π οΈ Why Your Publisher Site Shows Inactive After Verification
π What This Issue Looks Like
You added a site as a publisher and completed the verification step, but the dashboard still shows the site as Inactive.
You may also be unsure whether the site was approved, rejected, or deactivated.
This is a common point of confusion. Verification and approval are two separate steps, and a site must pass both before
it can show as active.
π§ Verification vs. Approval: What's the Difference?
- Verification confirms that you own or control the site. It usually involves proving access to the domain or site.
- Approval is a review of the site itself. It checks that the site meets our publisher quality and eligibility
requirements.
A site can be verified and still show Inactive if it hasn't been approved yet, or if it didn't pass review.
β Common Reasons a Site Shows Inactive
- Approval is still pending. The site is verified but hasn't finished review.
- Verification is incomplete. The verification step may not have been detected, for example because of a typo in the
domain, a missing file or tag, or a change that was never saved or published.
- The site doesn't meet quality requirements. Sites with very little content, low-quality or copied content, or an
unreliable or inaccessible website may not be approved.
- The site was deactivated. A site can be deactivated if it stops meeting requirements, becomes unreachable, or its
status changes after review.
- The dashboard hasn't refreshed. Sometimes the status is correct on our side but an old version of the page is still
displayed.
- A duplicate or mismatched entry. The same site may have been added more than once, or with a different version of
the domain (for example with and without www).
β
Steps to Check Before Contacting Us
1. Open your publisher site list in the platform and find the site. Confirm the domain is spelled exactly as it should
be.
2. Check the site's status label. Note whether it says Inactive, Pending, Rejected, or something else.
3. Refresh the page, or log out and back in, to rule out a display delay.
4. Confirm the verification step is still in place. If you added a file, tag, or code to your site, make sure it hasn't
been removed by a site update, plugin, or cache clean-up.
5. Open your website in a browser and check that it loads properly, with no errors, password protection, or blocks on
public access.
6. Check that the site has original, useful, publicly available content that follows our publisher requirements.
7. Check that you haven't added the same site more than once under slightly different addresses.
π What to Do If Verification Failed or Was Removed
1. Re-run the verification step from the site's settings in your dashboard.
2. Make sure any required changes are saved and live on your website. If you use a caching plugin or CDN, clear the
cache first.
3. Wait a short time and refresh the dashboard to see if the status updates.
β³ What If the Site Is Pending Approval?
If verification is complete and the site shows as pending or inactive without any rejection notice, it is most likely
still in review. In this case, there is usually nothing you need to change. Avoid removing the site and re-adding it,
because this can reset the review and cause further delays.
π« What If the Site Was Deactivated or Not Approved?
If you see a deactivation or you believe the site was changed to Inactive without your action, the reason depends on the
specific review of that site. Common causes include content quality, site accessibility, or eligibility requirements. We
can't tell the exact reason from the status label alone, so a team member needs to look at the site's review details to
confirm it.
If the site was not approved, you may be able to improve it and request another review. Typical improvements include:
- Adding more original, high-quality content
- Fixing broken pages, errors, or slow loading
- Making sure the site is publicly accessible
- Removing spammy or irrelevant content
π¬ What to Tell Us When You Need Help
To get a faster answer, have the following ready when you contact us:
- The exact domain of the site
- The status you see in the dashboard
- When you completed verification
- Whether you saw any notice about deactivation or rejection
- Any changes you made to the site recently
If you need further assistance, open the chat widget in the bottom-right corner of the platform and type human teammate
to be instantly connected with a member of our team.
π‘ Tips to Avoid This in the Future
- Keep the verification element on your site permanently unless told otherwise.
- Make sure your site stays online and publicly accessible.
- Maintain regular, original content on the site.
- Add each site only once, using its main version of the domain.
- Check your dashboard status after changes to your site, such as a redesign, migration, or plugin update.