🤔 Why Is My OTTO SEO Score Showing Zero?
If your OTTO SEO score is showing 0 across one or more projects, it almost always means that no SEO fixes have been deployed yet. OTTO calculates your score based on the fixes it has successfully applied to your site — so until at least one fix is deployed, the score will remain at zero.
This is expected behaviour for new OTTO activations or projects where fixes are still pending review. It does not mean something is broken.
✅ How OTTO Calculates Your SEO Score
Your OTTO SEO score reflects the state of fixes that have been successfully deployed to your website. Here is how the scoring works:
- 0 fixes deployed → Score displays as 0
- Some fixes deployed → Score reflects the proportion of completed fixes
- All fixes deployed → Score reaches its maximum value for that project
OTTO will never show a non-zero score until at least one fix has been actively deployed — this ensures the score is always an accurate reflection of real on-site changes.
🛠️ Steps to Deploy Your OTTO Fixes
Follow these steps to deploy fixes and start seeing your score update:
- Navigate to the OTTO SEO section of the platform and open the project that is showing a score of 0.
- Check that OTTO has been activated for this project. If you see an activation prompt, complete that step first.
- Review the list of recommended fixes OTTO has generated for your project.
- Deploy the available fixes for your project. Your SEO score will update once fixes are confirmed as live.
⚠️ Common Reasons Fixes May Not Be Deploying
If you have attempted to deploy fixes but your score is still showing 0, check the following:
- OTTO is not activated: OTTO must be fully activated and connected to your site before it can deploy changes. Look for a setup or activation prompt on the project page.
- Site connection issue: If OTTO cannot communicate with your website, deployments may fail. Verify that your site integration (WordPress plugin or DNS connection) is active and up to date.
- Fixes are pending, not deployed: Reviewing or approving a fix is not the same as deploying it. Make sure you have completed the deployment action — not just selected the fix.
- Recently activated project: OTTO may still be crawling and generating recommendations. Allow a few minutes after activation before expecting fixes to appear.
🔄 What to Do After Deploying Fixes
After deploying fixes, allow a few minutes for the platform to process the changes and update your score. If your score remains at 0 after deploying fixes, note your project name, any error messages shown, and the approximate time you attempted the deployment before reaching out.
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.