Overview
OTTO SEO has 24 subcategories covering installation, deployment, features, and troubleshooting. Use this guide to go directly to the right section without searching.
Getting Started with OTTO
| Section | What is Inside |
|---|---|
| Onboarding | Initial account setup, connecting your first site, first deployments, dashboard orientation |
| Features & How-To | Step-by-step how-to guides for every OTTO feature |
| Schema & Structured Data | Schema injection, structured data types, testing schema |
| WordPress | OTTO on WordPress sites: plugin setup, sync, and WordPress-specific behaviors |
| Deployment & Rendering | How OTTO pushes changes live, CDN rendering, JavaScript rendering |
| Content Injection & Cleanup | Title tags, meta, headings, internal links, injection and removal |
OTTO Pixel Installation Guide
There is one Installation Guide inside OTTO SEO (menu: Overview > Installation Guide). The guide detects the site CMS automatically and branches by platform. For step-by-step articles by platform, use the sections below.
| Platform | Section |
|---|---|
| General setup, UUID verification | Pixel Installation: General Setup & Verification |
| Google Tag Manager (GTM) or Cloudflare | Pixel Installation: Google Tag Manager & Cloudflare |
| Shopify | Pixel Installation: Shopify |
| Webflow, GoDaddy, or other builders | Pixel Installation: Webflow, GoDaddy & Other Builders |
| Wix or Squarespace | Pixel Installation: Wix & Squarespace |
WordPress uses the native plugin. All other platforms paste the pixel into the site header. GTM and Cloudflare are available as alternatives on any platform.
After installing, the customer verifies the pixel is detected inside OTTO. If it shows Pending after 24 hours, go to: Troubleshooting: Pixel Pending, UUID & Verification Errors.
Troubleshooting by Problem Type
| Problem | Section |
|---|---|
| Audits not running, crawl stuck, zero results | Troubleshooting: Audits, Crawl & Indexing |
| OTTO changes not going live or rendering incorrectly | Troubleshooting: Deployment & Live Changes |
| Pixel shows Pending, UUID missing, not verified | Troubleshooting: Pixel Pending, UUID & Verification Errors |
| Pixel issues on GoHighLevel or other builders | Troubleshooting: Pixel on GoHighLevel & Other Builders |
| Pixel issues on Shopify, Wix, or Squarespace | Troubleshooting: Pixel on Shopify, Wix & Squarespace |
| Pixel issues on WordPress | Troubleshooting: Pixel on WordPress |
| Pixel blocked by Cloudflare, GTM, or caching | Troubleshooting: Pixel, Cloudflare, GTM & Caching |
| Conflicts with theme, page builder, or CDN | Troubleshooting: Platform Conflicts & Caching |
| Knowledge Graph not updating, scanning stuck | Troubleshooting: Scanning, Reprocessing & Knowledge Graph |
| Schema errors, invalid markup | Troubleshooting: Schema Errors |
| Titles, meta descriptions, H1/H2 wrong | Troubleshooting: Titles, Meta & Headings |
| Duplicate content or wrong content injected | Troubleshooting: Wrong or Duplicate Content |
| OTTO billing, sites quota, top-up issues | Troubleshooting: Billing, Sites & Top-Ups |
Quick Escalation Path
- Pixel not installed > Find the customer CMS > go to the matching installation section above.
- Pixel installed but not detecting > Troubleshooting: Pixel Pending, UUID & Verification Errors.
- Changes deployed but not on site > Troubleshooting: Deployment & Live Changes.
- Schema errors in Google Search Console > Troubleshooting: Schema Errors.
- Titles or meta reverting > Troubleshooting: Titles, Meta & Headings. Also check the WordPress section if on WP.
Contact Support
If an issue is not resolved after checking the relevant section, use the live chat widget inside Search Atlas. Reference the specific article you already tried so the next agent can continue without repeating steps.