🔍 The Short Answer
OTTO billing is based on the number of sites you have OTTO enabled for. It is not based on the number of pixels installed. Each site uses one OTTO pixel, so the two numbers often match. Billing follows the site, not the pixel.
🧩 Why Sites and Pixels Can Seem the Same
A pixel is a small snippet of code that connects your website to OTTO. In most cases, one site has one pixel. That is why it can look as if you are paying per pixel. The pixel is just how OTTO connects to the site. The site is what is counted on your plan.
- One site = one OTTO project on your plan
- One pixel = the connection that lets OTTO work on that site
- Billing = based on how many sites are active in OTTO
⚠️ What Happens If You Only Remove the Pixel
Removing the pixel code from your website stops OTTO from making changes on that site. However, it does not automatically lower your plan. If the site is still active in your account, it can still count toward your OTTO billing.
To avoid paying for a site you no longer use, update the site in your Search Atlas account. Removing the code from your website is not enough on its own.
✅ How to Make Sure You Are Not Billed for Unused Sites
- Make a list of the sites you are actively using OTTO on.
- Open your Search Atlas account and review the sites or projects that have OTTO enabled.
- Identify any sites where OTTO is no longer needed, such as old projects, test sites, or sites you have stopped working on.
- Remove or deactivate OTTO on those sites in your account.
- Remove the pixel from those websites if you no longer want OTTO to run on them.
- Check your billing or subscription settings to confirm the site count matches the sites you want to keep.
If you are not sure how many sites your plan includes, or if the numbers do not look right, ask our team to review your account before making changes.
🔄 Matching Your OTTO Plan to Your Active Sites
If you have fewer active sites than your plan covers, you can ask to reduce your plan to match. Before you do, keep these points in mind:
- Reducing your plan may mean some sites no longer have OTTO enabled.
- Billing changes may apply from your next billing cycle. Confirm the timing before you make the change.
- If you plan to add the site back later, you may need to reinstall the pixel and re-enable OTTO for it.
💡 Tips to Avoid Surprises
- Review your active OTTO sites every month, especially if you manage client sites.
- When a project ends, remove OTTO from the site in your account and remove the pixel from the website.
- Keep a simple list of which sites are active and which are paused or retired.
- Ask for a billing review before you remove several sites at once.
❓ Frequently Asked Questions
Am I charged for each pixel I install?
No. Billing is based on the number of sites with OTTO enabled, not the number of pixels.
If I remove a pixel from my website, will my bill go down?
Not automatically. You also need to update the site in your Search Atlas account so it no longer counts toward your plan.
Can I pay for only the sites I am actively using?
Yes. Your plan should match the number of sites you want OTTO to run on. Our team can help you adjust it.
Will I lose my OTTO data if I remove a site?
Removing OTTO from a site can affect the optimizations running on it. Ask our team what to expect before you remove a site you may want to use again.
💬 Need Help?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be instantly connected with a member of our team. Let us know which sites you want to keep active, and we can help you align your plan.