project 2).
- The target city, region, and primary address matching that location's GBP details exactly.
- That location's unique name, address, and phone number (NAP) data. Each project must reflect only its own location's entity data — do not copy NAP details from one project to the other.
- Your shared domain and GSC property, which can be connected to both projects.
Because the exact field names, navigation paths, and configuration steps inside OTTO SEO may vary depending on your account and platform version, the Support team can walk you through the precise steps for your setup.
🧠 Why NAP Consistency Matters
Each project's location data should match the corresponding GBP listing exactly. Mismatches between the information entered in OTTO and the live GBP listing can weaken local entity signals in Google's knowledge graph, reducing local search visibility for that branch.
📋 What to Have Ready Before Contacting Support
To get the fastest help configuring your multi-location OTTO setup, please have the following ready:
- Your shared domain name.
- The names and URLs of both Google Business Profile listings.
- Confirmation of which GSC property covers the shared domain.
- The NAP details for each location.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.