🧭 Overview

A major rebrand — such as a new business name, domain, logo, address, or phone number — can affect multiple areas inside Search Atlas. This article walks you through the key places to update your brand information and explains what to do if you run into issues along the way.

✅ Step 1: Update Your Brand Vault

Brand Vault is the central hub that stores your business identity across Search Atlas. After a rebrand, this is the first place to update.

1. Navigate to Brand Vault: top-right More Features menu (grid icon, next to your account menu) → Brand Vault, or OTTO SEO in the left sidebar → All Sites (SEO Automation) → open your project → Brand Vault.
2. Update your business name, address, phone number, website URL, and any other changed details.
3. Review all fields carefully — even small mismatches (like an old suite number) can cause inconsistencies in citations and local SEO tools.
4. Save your changes before leaving the page.

Important: If your business has multiple locations, each location must be updated individually. There is currently no bulk-edit option for multi-location Brand Vault entries, so work through each location one at a time.

🔍 Step 2: Reconnect or Review Google Business Profile (GBP)

If your rebrand includes a new business name or address, your Google Business Profile connection may need attention.

• Go to Local (GBP Projects) in the left sidebar and confirm your profile is still connected correctly.
• If your GBP listing has been updated in Google, allow up to 24 hours for changes to reflect inside the platform.
• For multi-location businesses, verify that each location's GBP is linked to the correct Brand Vault entry.

🤖 Step 3: Review OTTO SEO Settings

OTTO SEO uses your brand data to power automations and keyword recommendations. After a rebrand, some settings may need to be refreshed.

1. Go to OTTO SEO → SEO Automation in the left sidebar (URL: /seo-automation-v3).
2. Check that OTTO is referencing your updated brand name and domain.
3. If you manually modified any keywords before the rebrand, review them — a Google Search Console sync can sometimes reset user-modified keywords and toggle states. Re-apply any custom changes as needed.
4. Re-run any OTTO automations that were tied to your old brand identity to ensure they reflect your new branding.

🌐 Step 4: Check Your Domain and Site Explorer Data

If your rebrand includes a new domain name, Site Explorer data for the old domain will not automatically carry over.

• Add your new domain as a project inside Search Atlas.
• Historical data from your old domain will remain accessible under the old project but will not merge with the new one.
• Allow 24–48 hours for fresh data to populate for a newly added domain.
• If any metrics sections appear empty or fail to load after adding the new domain, wait and refresh — data population can take time for new domains.

📋 Step 5: Rerun Your Citation Scan

Citations across the web may still reference your old brand name, address, or phone number. Running a new Citation Scan after updating Brand Vault will surface outdated listings that need correction.

1. Open the Citation Scan tool inside Search Atlas.
2. Confirm your Brand Vault details are saved correctly before starting the scan.
3. Review the results and prioritise fixing listings on high-authority directories.

⚠️ Common Issues After a Rebrand

• Brand Vault fields not saving: Refresh the page and re-enter the information. If the issue persists, clear your browser cache and try again.
• GBP data not updating: Ensure your GBP listing is fully verified and published in Google before expecting it to sync inside Search Atlas.
• OTTO keywords reverting: After a GSC sync, manually re-apply any custom keyword changes inside OTTO SEO.
• Site Explorer showing no data: New domains need time to index. Check back after 48 hours.

💬 Need More Help?

If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate to be connected with a member of our team.