🗂️ Overview
Otto is Search Atlas's OTTO SEO automation assistant. This article answers the most common questions about Otto pricing, what an Otto slot is, how plans differ, and when you can access onboarding support.
💳 Which Plans Include Otto?
Otto is available across all paid Search Atlas plans, but the number of Otto slots (seats) varies by tier:
- Starter Plan ($99/mo): 1 Otto seat
- Growth Plan ($199/mo): 3 Otto seats
- Pro Plan ($399/mo): 5 Otto seats
- Agency Plan: 10 Otto seats
Otto is not available on free trials by default. Access to Otto is unlocked once you activate a paid plan.
🔲 What Is an Otto Slot?
An Otto slot represents one active website project that Otto is managing and automating SEO tasks for. Think of each slot as a dedicated AI workspace for a single domain.
Here is how slots work in practice:
- Each slot is assigned to one website at a time.
- Otto continuously monitors, optimises, and automates SEO actions for that site within its slot.
- If you want Otto to manage a second website, you need a second slot.
- You can reassign a slot to a different website at any time — freeing a slot does not delete your historical data.
- Slots do not roll over or stack; unused slots simply remain available for you to assign.
To assign or manage your Otto slots, navigate to OTTO SEO in the left sidebar, then open SEO Automation (or go to /seo-automation-v3).
📊 Key Feature Differences Between Plans
Beyond Otto seat counts, higher plans unlock progressively more of the platform's keyword, content, and backlink tools, higher report and export limits, and more responsive support. For the full feature-by-feature breakdown for your plan, use the in-platform plan comparison page before you upgrade — exact feature gating (for example, which tier unlocks White Label or backlink analysis tools) can change, so the live comparison page is the accurate source.
🎓 When Is Onboarding Assistance Available?
Search Atlas offers onboarding resources such as in-app tooltips, this Knowledge Base, and guided walkthroughs. The exact onboarding experience (self-serve vs. a scheduled session with an account manager) depends on your plan tier. If you are not sure what onboarding support is included with your plan, ask in the chat widget and our team will confirm what's available to you.
If you have just upgraded and are ready to start onboarding, open the chat widget in the bottom-right corner of the platform to request your session.
❓ Frequently Asked Questions
- Can I use Otto during a free trial? Otto access is unlocked on paid plans only. Trial accounts do not include Otto slots.
- What happens if I downgrade and have more active slots than my new plan allows? You will be prompted to deactivate the excess slots before the downgrade takes effect. Your data is retained.
- Can I purchase additional Otto slots without upgrading my plan? Yes. Add-on slots are available for purchase on Starter and Growth plans. Open the chat widget and ask about Otto slot add-ons for current pricing.
- Is onboarding available in languages other than English? Currently, live onboarding sessions are conducted in English. Knowledge Base articles are available in English only.
💬 Still Have Questions?
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.