🔍 Overview

When you add a new website to OTTO (found in the left sidebar under OTTO SEO → All Sites (SEO Automation)), you may notice that the dashboard shows an infinite loading indicator or no status information at all. This is expected behavior — it means OTTO is actively crawling your site for the first time. This article explains what is happening, how long it takes, and what to do if the loading state persists.

⚙️ Why You See an Infinite Loading State

After adding a domain to OTTO, the platform immediately begins a full site audit. During this initial crawl, OTTO has not yet collected enough data to display recommendations, scores, or status indicators. As a result, the dashboard will show a spinning or infinite loading state instead of populated metrics.

This loading state does not indicate an error with your account, a failed pixel installation, or a problem with your domain. It simply means the audit is in progress and data is being gathered in the background.

🕐 Expected Timeline for Initial Site Audit

The initial crawl typically completes within 24 hours of adding your site. The exact duration can vary depending on:

• The total number of pages on your website
• Your site's server response speed
• Current crawl queue volume across the platform

Once the audit is complete, your OTTO dashboard will automatically populate with findings, recommendations, and your site's SEO health data. No action is needed on your part while the crawl is running.

📊 How to Check Your Audit Progress

You can check whether your audit is still in progress by following these steps:

1. Click OTTO SEO → All Sites (SEO Automation) in the left sidebar.
2. Locate your domain in the site list.
3. If no data has appeared yet, the audit is still in its early crawling phase. Return after 24 hours to check again.

🛠️ What to Do If Loading Persists After 24 Hours

If more than 24 hours have passed and your OTTO dashboard is still loading with no data, try the following steps:

1. Refresh your browser and clear your browser cache, then reload the OTTO SEO → All Sites (SEO Automation) section.
2. Confirm that the domain you added is publicly accessible and not behind a login or maintenance page, as restricted pages can prevent the crawl from completing.
3. Check that you entered the correct domain URL when adding the site — a typo or incorrect format can cause the audit to stall.
4. If none of the above resolves the issue, contact our support team and have the following information ready: your project or domain name, the date and time you added the site, and a description of what you currently see on the dashboard.

🔗 OTTO Pixel Installation and Site Audit

The OTTO pixel and the site audit are two separate systems. A loading audit does not mean your pixel is missing or broken. If you have concerns about whether your pixel is correctly installed while the audit is running, navigate to the OTTO SEO → All Sites (SEO Automation) section in the left sidebar, select your domain, and review the available setup or configuration options for your pixel tracking code. If you are unsure whether your pixel is active, wait until the initial 24-hour audit period completes, as pixel-related information may become more visible once audit data is populated.

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.